Adobe CEO Shantanu Narayen responds to Apple CEO Steve Jobs’ Flash treatise

invisibleSHIELD case for iPadThe Wall Street Journal’s Alan Murray interviewed Adobe CEO Shantanu Narayen Thursday afternoon, and The Journals’ Digits live-blogged the event.

Some snippets:

• Mr. Narayen says that the difference is that Adobe believes in open content. He says that their Creative Suite software was designed to work on multiple devices and that Apple’s ‘recent behavior shows that they are concerned about Adobe being able’ to provide this product that works across multiple platforms.

MacDailyNews Take: Disingenuous remarks that simply have no basis in facts. Adobe’s Flash is proprietary. It is not open, it is closed. Mr. Jobs clearly explained all this earlier today. If Adobe actually believed in open content, then they would be working to provide authoring tools to create the best HTML5 experience possible, not pimping their proprietary, closed, dying Flash.

He says that Apple’s restrictiveness is just going to make it “cumbersome” for developers who are trying to make products that work on many devices. They’re going to have to have “two workflows” … one for Apple devices and one for others.

MacDailyNews Take: More poppycock. We do not want lowest common denominator software. Mr. Jobs clearly explained all this earlier today, too. As we’ve written many times before: “Adobe’s Flash is a proprietary, resource-hogging, browser-crashing abomination and, even more importantly, we don’t want ported software on our iPhones, iPads, or Macs because software designed for the lowest common denominator is inferior to software designed to take advantage of individual platforms’ strengths. Adobe is lazy and they want to cater to developers like themselves. When given a choice between going the extra mile to accomplish great work that’s custom-tailored to individual platforms or clicking a button to excrete watered-down ported results, lazy Adobe will always choose the latter. Android and the rest of the me-too also-rans are perfect for Adobe. May they all drown together in their homogenized puddle of mediocrity.”

The rest of Narayen’s weak, baseless bleats can be found here.

MacDailyNews Take: If Adobe really wants to go to war with Apple, they must have a death-wish.

Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

By the way, do not buy Adobe’s Photoshop Elements until you have tried Pixelmator’s free 30-day trial. We use Pixelmator daily.

102 Comments

  1. Competent:

    Competent programers need competent software design foundations and mangers to direct oversee and understand the irk product that needs to be designed in the first place.

    Then there needs to be a certain work ethic and quality that serves as a standard and guide.

    Not to take away from good programing, but good programers are bees that need direction and strict guidelines to perform under.

    Kind of like musicians who think that they are automatically good producers or engineers…NOT

  2. I’m a geek. An Apple Fanboy. No question. I’m obsessed.

    My wife is a school teacher. She likes and uses Apple’s products, but that’s where her interest ends. She is NOT a computer person by any means.

    Tonight, my geeky self came home, and I excitedly started discussing Jobs’ open letter today and Adobe’s reaction. Before I even really got started, she says, “Well yeah, Flash f*#kin sucks.”

    I was shocked she even knew enough about it to have an opinion, let alone such a strong one. She told me it annoys her constantly. She said that when students attempt to use the web and run into problems, it is ALWAYS related to Flash.

    If my non-geeky, non-techie teacher wife has such a strong opinion on Flash, things are not looking good for Adobe.

    My wife loves her Flash-free iPhone 3GS by the way. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    Way to go with the open letter Steve. Hopefully Adobe will wake up and listen.

  3. lmao-I love the editorial of many of these articles from MDN. In fact, that is the main reason I keep reading these articles. You can get the common news, press releases on any site ad nausea. Here, the right-to-the-point commentary adds to the article.

    MDN-If you eventually create some type of iPad app or expand on your news app here, I would be willing to pay for it as long as the updates and news flow regularly. (Don’t bash me about the pay comment)

  4. Adobe is purposefully conflating “open” with “cross-platform” and hoping they won’t be called on it. Just because something runs on multiple platforms doesn’t make it “open”.

    ——RM

  5. FWIW, all this crazy with Pres. Narayan only reinforces the pummeling we at FreeFreehand.org have been dealing out to him and two other Adobe managers to release FreeHand. From a week ago till end of next week, our 5000 members have been sending in postcards and letters DIRECTLY to his desk. The fact it coincides with this Flash irony only makes it sweeter.

    Wanna join the fun? http://www.freefreehand.org

  6. >>we don’t want ported software on our iPhones, iPads, or Macs because software designed for the lowest common denominator is inferior to software designed to take advantage of individual platforms’ strengths. <<

    Excuse me, but if I buy an iPhone, iPad, or Mac, I should be able to decide what software I want on my machine. I don’t want Apple, Steve Jobs or anyone else for that matter deciding what should go on my machine that I spend good money to purchase. A computer is a machine that accomplishes a task. If it does it ugly, but does what I want, then it has served the purpose. If you don’t want Flash on your iPad, then that is up to you. But don’t tell me what I can have on a machine I purchased with my money.

    If I need an app that may not be beautiful, but works for me, I don’t need Apple watching over me playing big brother. They start locking doors on their devices and OS, the creativity will GO DOWN, not up. Think different does not mean, think only one what.

    Apple has come a long way in a relatively short period of time. I would hate to see them give a good bucket of milk, then kick it over.

    I really love how all you Mac people are M _F__King Adobe, when there was a point in time that Apple would have gone down for the count if it was not for what Adobe created for their computers.

    Take off the beer goggles and look at the big picture.

    Again, if I buy the machine, I want to choose what goes on it, not Apple. I was using Windows in 1990. I switch to Mac in 2003 because of their great OS, but if the future means control by Apple, big brother watching what I install on my machine, it will be back to Windows again in a heartbeat.

  7. +1 c2flash love it lots!

    So, Jobs says flash is the #1 cause of macs crashing. Fact.
    Adobe guy says IF flash is crashing it’s because of osx.
    Thems fightin words.

  8. wwdc 2012 … apple announces thought control API for iDevices… WTF I wrote my app using Adobes OPEN cross platform solution. Will I have to wait until all the ‘multiple devices’ have the same functionality? This is NOT open…sorry.

    Save yourself the trouble and use the right tools for the job!!

  9. @Knightlite: “Excuse me, but if I buy an iPhone, iPad, or Mac, I should be able to decide what software I want on my machine.”

    To me, it sounds like you are totally confused as to just what it is that you are buying when you transact with Apple.

    When you buy an iPad or an iPhone, you are not buying a device in isolation but rather, the whole scheme comprising iTunes and AppStore as well. And since you are buying into that ecosystem, you have to go with the whole structure and all its component parts right down to the lack of Flash.

    The proof lies in the fact that you cannot buy direct from Apple, a clean iPad or iPhone with absolutely nothing on it, not even the OS, and proceed install whatever you want on it while keeping it absolutely clear of iTunes and AppStore.

    So your choice is an extremely simple one: geat real and buy the whole ecosystem, devices and all OR walk away and find something else from a wannabe like Palm, M$, HP, JooJoo etc in the land of chaos, lowest common denominators (Brawndo anyone?) and expensive kludges.

    What some people get worked up about is that Apple has created a structure of a particular design and of appeal to suit its desired profile of customers. Those left out of the scheme (including competitors, sloths like Adobe and “customers” not fitting its profile) naturally feel isolated and resentful.

    So follow your heart and switch back… Or do the right thing and vent your spleen on those developers who have indeed dissapointed you in the first place by failing to deliver their offering optimised to run on Apple’s rich (200,000+ app) ecosystem.

    As for Adobe, it has a problem with its management who have yet to adjust to a new reality as well…

  10. For those interested, I discussed the fact that Emperor Narayen has no clothes at:

    http://macsmarticles.blogspot.com

    As far as I am concerned, if Adobe got off their lazy backsides, and off their deceitful soapboxes, this entire matter could be cleared up. Flash code could be repaired to stop the CPU race condition forever; Apple could invite Adobe Flash onto their battery driven devices as a good citizen. Adobe: Make it happen.

  11. Why don’t we do this another way.

    Why don’t developers develop in HTML5 and Adobe create something for them to port that to flash or something cross platform?

    Wouldn’t that be better than to try and badger Apple to use their stuff?

  12. More stupid Flash FUD from MDN. Seems to be working well too, almost all the commenters to these articles now seem to be having all sorts of problems and they are all Flash related. Amazing…

    Some quick food for thought:

    1. How about backing up your “lowest common denominator software” statement for a change ? There is plenty of crappy software written with XCode in the App Store. Games fex. almost always have custom UIs so there is no way for a user to tell the difference between a game for the iPhone written with Flash or XCode/ObjectiveC. You can however recognize HTML apps a mile away because most of those suck.

    2. Flash is much, much more than just a video playback tool. HTML5 will not be replacing Flash any time soon just because 10-20% of active browsers can now play video without Flash, even if MDN wants it really bad.

    3. There is a lot of self-serving, totally biased crap in Steve’s letter. No surprise there.

    Hordur Thordarson
    Software developer since 1988

  13. “Android is not 100% open source when Google can use the latest Android update on the Google phone and keep it from other manufacturers. Nothing open about that.”

    Anriod is open source by the Apache license, it’s right there front and center on the Wiki page. I’m assuming your not a complete moron “Big Als MBP” so you must just be spreading FUD.

    Does Apple have any friends left in IT? Apple is just setting themselves up for a fall, just like last time.

  14. Sorry, Hordur, but the bottom line is that Flash bogs everything down for me. The best thing I ever did was to get Click To Flash. Adobe has done nothing to improve it, and has given every sign that they have no intention to. Yeah, and Steve’s letter is absolutely biased. You can tell by all those annoying facts he brings up. You know, those things that none of you Adobe apologists can refute?

  15. “I’m assuming your not a complete moron “Big Als MBP” so you must just be spreading FUD.”

    Totally agree. Android is 100% open source. The reason Google get’s to put out updates first is because they don’t bother customising it. Other phone manufacturers do, so they have to port their modifications to the new OS. And if it wasn’t open source, people like cyanogen wouldn’t be able to push out updates quicker then google.

    I also love how people here are like “adobe is evil, and closed” and are then like isn’t it wonderful how when you buy an ipad/iphone you have to buy into the whole ecosystem of apple and you have no choice to do otherwise. IRONY MUCH?

    It’s ok. iphone obsession has been linked to stockholm syndrome, so it’s not really your fault you are all insane ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  16. Hordur Th.: Flash is much, much more than just a video playback tool.

    And so is HTML5. Inform yourself.

    Hordur Th.: HTML5 will not be replacing Flash any time soon just because 10-20% of active browsers can now play video without Flash, even if MDN wants it really bad.

    No, Flash is being replaced as the sole access path to rich content as we speak because content providers couldn’t care less which vehicle they’re using as long as they can reach as many people as possible – and Flash is currently losing that exclusive position.

    Flash is currently still the default option in many cases, with HTML5 being installed as fallback. With the advent of the first major HTML5 authoring suites this will change to the opposite, with Flash being relegated to legacy support for older browsers which still can’t execute HTML5 properly and HTML5 being the full and default way of presentation.

    The iPhone OS platform is a major driver for that change, since providers can’t afford to lose this fast-growing mobile market.

    If you’re building your future on continued demand for Flash services, you should really start to rethink your options.

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