iPad: Do they really get it?

invisibleSHIELD case for iPad“Having read over a hundred articles on the iPad, its pending launch and what the future might hold with this device, here some thoughts on the iPad. Some of those articles were negative and some were positive but what most articles are not… are practical,” RC Copeland blogs for Future Vision.

“What the iPad can do is offer simplicity, not just ease-of-use, but ‘simplicity,'” Copeland writes. “Most people don’t get it and here’s why.”

“Being directly involved in the tech industry for over 25 years, I know what a computer can and cannot do. I know what I want a simple computing device to do for me. But I am a techie. I tinker, I play, I tweak… 95% or more of the population doesn’t (that percentage could be higher). They don’t care,” Copeland writes. “They want something that gets the job done and done fast (gets to the point) without having to learn for weeks or months before using the device.”

“We wouldn’t tolerate having to put the spark plugs in or tuning the car every time we go to the store to get eggs or milk. So why would we, on a computer, to just check our email? Think about what you had to learn to do that. (If you are a tech reading that last sentence, chances are you can’t think back that far (even if it was last year); you have forgotten. You are a nerd, like me. It’s in your DNA to forget back that far,” Copeland writes. “The rest of the population do remember the hassle of learning and being frustrated because they are still there.”

Copeland writes, “So, 95% of the population are not nerds or techs. They are everyday people like your brother, sister, mom or neighbour. They see the computer as one thing: an appliance to get a task done and most of their tasks consist of doing the following six things:”

1) Browsing
2) Searching
3) Email
4) Facebook / Twitter / Chat
5) Photos, video, music, media
6) Playing games

“They (this 95%+ of the population) really were never interested in anything more about what a computer can do. They want to do those 6 things the majority of the time,” Copeland writes. “So, imagine something that will do all those things (plus way more for the rest of us) without having to ‘learn’ how to use it. [Where] pressing a button where it turns on instantly (this is the ‘New Booting’); where the five things that are most wanted by most people can be seen on the screen; whereby touching the picture of one of those 5 things causes it to show up instantly?”

iPad “will revolutionize everyday computer use, and then some,” Copeland writes. “However, I believe there are 3 things missing, in these 3 areas: short term, 6-18 months; mid term, 3-5 years; and long term, 5-10 years. They are the following:”

• Short term: A Webcam
• Mid term: Allow the iPad to fold in half
• Long term: Voice recognition

Full article here.

56 Comments

  1. Dragons voice recognition Appsare now available and awesome:
    Dragon search and Dragon dictate.

    Webcam will come when technical challenges are worked out ( just like multitasking)

    As to folding iPad in half, ( huh??) wait till there’s enough condiments to make an edible iPad sandwich.

  2. The computer is finally an appliance, just like he said. It has crossed an enormous threshold.
    You know I believe that unless one can hold the pad really still and keep it pointed at ones face really well that it will just be a jittery mess to use a built in camera. Maybe a rotating camera that can lock onto your face to keep it relatively steady.

  3. Web cam on the front of a moving device is not the best idea. I use to have a Sony Erricson phone with a cam on front and back, using the cam on the front to video was nuts. Couldn’t keep it still to have an ok video. Apple must be working on software to fix this. It will come, when it’s ready.

    Sounds like people just love to bitch. What do these people say about their wives?

  4. I started reading this site looking for more information about the Ipad. I have never seen more propaganda and downright shallow self confirmation as I have seen by contributors here. Maybe I don’t get it and this is a ‘fan’ site but what purpose is there is just making each other feel good about a product. The Ipad is a product not a religion. And what is all the Microsoft hate? At the end of the day all these Company’s profit a great deal from all this crap and couldn’t care less about any mindless affection.

  5. Maybe it’s because people like me that have to suffer with Windows XP at work, and bang our heads against the wall for days with all the ridiculous problems Microsoft throws at us. Then, when a new product comes out like the iPad (and other Apple products) which work with no problems, we are totally relieved to be able to use it without going through tons of frustration which make our lives easier and more fulfilling.

    For instance, trying to replace a computer yesterday at work which runs XP and operates a $250,000 CNC machine, and having all sorts of problems because of the OS and the application software running under it, and not be able to resolve it and have it run without having to spend days trying work-arounds.

    Get it????

    I’m not “married” to Apple, or any other company. I like things to “work” without having to spend an extraordinary amount of time “fixing” it.

  6. A great article that well articulates why many tech journalists, in particular the alpha geeks, do not understand Apple’s intentions with the iPad (besides making A LOT of $$$, of course).

  7. Good insight. I’ve been in tech for years and we often forget that users don’t care at all about the computer or the OS… rather they just want to do certain things. The fact that the OS disappears (in the user’s mind) is a very good thing. If we can’t make tech very simple for the user, that’s on us… or in most cases on MS.

    And for the trolls who “just found” this site… yes, this is a fan site. It’s called MacDailyNews.

  8. If you don’t want to be in love with inanimate objects and the company that makes them… that is your loss.. just don’t judge those of us whose lives have been changed for the better because of Apple! ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  9. @ Carbonodd

    Well said. These mindless, smug and pretentious MAC cultists just to waste money on toys with a shiny, fruity label. What the hell can you do with an iPad that you can’t with a Windows tablet made 5 years ago? Nothing! Besides, computers are just tools to get a job done. It doesn’t matter what you use.

    You and I both know the unwarranted Microsoft hate is a sure sign of fear and insecurity—especially with the magnificent and customer-friendly product Microsoft offers, past, present and future. I disagree however with your comments regarding companies lack of concern for “mindless affection.” Microsoft cares a great deal about end user experience, especially with Windows enthusiasts like us and the IT staff where I work.

    Welcome and keep posting!

    Your potential. Our passion.™

  10. @ Figurative;

    Much like I haven’t stored data on a floppy since 1999, I haven’t sent data to a dead tree in perhaps… years?

    If you were to add a dozen more items to the list above, for me, printing wouldn’t have made it.

  11. If not for Apple, PC guys like Dell would be trying to build a tablet with a green screen running DOS. It’ll weigh 22 pounds as they would be equipped with things like floppy drives, serial printer ports, zip drives etc. and to drive everything it’ll have 25 minutes of battery life.

    But PC nerds would be very happy because (unlike an entity like Apple being ‘uncompetitive’ by ‘killing’ things like flash) the tablets would keep DOS programmers, floppy drive makers etc prosperous.

    The PC tablet would be such a wonderful device. Just learn command line DOS.

  12. @Carbonodd

    You are correct–this IS a fan site, and as such, you will always find a glowing review and incredible support of absolutely every Apple product, including some that might not really deserve it, somewhere from someone in these posts. (After all, fans are writing these posts.)

    However, the fans posting here aren’t convincing each other, or themselves, into liking products that they otherwise wouldn’t, nor are they trying to promote Apple just for the sake of promoting Apple. No one here is self-deluded. No one here is in a cult. The enthusiasm for Apple products is very genuine. The fans have come to expect an excellent user experience from every Apple product simply because that is what they have experienced time and again with practically every one they have owned in the past.

    Macs (and other Apple products) really do work just like the fans want them to, and they can’t help but share their enthusiasm online.

  13. he stole my idea! the clamshell design will make iPad more tote-able, protect the screen, and fits the hand better when closed. I’d accept a beautifully machined seam on the glass in exchange for a folding form factor, particularly if its total thickness is close to the current iPad’s 1/2″

  14. Zune, another beauty! I’m still laughing!

    Especially “Microsoft cares a great deal about end user experience, especially with Windows enthusiasts like us and the IT staff where I work.”

    HILARIOUS!!!!

    Thanks, and keep writing.

  15. We should all boycott tech until they resolve everything that makes anything less than perfect for everyone. Some tribes stick to the stone age while others advance thru the iron age and the bronze age into Damascus steel.

    The history of mankind is littered with the corpses of those who clung to older tools while others gained advantage by adopting the new. Where do you want be in this equation?

    To me the only question is are we to shout from the rooftops or hide our secrets. Are we humanists or individualists?

  16. My two needs:
    –Printing
    –Opening iWork and Office files in the iDisk app using the iWork apps
    –Consistently open and display desktop Keynote files exactly the same way using the iPad Keynote app (ie, no more formatting issues)
    If it could do those three things, I could leave my MacBook
    Pro at home on business trips. My guess is we’ll have all three of those by the fall.
    Go Apple!!

  17. @Carbonodd

    My first reaction to this site was to note its partisan stance. But following it revealed an uncanny knack on the part of the editors and some contributors, to nail the essence of a product and to predict outcomes for both the company and its competition. When contrasted with more neutral sites and places like CNBC, you get a far better grasp of the Apple phenomenon as a company, as products, and investment from MDN. So I guess the truth about a transcendent reality can sound partisan. The whole goofy thing about Apple being a religion, etc, I think is a misunderstanding by those who are either indifferent to, or actually hate computing, as if a strong preference for great tools cannot be explained otherwise. The antipathy toward Microsoft is not exclusive to Mac users. The truth is, Gates and Ballmer have done much to impede the progress of technology and do harm to others, while enriching themselves with inferior products and a predatory monopoly.

  18. I know everyone thinks Microsoft is evil but lets face it: for business Office is the standard. I know its bloatware and most office users use only 20-30% of its functions on a daily basis but like it or not it’s a business standard.

    So if Microsoft were to figure out a way to come up with a scaled down Office App for the Ipad, and allow you to print wirelessly to a wifi printer or to a network printer, they could charge $100 for the app and folks would buy it.

    It might also sell a lot of I pads, as it would overcome on of the main objections business would have when employess requisition a Ipad for laptop replacement. IT can tick it off the Ipad as -“MS Office compatible”.

    Just remember although we all like to hate Microsoft, things like Exchange and Office are standards, and millions of folks have to use them daily like it or not. So if Apple can ‘Borg’ those Microsoft standards, the better we all are.

  19. @ grognard

    “I know everyone thinks Microsoft is evil but lets face it: for business Office is the standard”

    Yeah, and at one time Blood Letting was a standard medical treatment, and everyone knew the world was FLAT.

  20. Don’t worry, Microsoft is coming out with a folding tablet. Well, if it folds, it’s not a tablet, but Microsoft has that one thing covered.

    It won’t be instant on. It won’t be fast. It won’t be malware proof. It won’t do your 6 things with ease of use. It won’t be an enjoyable experience.

    But it will fold in half.

  21. Direct printing for sure.

    Yeah, I realize there’s then a “printer driver” issue and so I’m not apoplectic about it not being there yet – but there might be a way to at least, for example, include a “universal driver” on the iPad along with the ability to install a blue-tooth or wi-fi aware small program on a PC or Mac – which when invoked, receives and directs the iPad’s print output to the PC’s installed drivers and selected printer, whatever it is. Yes, I am talking through my non-programmer butt here, but the point is this should not be a problem Apple can’t solve.

    And also maybe even a revolutionary feature to organize created documents, which Steve indicated earlier this week that Apple knows about: folders – but for more than home screen apps.

  22. @ZuneTang

    I am dismayed that your normally cogent prose is marred by an incomplete sentence. Perhaps you should compose your posts in Office in the future where, with grammarchechautocorrectspellcheckautothrowup and the like, are all turned on by default so as to drive you nuts, you won’t have us suffer such an indiscretion again?

  23. “We wouldn’t tolerate having to put the spark plugs in or tuning the car every time we go to the store to get eggs or milk.”

    Unless you own a Jaguar ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  24. The iPad may be intuitive and easy to use, but it’s still not a stand-alone product. As long as you need a Mac or PC to sync them you are still chained to those pesky computers.

  25. @Carbonodd

    I’m serious — put down your iPad, back slowly out of the MDN door and never, ever look back. If you fail to do so it will not take long for you to become one of us! Once you discover that there is a company that makes great products that just work; a company that has as a philosophy that it is just as important to decide what to leave OUT as it is to decide what to put in; and then presents it in an award winning beautiful package — you will convert.
    Leave now, or be forever clutched in the grasp of Apple.

  26. @carbonodd

    it all falls on deaf ears…or consider it water off a duck’s back. The level of indoctrination is very high here. It’s an orwellian nightmare ” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> But such tribalism is common and requires slavish, unqeustioning devotion to the high priest and whatever pearls, real or imagined, (s)he casts before the swine…welcome to the realm of the fan boi.

  27. As much as I hate windoze I have to use it for work. I hated carrying around the clunky Dell with missing keys. I transferred that machine into a parallels vm. I still was carrying a nice MacBook running parallels, bet still a pain to re login eveytime I shut the lid. Now I have jump app that let’s me remote control my vm from my iPad with nothing more than a gmail account to set it up. App was 10$. $0 monthly connection fee. Getting to use iPad for my work computer, priceless.

  28. The iPad is an awesome first generation device, but if we keep up with this “it’s so good, how dare anyone criticise it” attitude, you are just dropping the standards we should expect Apple to live up to.

    The iPad is missing heaps of standard features, and it’s not always for technical reasons. Apple will do cut corners where they think they can get away with it. Find out about Fonts on the iPad.

    And btw, 10.7 is that much further away. Remember OSX? It’s the software your Mac is running on. You know, your Mac: the thing you plug your iPad into, to set it up?

    How does that make the fans feel: iPad, the greatest peripheral ever made.

  29. @ nicwalmsley,

    If someone was to ask you what the heaps of standard features that the iPad is missing, you’d come up with a list of the standard features on your typical, beloved Windows Tablet.

    iPad is all about the touch user interface, the media it brings to you and the Apps that run on it.

    It is not missing its optional USB port, its optional physical keyboard or its optional card reader. It is not missing one or two cameras. It is not missing Mac OS X 10.5 or 10.6. It is not missing an Atom or a Core 2 Dual processor. It is not missing a 250 GB or 500 GB hard drive.

    It is what it is, an iPad. It is in a new category and it defines that category. As such, it is not missing a damn thing.

  30. • Mid term: Allow the iPad to fold in half

    That would be great! Two halfs the same size à la MB Air. View two pages side by side on the top, and have work space on the bottom! GREAT idea! the future of mobile graphics and work stations!

  31. @Big Als MBP

    It’s a first generation product. Of course it is missing stuff. Just ask Apple: they are releasing a major software upgrade in June, just 2 months after the hardware was released. No doubt they wanted to go to 4.0 at the same time as they released the hardware, but 4 wasn’t ready. No doubt there’s other features that they want in, that are not ready.

    The doubt is, is Apple happy with the fundamental approach they took with iPad 1.0 – or do they want to see the basic design change in the years to come?

    Apple led the way with the PC for 5 years, then they got swamped for 20. Same thing could happen with tablets.

    If the iPad evolves into a into a portable touchscreen iMac, then we won’t find ourselves bitching about useless Windows tablets in 5 years or so.

    If the iPad stays a peripheral, there will soon be a clunky Windows tablet that has removable batteries and runs it’s own operating system and can print documents and has video chat and wow you can even load files using your USB stick… well guess where the market will go. And where the market goes, the development standards will follow.

    Or did we all just forget 1985-2005?

  32. @ nicwalmsley
    “If the iPad stays a peripheral, there will soon be a clunky Windows tablet that has removable batteries and runs it’s own operating system and can print documents and has video chat and wow you can even load files using your USB stick… well guess where the market will go.”

    I know, right? Like all those PlaysForSure music devices that had removable batteries and ran their own OS and could play Ogg Vorbis files and made really great cappuccino. Do you remember how everyone bought those just cause they were cheap?

    Oh yeah, that didn’t happen. Because those players we difficult to use or too confusing for most people. The iPod did one thing, and it did it better than anyone else, because It Just Worked. That is why the iPod won the music player war.

    The only near competitor to the iPad, right now, is the lowly netbook. Netbooks do everything that laptops do, only badly. But darn it they do all those things. And people want to Do All Those Things, so naturally they’ll choose netbooks, right?

    Well, probably not. Because the vast majority of computers users don’t care about 98% of what desktop computers can do. And there are infinitely more people who aren’t computers users yet, and they REALLY don’t care.

    But a USB stick? Are you serious? Do you miss floppy drives?

    The market will go where Consumers take it, not where geeks in love with feature lists wish it would go.

  33. @ChrissyOne

    I hear what you’re saying. I am thinking about getting an iPad. It’s just a bit crazy at the moment that people are so zealous about them. Not sure why you think USB is old tech? 32GB on a thumb drive isn’t handy? I use USB all the time, mainly to plug my peripherals (iPhone etc) into my Mac, mind you.

  34. @nicwalmsley

    My kids are in school. They are now starting to use Google Documents with their gmail account. Store their homework there while at school. Login and work on it at home.

    USB flash drive is no longer being used. Collecting dust.

    Do they need 32 GB for schoolwork. Nope.

    Now I still remind them to copy all documents to our Mac hard drive for redundancy.

  35. @ nicwalmsley
    “It’s just a bit crazy at the moment that people are so zealous about them.”

    It’s perfectly understandable to feel that way. There are some of us (myself included) that have been following this saga for a long, long time. I’ve been expecting a tablet since before the iPod came out almost a decade ago. The iPod, in fact, was supposed to be The Tablet, at least according to some Germans.

    So the excitement you’re seeing isn’t all just last-minute hype. For some it’s the culmination of a very long road.

    As far as USB goes… I personally don’t use thumb drives because I have my own server and Mobile Me, so I have plenty of connected storage. I do see the utility of USB drives, but in the case of the iPad… I kind of consider the iPad itself as the thumb drive. In any case, it’s certainly not a deal breaker for me. It sounds like, for the moment, the USB adapter that Apple sells in the Camera Kit is limited in what it can do. But these are just software issues, and they will be solved over time.

  36. Agree with carbonodd. This IS a fan site, and there’s nothing wrong with that. I do however think MDN should change it’s name because they don’t even vaguely resemble any kind of news organization. It should just be called the Mac Fanboy Site. I salute the apple fans for their passion for anything apple (I have 3 macs , 2 iPhone, airport extreme and express, and a variety of iPhones (going back to a 2g and orginal shuffle). But the blindness that so many show here to anything non-apple is a little like drinking the purple coolaid. Look how those people turned out….

  37. This is the most on-target evaluation of the iPad ever written. This gadget is the death of the Mac and the end of the era of a serious alternative to the hell of PCs. I’m in a funk about what all this means.

    Surfing the net, tweeting (whatever?), and gaming is a ruined society lost at the hands of a bunch of fat people with 9 inch screens balanced on their bellies easily picked off like a row of chickens in a shooting gallery – a real one, not the digital version.

  38. Another desirable future feature would be a hard drive option for the keyboard dock. (And maybe some “connector” options for the dock too.) That way there’d be no dependence on an external PC or Mac.

  39. @ MacnScott
    “The author left one item off that people want to do with a computer…word processing – typing out a note, a letter or a paper for work or school.”

    Uh… he left it off the list because the iPad can do word processing. It’s called Pages, you buy if for iPad through the iTunes music store for $9.99.

    You can also load your word docs by emailing them to yourself, or through syncing your iPad with your computer.

  40. To all that say it’s a first gen product. It isn’t. I own one and like it. However, you have to admit it… It is basically an iPod touch with a big screen. There is nothing functionally revolutionary or magical about the device. It is just bigger.

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