Steve Jobs and ‘impossible’ goals

invisibleSHIELD case for iPad“In a great documentary on the Apollo program, Eugene Kranz, the flight director of all those missions, reminisces about what had been accomplished during that unique period in American history,” Dan Pallotta writes for Harvard Business Review. “He couldn’t stop crying.”

“I’m typing this week’s post on my new iPad 3G — truly a marvel of imagination, technology, and tenacity,” Pallotta writes. “It’s amazing not just because of the technology itself, but because of all the work building partnerships over the years that went into making it what it is — the negotiations with record labels and movie makers that made iTunes possible, enrolling Time magazine and countless others in its promise, and the nurturing of the network of app developers that helped make the thing the mind-boggling device that it is”

Pallotta writes, “Now, Steve Jobs was thrown out of the company he created. He has waged a fierce battle for his life against pancreatic cancer. He has stared deeply into the abyss of despair one feels when their dreams have been crushed and seem to be gone forever. I may be wrong, but I have to believe that at some point, using his own iPad and measuring the true distance he had come to make it real, Steve Jobs must have found himself crying.”

Full article- recommended – here.

28 Comments

  1. I don’t think SJ was in that much despair when he left Apple. He took the top talent with him to start NeXT. A company he had more control over than Apple. He also got Pixar off the ground. He was creating the future, and he know it.

    The iPad may bring back the desktop. A lot of people are asking “why do I need a laptop when the iPad does everything I want to do on the road?” When iPad owners upgrade their main computer a lot will be looking at an iMac, Mini, or a cheep PC desktop. I believe Apple is the best selling desktop now, what a good start.

  2. @Finn,

    Mac-nugget is totally correct with the time-line. He prefaces it with a “or so” and of course the years don’t perfectly match up, but the point here is that:
    1970-Mainframes
    1980-Command line monochromatic computers
    1990-Mouse/GUI
    2000-Laptop Revolution”
    This is accurate not in terms of when things were invented or brought to market, but when things radically changed. Prior to 1990, only a small percentage of people used a mouse or GUI. Just like prior to 1980 few people use PCs at all. Things get a little fuzzier with laptops, but not when you add wifi to the mix.

    In all of these stages, where Apple was present, it took a lead. It was there early on. Even the laptop era (with wifi) can see Apple taking a lead (most people are unaware of Apple’s strong market share in wifi equipment).

    The smart mobile era is well under way, but again…Apple took the lead.

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