“As Silicon Valley titans Apple and Adobe System deck it out over the weakness of Flash, one Valley-based outfit has put Adobe’s Flash in its place – and that place isn’t online,” Gavin Clarke reports for The Register. “Start-up airline Virgin America has decided HTML is ‘good enough’ for animating online content on its brand-new website, which went live Monday, dumping Flash.”
“It’s a move that does more than just show what happens to customers when there’s a clash of tech-industry egos,” Clarke reports. “It illustrates the options customers have between picking the closed Flash – or Silverlight from Microsoft – and open technologies such as HTML to serve content to a new generation of mobile computing devices.”
Clarke reports, “Virgin picked HTML to give users of iPhones and other mobiles the option in the future of checking in through their phone. Chief information officer (CTO) Ravi Simhambhatla told The Reg: ‘I don’t want to cater to one hardware or one software platform one way to another, and Flash eliminates iPhone users. This year is going to be the year of the mobile [for Virgin].'”
Clarke reports, “Virgin anticipates moving this new site to HTML 5, once it’s cleared standards ratification at the World Wide Web Consortium (W3C).”
Full article here.
MacDailyNews Take: Smart companies don’t exclude potential customers who have the most disposable income. You want to cater to the type of people who buy PCs based on lowest possible sticker price and are much more likely to steal software, music, and movies? Or do you want customers who have been proven to spend money for quality, who understand true value, and who are much more likely to pay for software, music and movies? Your choice.
• iPhone owners more likely to pay for digital content – November 26, 2009
• Apple iPhone users buy many more apps, surf the Web much more than other ‘smartphone’ users – March 27, 2009
• NPD: Mac users significantly more likely to pay for music than Windows PC owners [updated] – December 19, 2007
• Study shows iPod owners significantly less likely to steal music than the average person – January 13, 2006
Help kill Adobe’s Flash:
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.
[Thanks to MacDailyNews Reader “Dirty Pierre le Punk” for the heads up.]