Apple sold 2.94 million Macintosh computers during the quarter, representing a 33 percent unit increase over the year-ago quarter. The Company sold 8.75 million iPhones in the quarter, representing 131 percent unit growth over the year-ago quarter. Apple sold 10.89 million iPods during the quarter, representing a one percent unit decline from the year-ago quarter.
“We’re thrilled to report our best non-holiday quarter ever, with revenues up 49 percent and profits up 90 percent,” said Steve Jobs, Apple’s CEO, in the press release. “We’ve launched our revolutionary new iPad and users are loving it, and we have several more extraordinary products in the pipeline for this year.”
“Looking ahead to the third fiscal quarter of 2010, we expect revenue in the range of about $13.0 billion to $13.4 billion and we expect diluted earnings per share in the range of about $2.28 to $2.39,” said Peter Oppenheimer, Apple’s CFO.
Apple will provide live streaming of its Q2 2010 financial results conference call beginning at 2:00 p.m. PDT on April 20, 2010 at www.apple.com/quicktime/qtv/earningsq210/.
MacDailyNews will provide live notes of Apple’s Q2 2010 conference call.
MacDailyNews Note: Just prior to Apple’s earnings release, analysts’ consensus estimates called for Apple to report $2.45 EPS on $12.04 billion in revenue. Trading in Apple shares was halted just prior to the earnings release and are scheduled to resume trading at 4:50 pm EDT.
According to data, Apple has 3% market share in overall cell phone (not just smart phone), and captures 30% profit of the entire industry.
The same argument also holds true for Apple’s computer industry.
@ DogGone
> it is important to make products that everyone wants.
Is it also important that you make products that everyone wants THAT NO ONE ELSE CAN OFFER. There is obviously a huge market for Windows-bsed PCs, but basically everyone who makes personal computers (except Apple) offers the same set of products. Therefore, no one company controls supply. You can go to HP, Dell, Toshiba, Acer, etc. Therefore, the more you make (increase supply) the less you make per unit because everyone is doing the same thing. Since no one else can make a Mac OS X computer and Macs are uniquely desirable, Apple can control supply to precisely meet demand. Through clever marketing, Apple can even influence demand to a certain extent.
And that’s why Apple has such a commanding seat versus the competition in profit per unit sold. Apple is the only one (in media players, mobile phones, and computers) who can create products (and user experience) that the competition cannot easily reproduce.
@Marco
You are a dill…
@Marco
Good you made some money finally….how much have you lost in your life time….
you r not only dill….
but also pickle….
a rotten one….
@Marco: “Last week Google had a record quarter of over 16 Billion…” Are you dyslexic, Marco? You can get help for that…
Google’s revenues for the quarter ended March 31, 2010 were $6.8 billion. That’s six-point-eight, Marco.
http://investor.google.com/earnings/2010/Q1_google_earnings.html
Marco will have a better understanding of sales and profits after he starts 5th grade this fall.
Hey folks, y’all should know better than to respond to trolls like Marco.
______________________________________
Apple continues to Amaze!
“In the middle of the worst recession ever”
Uh, no. At least not yet.
Responding to trolls is what makes the innertubes fun.
Apple will soon be the largest corporation on the planet. It will soon eclipse Microsoft and Cisco.
You read it here first, unless you aren’t reading my comments, in which case you’re an uniformed dolt.
Happy Tuesday.
And now, over to Windows Apologist Paul Thurrott for the spin!!
Yet not surprised on this 2Q Record Revenue numbers.
BTE of 4Q 2010 Revenue = $58 Billion!!!!
Wow , double Wow
It is only the start of a long friendship with my 401k, aye!
Think I’ll sell three of my shares of Apple and buy that iPad WiFi/3G that I’ve been holding out for . . .
Thanks Steve!
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