39% of BlackBerry owners say they’ll buy an Apple iPhone next

Apple Online Store “Call it a matter of touch-screen envy, but many BlackBerry users are starting to feel the 24-month-contract itch,” Mike Schuster reports for MarketWatch. “And they’re willing to switch to Apple Inc.’s iPhone or Google Inc.’s Nexus One, according to a recent study.”

“Conducted by the online market researchers Crowd Science, the survey results show that Research in Motion BlackBerry users are more likely to abandon the brand than iPhone or Android users. When asked of the likelihood of buying a particular brand of cell phone or smartphone if the purchase was made the following day, 39% of BlackBerry owners said they ‘definitely or probably would’ nab an iPhone,” Schuster reports. “And roughly one-third of the participants claimed they’d snatch up an Android phone.”

MacDailyNews Take: Unsurprisingly, many BlackBerry owners have no idea what Apple offers vs. Google’s non-selling rebadged HTC Nexus One. Spec sheet comparisons convey little of the actual experience. It’s rather amazing that the fact that Google’s rebadged HTC Nexus One is a total flop doesn’t even seem to have even registered with 1/3rd of BlackBerry sufferers. It’s sad, really; Windows redux, but with patent infringement lawsuits looming very heavily over Apple’s copiers this time.

Schuster continues, “An overwhelming majority of iPhone users — 92% — would likely stay loyal to the Apple device, and only a tad fewer Android owners — 87% — made a similar claim.”

MacDailyNews Take: A Chevy driver who’s never driven anything better, picks the Chevy claiming “it’s just a good” as a BMW, but so much cheaper. This is the plight of Android “fans.” They know nothing better, only worse (their pre-Android phones), and so claim to love their phones. They even believe it. Meanwhile, iPhone users know better.

Any product that is essentially a copy of something else… there’s something inherently less interesting about them. Because the companies that make them don’t lead, they follow. – Paul Thurrott, March 19, 2009

Schuster continues, “While 15% of iPhone users ‘definitely or probably would not’ recommend an Android device, a whopping 45% of Android users would never dare give Steve Jobs’ baby a thumbs up. Whether that’s a product of outsider’s scorn or buyer’s remorse, the study didn’t pose the question.”

MacDailyNews Take: See what we mean? They sound just like WIndows sufferers! Self-delusion is a dangerous thing, Android sufferers. It’s also uglier than buyer’s remorse.

Schuster continues, “According to comScore, RIM’s market share dropped a percentage point in the fourth quarter of 2009 from the third quarter, and Apple’s rose 1.2%. PCWorld’s Tony Bradley calculated that, given the same rate of rise and decline, Apple could surpass RIMM’s market share by February 2012.”

Full article here.

MacDailyNews Take: RIMM’s decline is well-deserved. They needed a new OS years ago, but sat – and continue to sit – on their laurels reaping profits from the uninformed. To the 39% of RIMM BlackBerry sufferers who’ve done their homework: Good job, we’re ready, waiting, and can’t wait to welcome you to the iPhone OS (Mobile Mac OS X) family!

[Thanks to MacDailyNews Reader “cptnkirk” for the heads up.]

27 Comments

  1. The 61% that will stick to BlackBerry have fingertips too large to use an iPhone. No, I’m not kidding. I support close to 40 iPhone users, and a grand total of 6 BBerries. The BB guys all tried iPhone for size, and could not type reliably. One guy was using iPhone for over six months, and finally gave it up and went for a BBerry. His fingers were spoon-shaped, I’m not kidding you. Narrow fingers, broad tips.
    Maybe iPad with its larger key strike area will change that. But then again iPad is a completely different beast then the iPhone.

  2. I remember being on the Subway a few years ago, listening to two posers talking ‘shop’ about the Blackberries their company had issued them. It sounded very very cool at the time: communication devices whereby the enterprise had full control and complete administrative power. Cool.

    But let’s get serious. There is STILL no company on earth that does Software and Hardware under one room (maybe Palm, but, with no desktop client of syncing, they’re standing on one leg) the way Apple does. And sooner or later, someone is going to have to deal with that.

    And it won’t be the Zune team.

  3. piratZafryki,

    It’s not 61% that will stick with BlackBerry. It’s 39% who’ll get an iPhone + roughly 33% of the participants who don’t get it and would subject themselves to Android. That’s roughly 72% of BlackBerry sufferers defecting.

    Only 28% are still planning to stick with BlackBerry!

    If theses stats are anywhere near accurate, RIM is in deep, deep trouble.

  4. I use an old fashioned phone that is used for just calls and text messages. My next phone will be a smart phone, but I am undecided what to get.

    The Blackberry stands out to me the most atm. Maybe a Storm 2, if I like the feel of using it (as I haven’t used one yet). I have used my friends BB Curve and I like it. I also like the Android OS, but haven’t liked the look and feel of the hardware of any Android phone.

    I have used friends iPhone and it is fun, but most of the time I have seen my friends get out their iPhones, flick through the home pages and then put it back in their pockets ” width=”19″ height=”19″ alt=”ohh” style=”border:0;” />

    I also think most of the apps on the iPhone are crapware, and I’m not much of a gamer so iPhone isn’t as appealing to me as most.

    So I guess my next phone will be a Blackberry or an Android phone.

  5. JAYGEE,

    “Most of the time I have seen my friends get out their iPhones, flick through the home pages and then put it back in their pockets.”

    WTF are you blabbering about?

    You’re on the road to making a mistake. Have fun!

  6. These surveys are about as reliable as Paul Thurrot’s take on the computer market. Blackberry is not going anywhere anytime soon. The market is huge enough to support two large players like Apple and RIM with plenty of room for growth. These the same kind of surveys the point to no one buying an iPad or no one buying an iPhone or people going to dump their iPod etc. etc.

  7. People, please don’t forget that some smart phone users are obligated by their employers to use Verizon/T-mobile/Sprint. They simply can’t change to iPhone/ATT (even if they wanted to).

    If the iPhone were available on all 4 major carriers in the U.S., I’m sure these statistics would look even more lopsided against BB…

  8. @ JAYGEE: “I also think most of the apps on the iPhone are crapware, and I’m not much of a gamer so iPhone isn’t as appealing to me as most.”

    Is that a conjecture or an opinion based on actual experience using the applications for the iPhone? It is my understanding that iPhone applications tend to be more well produced because of Apple’s “insistence” on developers following certain user interface layout rules.

    And yes, while 99.9% of the applications in the App Store may be of no interest to any single person (thought of as crapware), those applications may in fact be useful to others.

    All the applications I use on a daily basis are very well made and suit me just fine — I have absolutely no crapware on my iPhone.

    “most of the time I have seen my friends get out their iPhones, flick through the home pages and then put it back in their pockets”

    And I also tend to take out my iPhone and flip through the home screens looking to see if I’ve received any notifications for certain applications, such as Facebook, or Beejive or the AP application. What’s wrong with that?

  9. @Superior Being – My friends get bored, take out their iPhones, flick through the home pages looking for something to amuse themselves, find nothing and put their phone back in their pocket.

    @ Michael – I say from what I have used so far on the iPhone that is is mostly crapware. I agree that there are apps of use, but they are mostly on other app stores too.

    Most of my friends that have iPhones are not Apple fans. There are ordinary people. The friend that loves the iPhone is an Apple fan, that uses a Mac, and my other friends are not that bothered by the iPhone. One friend seems to want to get rid of their iPhone too.

    I’m not saying this is the case, but from what I have witnessed the only people that love the iPhone are Apple fans.

  10. i use a bb for work and iphone for personal. and there is no way i would every pay for a bb out of my pocket. the bb UI sucks, the bb browser sucks, the bb app store sucks, the bb customization options suck, oh yeah the bb just SUCKS!

  11. Yep, that 45% are Apple haters. It’s illogical. The Android would not exist if not for the iPhone. You shoulda just read the comments at Engadget or Boy Genii whenever another iPhone-competitor is mentioned, the haters just come out. Remember the Nuviphone? Man, they loved those concept images, and now, what about the Nuviphone? You can hear a pin drop. Who could imagine so many people would cut off their noses to spite their faces?

  12. @piratZafryki

    The iPhone doesn’t care how fat your fingers are. I can type perfectly accurately using my thumbs on portrait iPhone keyboard.

    The iPhone examines the entire touched contact area and calculates the centre of it to use as the intended target.

    Anybody can try it for themselves. Thumb typing is perfectly possible, even when your thumb covers several keys at once.

  13. Hey MDN?! Don’t be knocking my Chevy. I understand others make nice cars as well but my old beast is still going 16+ years. I wish I could say the same about other things. Its taken a beating, rocks, kids, baseballs, towing.

    Don’t be dissing my work horse, It’s EARNED the respect as with others.

  14. Alright “MacBill” , LOL. I have gotten the droid and that article was a waste of my time. None of those are true. NONE. I like the IPOD touch but the Droid is the same if not better. Add the keyboard and the IPOD loses this one. Droid is much more convenient at the moment.

  15. Jaygee. Blackberry night be right for you. It’s not for me. wife has one, I’m very familiar with it. The main objection I have is you have to pay $30 per month for NOTHING! You’ll basically spend your time accessing email and texting. You won’t use it to surf the web and you won’t use any apps. If that’s all you want to do, get a “feature phone” and you’ll only pay about $10 monthly for your data. I happen to use several apps on iPhone for business purposes and I routinely access internet on it much more than on my desktop or laptop.

  16. @MDN
    Please don’t quote Thurridiot. Even when he is occasionally right, he still makes me want to puke. When he stood in line for an operating system, he received Microsoft ME.

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