“Wired Magazine Editor-in-Chief Chris Anderson announced at the Technology, Entertainment and Design conference on Friday that the publication would be releasing its content for the iPad by summer,” Kim Zetter reports for Wired.
“The first iPads are expected to be available at the end of March. TED attendees got a demonstration — on what looked like a supersized iPad — of how their future reading experience would look with the March issue of Wired magazine,” Zetter reports. “‘I’m from the media world,’ Anderson told the audience ‘and as you may have heard, we have lots of questions about our future. The good news is I think we found part of the answer…. We think this is a game changer.'”
“Anderson said the iPad allows periodicals for the first time to do digital content with all of the same values and artistic range that are the hallmark of print magazines,” Zetter reports.
“Readers can sift through the contents horizontally and when they find an article they want to read, touch and drag their finger on the first page vertically to browse through the pages up and down,” Zetter reports. “They can also turn the device horizontally to take advantage of the automatically-rotating display to view two pages side by side like a magazine and zoom out to see thumbnails of the content all at once.”
Zetter reports, “The device allows for integrated media so readers can read a product review and touch a photo to jump into a video of the product. Advertisements can also be interactive. Clark touched a Camaro ad to flip the car around 360 degrees.”
Full article here.