“When Apple unveils its iSlate in late January, the tablet computer will be just the latest wowing of the world by the pioneering computer company. With its iPhone, iPod, and MacBook laptops, plus the original Macintosh computer itself (and the “1984” TV commercial that pitched it), Apple’s innovation has changed technology—and the people who use it,” Robert Brands writes for BusinessWeek.
“Often overlooked in these rollouts, though, has been the inspiration behind the products,” Brands writes. “How does a man—CEO Steve Jobs, who co-founded Apple with Steve Wozniak—foster such an upwelling of inspiration? How does a leader motivate teams in the organization and transform consumers into loyalists? More importantly, how can you foster such inspiration in your organization?”
Full article here.