E-Ink’s delusional CEO: We’ll outsell Apple’s iPad this year

“Russ Wilcox is chief executive of E-Ink, the company that makes the displays for the Kindle, Sony Reader, and Barnes & Noble Nook. That puts him squarely in Apple’s line of fire, given the e-reader aspirations of its long-awaited iPad,” Andy Greenberg reports for Forbes.

“But Wilcox is taking the first shot. He boldly—and perhaps a bit wishfully—predicts that e-reader devices using E-Ink will outsell the iPad this year. ‘E-readers will outsell iPads because of the simple economics of the consumer device market,’ Wilcox told Forbes in an interview,” Greenberg reports. “His reasoning? ‘It’s triple the weight and 30% thicker than an e-reader,’ says Wilcox. ‘You need two hands to hold it. It’s got a backlit screen, and it’s too expensive to give one to everyone in your house.'”

“The idea that single-purpose e-readers will outsell Apple’s newest wondergadget is a bit farfetched,” Greenberg reports. “Despite the deluge of new e-readers debuted at CES like the Que, the Skiff and countless others, Forrester Research predicts that only 6 million of the devices will sell in 2010.”

Greenberg reports, “By comparison, Apple revealed in its earnings earlier this week that it had sold 3.6 million Macbooks and 8.7 million iPhones in just the last three months. It’s safe to say that the iPad, unless it were a total flop, will sell at least 6 million units in the nine months after its March release.”

Full article here.

MacDailyNews Take: As Greenberg explains, Wilcox will be proven wrong. Throw another one into the iCal!

[Thanks to MacDailyNews Reader “Henry A.” for the heads up.]


  1. I haven’t bought an actual paper book in nearly two years but I’ve read lots on my iPhone. I expect to do the same with newspapers and magazines on my new iPad. I also expect new magazines and other content to be developed for the iPad because the economics of paper is prohibitive for smaller audience publications. If I save half the cost of the paper-based products on iPad subscriptions that will be huge and I will actually subscribe to more than I do now. Fewer trees and more enjoyment. Thanks Apple

  2. That about cements the deal for me.

    Same idiotic comments were made about the iPhone before release by competing-makers and look where that got them.

    E-ink can’t do Magazines, children’s books, coloring-books, comics, catalogs and these are just off the top of my head.

    I think where Apple “failed” is it’s presentation of iPad. Instead of showing NYT app, they should have demoed a Sports Illustrated app or something with a lot more interactive photos.

  3. Que comes in 4GB ($650, WiFi only) and 8GB ($800, ATT 3G). Screen is 10.7 inches, 1/3″ thick, e-ink screen. Battery life longer, but no color or other apps.

    Skiff comes in 4GB, only 3GB for document storage and SD card slot (price unknown), sold only through Sprint, has WiFi and 3G (no data plan). Fewer details, but e-ink screen.

    The Que is DOA. Why in the world would you buy one for $650 when you can get an iPad for $499 with 4x the storage? Just for an ebook reader? Wow.

    Game. Over.

  4. I’ve been highlighting some of the things I’d like to see in iPad … but in my comment it’s a given that iPad will crush Kindle.

    This sounds desperate, someone saying “everything’s going to be okay” when they know it isn’t.

  5. How will we even know if the iPad outsells the e-ink readers? Amazon, for one, doesn’t release sales numbers. It’s all guesswork.

    (Of course, not telling us how many you’ve sold is a pretty clear indication you’re not selling all that many.)

  6. First of all how could the iPad outsell or crush Kindle when it doesn’t even have e-ink I don’t know many people who will be able to look at the iPad’s screen for hours reading an entire novel.

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