Apple intends to stay ‘nimble’ on iPad pricing

“Apple intends to stay ‘nimble’ on pricing of the iPad, possibly lowering prices if the newly unveiled tablet device fails to gain traction among consumers,” Matt Phillips reports for The Wall Street Journal. “That was just one of the items in a note out Sunday night from Credit Suisse recounting meetings with Apple executives.”

Credit Suisse analyst Bill Shope wrote:
Apple wants the iPad to be the best device for a few key use cases. For instance, the company believes it could eventually be seen as superior to both handheld and notebook devices for browsing the Internet, using the App Store, and consuming mobile media (video, photos, and e-books). Nevertheless, in other areas, notebooks, the iPhone, or an iPod may be more appropriate. This clear segmentation of capabilities suggests that cannibalization may be less of a concern than most currently believe… While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated)

Full article here.

[Thanks to MacDailyNews Reader “Gilles H.” for the heads up.]


  1. “Apple has no idea of how to make a computer that sells for $500 which “is not a piece of junk.” – Steve Jobs

    Well Steve what do you call your phones ($199) and now this brand new toy of yours going to sell at $500 or less. I assume both are under computer catagory since they are running on your inferior OS. Don’t bash others with your pathethic comments just because you are doing it. When it comes to decisions that matter, Bing & Decide

  2. I was a day one early adopter of the original iPhone. I wasn’t really bothered by my apple credit i just bought iTunes cards and AppleCare.
    But with the iPad I’m still on the fence.
    So if this is true I might wait even longer and what if enough people do too? I see this as a bad move by apple and wouldn’t be surprised if they made an announcement saying this is in fact untrue. They could lose alot of early sales if this gets out of hand. However if it is true I would expect the 3g models to come down with the base 499 staying the same.

  3. I am buying it the day one. If they drop the price, they will probably do the same thing as with the iPhone, give early adopters a credit.
    I can live with that, I need new Airport Extreme.

  4. just more FUD from the short sellers. read the article, the author states that aapl exec’s seemed to indicate they would respond to slow sales with price cuts. I believe that’s Steve’s decision and I doubt they spoke with him. That’s quite an inference with nothing to back it up. What a joke. First the FUD was, the price will be to high when they were expecting 1000 price for the IPAD, now it’s slow sales and a price drop from 499 before it even goes on sale. I predict the Ipad will be a huge success, already placed my reservation and so have many others.

  5. What I would like to see is drop the 16gb model and sell the 32 gb at 499 and so on. I do expect them to trim down the lineup in time once they get a grip on the market. 6 models tells me they don’t yet understand fully what they are getting into so they are testing the waters to find the sweet spot for future models and pricing.

  6. The $499 is a not unreasonable price. But they really gouge you with the flash memory and the 3G wireless chip, which cost very little to add. i would prefer that they just offer one model, the current top of the line 64gb with 3G data, for $600, instead of $829.

  7. £350 or so isn’t a lot – for so much fun playing around with it.
    You can spend more on a day out in town.
    If you dine at Claridges, I admit ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
    And after that, who cares if they drop the price?
    It will still have a thousand uses.

  8. @justme2
    Get ready for bitching from the early adopters when the price drops, like what happened with the iPhone…

    Oh, quit bitchin’ about the bitchers. You’re just as bad. Let go and move on.

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