“Sure, for some users, Apple’s new multitasking implementation is big news, as is the ability to create folders and finally install home screen wallpaper, not to mention a more robust implementation of the Mail app,” Maxcer writes. “All of these features are nice iterative improvements to an already great phone, but in my mind, the only truly transformative new feature comes back to iAd.”
“Advertising is what drives much of the online experience — let’s face it, someone has to pay for all the content and development effort, and much of the revenue is driven by ads. And yet, who actually likes ads? In general, very few of us do, partially because they so often represent things we don’t care much about,” Maxcer writes. “Then, when we finally see online ads that we do find enticing, we’re very often directed to a lowest-common-denominator Web page. Only some advertisers actually work hard to build interesting and effective ads.”
Maxcer writes, “With iAd, Apple is providing its developers with a new way to include in-app ads without having to create their own ads or secure contracts with advertising companies… Because iAd is in the iPhone OS itself, it can do interactive and video content, for example, without taking you out of the app — and here’s what’s important about this: You can return to app any time you want… It’s really slick.”
Full article here.
MacDailyNews Take: iAd also removes Google from the equation.
MacDailyNews Note: With the release of version 2 of the MacDailyNews app, we switched fully from Google’s AdMob to Apple’s Quattro Wireless mobile ad network.
Google who?
Attention all the specific cry baby whining developers :
Count your blessings. Apple has just cut you into big advertising income revenue for free.
Not in your wildest dreams could you do this on your own, without a huge investment of time effort and resources and certainly not without compromising your Apps dramatically.
So all of you that bitch and moan about Apple being a closed dictatorship, about Flash (RIP) being nixed, or about Apple’s App approval process, remember this:
You never had it so good in any respect and without Apple and it’s loyal core users you ain’t such a much. Oh, and don’t forget that you never saw any SDK or programming tool as well designed and efficient as the iPhone OS before- Show some respect and appreciation.
In a few years, both Apple and iPhone developers will be making MORE money from FREE apps that use iAd, compared to paid apps that do not use iAd. A paid app is a one-time purchase, and the money is split 70/30. A free app using iAd provides ongoing revenue, split 60/40. And those free apps are likely to be more popular, because they are free to the user. Most apps in the App Store are already free apps, but iAd will probably make paid apps essentially an endangered species.
The iAd announcement IS huge. The mobile space is the next big thing, and as the desktop stops growing apple’s iAd will take over from google as the main provider of advertising in that space. A very big deal indeed.
Google will rue the day they decided to compete with Apple in the smartphone space. Well go on Google, start rueing!
Kiss some ass or get yours kicked?
Advertisers, please bear this in mind. We can be over advertised. I downloaded a free app. It’s not all that a great app and I am bombarded by ads all the time I try to play the game. Not only will not be buying the full version but what I cave is headed to the dumpster.
Traditional business models are overdue for change and the obsolescence of pre-digital models is glaringly obvious.
As for mobile development, which is the future of the business, as everything goes mobile…it is becoming increasingly obvious that the “closed proprietary environment” is the most efficient and usable way to bring the increasingly complicated work to people with usability.
Sadly, things are just too complicated for ordinary people to cope with the growing fragmentation and confusion of open sources in hardware and software.
“Multitasking is nice, but iPhone 4’s biggest blockbuster is iAd”
Now bring that to the desktop and the days of google will be coming to it’s end.
I am not buying apps or computers, Steve, that fill my screen with bullshit for Apple’s profit.
It removes Google and Flash from the equation.
iAd Blocker:
Then pay for your Apps. iAds will allow you to continute to get free Apps, while affording their developers to make them better quality Apps with more features, while still free.
See, “el demandino everythin for cheap or free” (aka: entitled), the iAds compensate (subsidize) the developer for his or her time , skills and efforts and Apple for theirs in R&D;and Administration.
Bout time to change that parasitic entitlement attitude and “Pay the man” who gives you what you think you’re entitled to without pay.
No more free lunches B.
@ iAd Blocker
On the contrary, Apple is providing a way for developers to make money from creating a popular free app. For it’s 40% cut of ad revenue, Apple is doing the significant work of finding advertisers, creating the ads, running servers to push the ads to the apps, collecting payment from advertisers, paying the app’s developer 60%, and maintaining (upgrading and testing) the overall system.
Apple wins, by further advancing the platform and thereby selling more hardware, which is Apple’s primary business (selling hardware). Developers win by having a way to make money from free apps without overwhelming complexity. And consumers win by having MORE high-quality free apps; if they don’t like the ads, they can vote with their wallets by using paid apps without iAd.
Developers will probably create free apps that have an “in-app purchase” feature that disables iAd, IF the customer choices – not so different from cable TV customers choosing to pay extra for “premium” channels that have no advertising.
ken1w:
You have the patience of a saint
ken1w – Between you and predrag and a few others, I learn a lot from reading this site. Thanks.
@ ken1w — I’m the author of the original piece from MacNewsWorld, and I thought I’d chime in in appreciation for your succinct point @iAd Blocker’s comments — in retrospect, I could have done a better job of articulating Apple’s investment and the benefits developers get, so it was great seeing you nail it here.
Best,
–Chris
Surprised it took so much effort for some folks to understand why.