How HTML5 could finally kill Flash video

Apple Online Store“Flash powers almost all the video on the web nowadays, so it’s obviously good enough. But is there a better way? YouTube, and now Vimeo, who’re both giddily jumping into bed with HTML, sure seem to think so,” John Herrman reports for Gizmodo.

“Vimeo’s new HTML5 system is just like YouTube’s, in both execution and technical details, in that it’ll only work with a few browsers—Safari and Chrome, for now—and that it’s compatible with most, but not all, of the company’s video libraries. It’s something that most people won’t bother to try at this point, and if they do, they’re probably be underwhelmed, since HTML5 video playback is almost indistinguishable from Flash video playback,” Herrman reports. “But it’s primed to be something that everyone ends up using, and that would be a Very Good Thing. Flash video performs terribly on Mac OS X and Linux, and on the few mobile devices that do support it, playback is uniformly terrible.”

“HTML5 allows certain types of video to be rendered in the browser natively, like JPEGs or GIFs are now,” Herrman reports. “It’s an objectively simpler, more efficient solution, and disregarding the massive infrastructure built up around Flash video, it would be the obvious choice.”

Herrman reports, “Luckily, YouTube accounts for a hefty chunk of said architecture, their catalog is rendered in HTML5-friendly h.264 format already—that’s how you watch in on the iPhone and Android, by the way—and with help from smaller sites like Vimeo, they could actually get the ball rolling on, you know, murdering Flash video.”

Full article here.

MacDailyNews Take: Support HTML5 and die, Flash, die!

40 Comments

  1. The good thing about flash though, is that you can download it to your computer. For example, I’ve downloaded quite a few youtube political videos. Will we be able to download videos in this new format?

  2. I think it’s amusingly hypocritical the way Mozilla refuses to support the multi-vendor H.264 due to patent considerations, yet has no qualms about supporting and promoting the single-vendor, even-more-highly-restricted Flash plugin its stead. Hypocritical much?

    This exchange from the comments was rather eye-opening:

    Commenter: If you really want to stand behind this argument [against H.264], then you should also drop support for the evil and proprietary platforms like Windows and MacOSX altogether.

    Mozilla Person:If we could drop support for Windows or Mac without losing much influence, we probably would.

    So, apparently ideological purity trumps sanity. (Well, except where Adobe Flash is concerned, of course.)

  3. I think Apple got the ball rolling against Flash when it steadfastly refused to put Flash into the iPhone.

    People keep calling for Apple to buy Adobe, but why? It’s much more fun to kill Adobe off one product at a time! Plus you have all that pizza money left over!

  4. By the end of this year, iPad will be in the hands of millions people. Add that to mobile browsing from iPhone/iPod (as well as Android), and you get a significant number of web surfers with NO Flash support.

    When major web site operators begin to see that an increasing percentage of their visitors cannot see flash contend and are therefore abandoning their web properties before leaving dollars (or delivering eyeballs or ad click-throughs), they will quickly begin to re-engineer their sites around that Flash obstacle. And this is how Apple will win, and Adobe (and Microsoft, with its Silverlight) will lose.

    There are millions of web sites out there that currently heavily use Flash, whose functionality and content could be completely duplicated using HTML5, AJAX and other open standards. The web designers are essentially lazy. Flash is extremely easy to create and any idiot can learn how to create an interactive animated banner in a day. And the web is totally littered with totally unnecessary bandwidth-clogging Flash crap.

    This is obviously Apple’s power play, but the ultimate benefit will be ours. Let us hope that the iPad (with iPhone’s and iPod’s help) begins the massive cleanup of this crap.

  5. Apple killed the floppy disk.
    Flash is in Apple’s crosshairs now.

    Flash would be acceptable, if it was used sparingly, but limp weenie web designers seem to get boners showing off with it. The sooner it’s gone, the better for all.

    Ever since I loaded ClickToFlash a few months back, my web using experience has improved dramatically.

  6. I’ve tried watching movie trailers from Apple’s website on my late 2006 MBP. They are so herky-jerky pausing all the time that I quit after a few moments. Not worth trying to watch. I use “small” to watch the keynote and that works.

  7. Mark – “The good thing about flash though, is that you can download it to your computer. For example, I’ve downloaded quite a few youtube political videos. Will we be able to download videos in this new format?”

    You have to download it to watch it. How else could you watch it? The problem is how to overcome the obstacles put in your way to keep it after you’ve downloaded it. Time alone will tell.

  8. I was just watching ABC news online about the iPad. They had the video review. Soon as that Flash content started to play, my MBP started to run in overdrive. The difference between QT? While streaming the huge video of the Apple iPad launch or the video promo the CPU stayed cool, fan never turned on. I can watch the video and hear the audio without the FAN ramping up like a jet engine under FLASH.

    Bottom line. FLASH IS ONE BIG POS! The faster it goes away and sites like ABC adopt something more open and efficient, the better!

  9. So, let me get this straight. HTML 5 is a better tool to author animation than Flash, and now Flash might die because of this? If flash dies I’m going to feel stupid learning actionscript.

  10. @silverhawk
    I have the same problem with Keynotes, but I think it is more of a server overload than an innate problem with the QT used. If you’re like me you try to watch the Keynotes the same day they are released. We’re fighting with a few million others for the streams. It’s always better a week or two later when the hub-bub has died down.

  11. Anybody want fried eggs? I’m making them on my MacBook Pro right now, just by visiting a Web site that uses Flash ads. They’re guaranteed to make my MacBook Pro’s CPU about 10,000 degrees centigrade, and it happens on the Dull PC I have to use sometimes as well. All I have to do is to crack open some Grade A farm fresh eggs and in just a moment, I can give ’em to you sunnyside up or over easy. Just let me know.

    Oh, and my favorite Flash ad is the one with the really dorky silouetted guy furiously pumping his arms about mortgage rates never being this low. It gets my Mac all toasty and warm. Actually, more like thermonuclear hot. Now, if Apple would just approve Flash for the iPhone and iPad, my hands will never be cold again in the winter.

    Thanks, Adobe!

  12. @Rgen, me too. Me too!

    And does anyone know the link on Vimeo to request the html 5 version of their pages? Just curious: I’ve already joined the html 5 beta on youtube. Can’t wait to get flash off of everything my browser does–what a pig.

  13. MacDailyNews Take: Support HTML5 and die, Flash, die!
    ————————–

    I agree, However, I am curious as to why you post flash videos and links to YouTube flash videos on the MDN site and pages when HTML5 versions are available.

  14. R2 “And when is the ETA for this? 2020?”

    Actually I’d say about 60 days!!!

    uTube Vimeo and Hulu have been working on HTML5 conversion for months now. Flash video is dead baby, flash video is dead!

    MDN Magic word “hell” as in were flash is going.

  15. I’m curious — could someone briefly explain why Flash videos use so much processing power for playback? If I have a few web browser windows open displaying flash videos or flash advertisements, the fan on my Macbook turns on, indicating (I assume) that the processor is working harder to process all that video.

  16. I installed Click-to-Flash after I found that my CPU was spinning its wheels rapidly while I was doing nothing! This was important to me as I run Stanford University’s Folding@Home on all my Macs 24/7 (also on 5 x Bluray-faulty PS3s). So Flash was significantly reducing my “charitable CPU contributions” to Stanford.

    All OK now with Click-to-Flash. I hope all you guys and gals out there with spare cycles are contributing to Folding@Home. Team Mac OS X would welcome new members. Also I’m getting older, so may fall foul of Alzeimer’s or Parkinson’s, diseases which Stanford are researching. So get folding!

  17. Toyota Company in Mexico has its page made in FLASH and it takes forever to load. It is incredible slow. I’m not sure if Toyota USA was made in flash also, but it is a lot faster to load.
    Some times, webmaster only put flash in their sites because they are so lazy to program HTML or HTML5 menus, they don’t care about speed, they only care about look.
    Remember that video of an apple employee saying that Steve Jobs approach to him and told him “Imagine if you can make it 5 seconds faster, there are 10 million people using this, that will be 50million seconds that you are going to save to the world”

  18. Amazing how flash can get a Mac Pro with Xeon processors, plenty of memory and a good video card to rev up the fans just playing a stinking video. What a pile of crap.
    Way back in the day, on this site and others, I posted that Apple should buy Macromedia in order to get control of Flash. It was chump change compared to what it would cost to buy Adobe now. Buying Adobe would be a legal mess due to anti-competition issues between QuickTime and Flash.
    A missed opportunity.

  19. How sad to see the 13 year old geeks trashing Flash and praising its replacement with HTML 5 and Javascript. Have some balance, it’s good for you.

    Regarding video clips, businesses, especially small businesses need a way to provide video about their products and services to the vast majority of visitors. Flash is on approximately 98 percent of computers. If their video is delivered as a progressive stream for flash players that are a few versions old, most users can play them.

    If one planned to provide their video clips through their HTML 5 website, most of their users wouldn’t be able to access the videos since they don’t run Safari or Chrome and most wouldn’t or can’t (workplace) load those browsers.

    Regarding user interfaces, let’s say a business wanted to create certain types of attractive user interfaces. With today’s tools, if a developer used notepad, textedit or a coder’s tool to hand code the pages, it’s extremely unlikely that the site would look like a professional designer designed it. It would probably be tacky and garish. Yes, this is directed to the unbalanced 13 year old geek boys.

    Also, because many of the browsers don’t display pages the same even though they’re using the same CSS code, a webpage designed with Flash will appear the same on everyone’s computer.

    Yes, browsers are getting better about displaying CSS code, but when will Microsoft decide to cooperate too? By designing a page using Flash entirely, a business can save time, money, and frustration without having to write their HTML and Javascript with extra lines of code to detect browser versions and include hacks to make Exploder browsers display their content properly.

    Personally, my practice is to use HTML, CSS, little to no tables, and Flash to display video clips and certain elements. I use a mix of Dreamweaver with hand tweaking of the code. At a corporate job for ten years, I worked everyday with hardcore Javascript, PHP, Perl, and MySQL programmers. I started as a designer, and the programmers showed me best practices to create content for the web that would use well written code, display fast and be visually attractive. Sometimes Flash is the best for displaying certain content and is more efficient to develop with it. Good balance.

    Think like a programmer, a designer, and a business owner – only then will you be able to see the big picture.

  20. T

    Flash is owned and controlled by Adobe, it’s a security hole only 2nd to Internet Explorer. It runs horribly on Macs, and Adobe has never shown any interest in making it run well outside Windows.

    There’s a reason Apple has banned it’s existence from its mobile properties. It’s a sluggish processor guzzling resource and battery hog. Apple can optimize for HTML5, but not for Flash.

    True, Flash exists unfortunately in all the old web browsers, but that will likely change in time if it gets replaced by modern open standards.

    I can understand why Flash is used from a designers perspective but from a users perspective I cannot wait for it to be replaced by open standards.

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