“Russ Wilcox is chief executive of E-Ink, the company that makes the displays for the Kindle, Sony Reader, and Barnes & Noble Nook. That puts him squarely in Apple’s line of fire, given the e-reader aspirations of its long-awaited iPad,” Andy Greenberg reports for Forbes.
“But Wilcox is taking the first shot. He boldly—and perhaps a bit wishfully—predicts that e-reader devices using E-Ink will outsell the iPad this year. ‘E-readers will outsell iPads because of the simple economics of the consumer device market,’ Wilcox told Forbes in an interview,” Greenberg reports. “His reasoning? ‘It’s triple the weight and 30% thicker than an e-reader,’ says Wilcox. ‘You need two hands to hold it. It’s got a backlit screen, and it’s too expensive to give one to everyone in your house.'”
“The idea that single-purpose e-readers will outsell Apple’s newest wondergadget is a bit farfetched,” Greenberg reports. “Despite the deluge of new e-readers debuted at CES like the Que, the Skiff and countless others, Forrester Research predicts that only 6 million of the devices will sell in 2010.”
Greenberg reports, “By comparison, Apple revealed in its earnings earlier this week that it had sold 3.6 million Macbooks and 8.7 million iPhones in just the last three months. It’s safe to say that the iPad, unless it were a total flop, will sell at least 6 million units in the nine months after its March release.”
Full article here.
MacDailyNews Take: As Greenberg explains, Wilcox will be proven wrong. Throw another one into the iCal!
[Thanks to MacDailyNews Reader “Henry A.” for the heads up.]