Adobe confirms plans to move away from Apple

invisibleSHIELD case for iPad“Adobe has posted a short response to the letter Apple boss Steve Jobs has written about Flash technology,” BBC News reports. “In it, Adobe said the legal terms Apple imposed on software developers had led it to shift its focus away from Apple.”

MacDailyNews Take: Go for it, Adobe.

The Beeb continues, “Mr Jobs used the open letter to defend Apple’s decision not to allow Flash on many of the firm’s products. In it he criticised Flash, saying it was not fit for an era of smartphones and touchscreen devices.”

“Kevin Lynch, Adobe’s chief technology officer, wrote in a blog posting: ‘We feel confident that were Apple and Adobe to work together as we are with a number of other partners, we could provide a terrific experience with Flash on the iPhone, iPad and iPod touch.'”

MacDailyNews Take: We feel confident that certain people at Adobe have tin ears, no common sense, are lazy, or, most likely, some combination of all three handicaps.

The Beeb continues, “Adobe will concentrate on Android and other devices. Currently, none of these products can run the Flash technology which is used on many websites to power media players, games and other animations. However, added Mr Lynch, Adobe has decided to shift its focus to get Flash working well on gadgets made by Google, RIM, Palm, Microsoft, Nokia and others. He said Adobe expected to release Flash Player 10.1 on Google’s Android operating system in May and then for it to be on general release in June.”

MacDailyNews Take: Moron. And, now for someone who gets it:

Daniel Eran Dilger writes for RoughlyDrafted, “Jobs’ six reasons for not supporting Flash in the iPhone OS also serve as six reasons why Jobs will absolutely love to see Apple’s mobile competitors rushing to support Flash as a competitive talking point in their desperate, last ditch efforts to compete with the iPhone.”

“Google has not explained how its support for Flash will mesh with its support for open web standards; nor mentioned the security problems, performance issues, and instability of Flash as a platform, nor its battery life impact, nor the fact that most existing Flash content does not work well in a multitouch environment, nor the reality that having Flash on Android will impede the development of native, Android-specific apps, in addition to harming the development of sophisticated, cross platform HTML5 applications that could possibly be used to share common ground with the iPhone and leverage its success,” Dilger writes.

“Microsoft has similarly announced that Windows Phone 7 will support Flash when (or if) it arrives at the end of the year,” Dilger writes. “And like Google, Microsoft is similarly ignoring the problems of Flash in a mobile environment. Palm’s webOS, Symbian, and RIM’s BlackBerry OS are also all set to incorporate Flash, bringing upon themselves the series of problems for their users as outlined by Jobs.”

Dilger writes, “What better curse could one wish upon one’s mobile platform competitors than a bunch of performance and security problems, poor battery life, a mess of user interface inconsistencies, and a malignant boil upon their efforts to develop their own third party development platforms? Jobs didn’t express such schadenfreude himself, but he can’t possibly not be ecstatic that his competitors are all rushing to wrap themselves around the neck with the dead albatross that is Adobe’s Flash.”

MacDailyNews Take: Steve Jobs is a chess master in a world of checkers-fumbling dolts.

Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

By the way, do not buy Adobe’s Photoshop Elements until you have tried Pixelmator’s free 30-day trial. We use Pixelmator daily.


  1. I love the wording of the headline – makes it sound like Adobe and Apple were roommates who had a big fight, and now Adobe is moving out to a new apartment. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  2. And thus Adobe was lost in darkness. Then a light appeared. There came the saviour and thus Adobe was bought by Apple.
    This is the start of a new story. It will just get better!

  3. This really highlights the difference between the other’s in the mobile and desktop industry and that of Apple. Where Apple is looking at product function and future development. The other’s are looking at market share or a line item on a description page. The customers over all benefit is ignored.
    This is largely the same with Microsoft now. The customer is important only as a number of unit sales and not the quality of customer experience.
    You can change your product, but the experience often carries from the last market- for better or worse.

  4. If MDN thinks Pixelmator is a Photoshop replacement they are out of their collective minds.

    And the headline is misleading and sensationalist. All they are doing is abandoning Flash in the mobile space. Not a big loss as far as I’m concerned. Still will develop for the desktop, even though that sucks too.

  5. Just keep the professional Adobe software out of the pissing match, ladies. Many people like myself make a living by using Photoshop/Illustrator/After Effects/Etc. on a Mac and we don’t want to get screwed over something as stupid as Flash on or off the iPhone.

  6. Why do executives at Adobe continue to act like that they have full Flash on mobile devices? They don’t…… I guess if you say it over and over, it makes it so.

  7. All you have to do is watch a video with HTML5 and then watch the same video using FLASH and you’ll understand what Steve is talking about. HTML5 uses a lot LESS CPU power. Just open up activity monitor and compare.

    Adobe is messing with the Messiah here.

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