Justin Long: Apple’s ‘Get a Mac’ commercials ‘might be done’

invisibleSHIELD case for iPad“For a decade, Justin Long has acted in commercials, TV shows, studio features, and independents, many comedies and a few dramas. He’s also done more than his share of voice work for animated fare… Long recently spoke to The A.V. Club about his desire to test himself in a rare dramatic role, the trick to doing voiceover work, and the uncertain future of the Mac ads,” Scott Tobias reports for The A.V. Club (AVC).

AVC: what’s the status on those Apple commercials?
Justin Long: You know, I think they might be done. In fact, I heard from John, I think they’re going to move on. I can’t say definitively, which is sad, because not only am I going to miss doing them, but also working with John. I’ve become very close with him, and he’s one of my dearest, greatest friends. It was so much fun to go do that job, because there’s not a lot to it for me. A lot of it is just keeping myself entertained between takes, and there’s no one I’d rather do it with than John.

Full interview here.

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[Thanks to MacDailyNews Reader “Winston” for the heads up.]

44 Comments

  1. Both Hodgeman and Long, will be remembered as a classic comedy team of the 2000’s..

    Anthropormorphising into living, breathing silicon, was at once an artful interpretation of the pc wars, and brilliantly sharp comedy.

    How about Long as the iPad, and Hodgeman as the MS Big Ass Table? “Hi, I’m an iPad.” — “And I’m a Big Ass Table.”

  2. If Apple is going to end that ad campaign, then they need to finish it with a big, blowout one. Something that includes iPad and some key accessories along with a Mac. Then Mac hands an iPad to PC and PC sits down at a M$ Surface table to use the iPad (or shoves the Surface out of the scene to make room).

  3. they were more than great – apple gets more consistently positive buzz from those commercials than anything else they do marketingwise. jobs would be an idiot to not keep them going. every time they come out with a new product it creates another avenue for the two characters to go – endless opportunities to keep it fresh. and the two actors are perfect for the roles.

    the only problem as i see it is apple just needs to stop calling the os that runs iphone, ipod & ipad the “iphone os”. instead give it the mac name like the os for the computers. as i’ve read it, they’re all related anyway.

    “mac” & “pc” are not the floppy drive. for as long as there is various flavors of windows (7, mobile, etc ), apple will always have something to play against, and as characters they will never be obsolete.

  4. Macintosh has momentum now. They will keep selling in larger and larger numbers. So those commercials are not really needed.

    What Apple should do is shoot one last “episode” that basically says Mac and PC get both get along great with iPad. Mac and PC shake hands. Instead of fading to a Mac, fade to iPad, The end.

  5. Things get old fast in the ad business where everything has to be new, especially when the client is Apple, always inventing the future. But for ad campaign longevity, this series had a tremendous run.

    Besides, microsoft is so far behind now, they’re as good as dead. No sense kicking the corpse.

    Still, I’ll miss those guys.

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