All eyes back on Apple after Microsoft’s CES yawnfest

EA Store: Award-winning Games“Microsoft’s big CES keynote, which was hotly tipped as a reveal for the impressive Courier slate PC, was actually just a luke-warm Windows 7 promo,” Kit Eaton reports for Fast Company. “And that has one big result: The tech world is now waiting on Apple.”

MacDailyNews Take: Courier is so far a demo of vaporware. Such demos are meant to be “impressive.” From the little we can see so far, the product itself is not.

Eaton reports, “Which means the pressure’s really on Apple to deliver in two weeks time. We can expect to hear dribs and drabs more about the machine in that time, since an ex-Apple employee has just spilled the beans on the very same deliberately leaky PR shenanigans that I suggested the company gets up to. And from the leaks and speculation so far, it seems Apple might well come up with the goods.”

Full article here.

[Thanks to MacDailyNews Reader “Jai G.” for the heads up.]

36 Comments

  1. @Deus Ex Technica

    Oh Apple is going to announce something. Will it be a tablet? Maybe… will it be some other product upgrade or something else less exciting? That has happened.

    My point being that reporters expectations are getting so blown out of proportion that if this tablet doesn’t read your mind, teleport you to any vacation spot, make beer while you sleep, bake a pizza and clean your house, then it is a failure.

  2. By now everyone should realize microsoft’s vaporous product announcements are nothing more than an historic tactic to freeze both buyers and competitors, although this works less well as Apple rises. The reason the “introduction” included few specs, no price points, no content, and no partners is because the company is waiting to see what Apple does so they can try to copy it, while still claiming they were first.

    In any event, as I’ve said before, microsoft died about ten years ago, but the bloated corpse is so huge, it takes a long time to rot.

  3. “Apple will announce the tablet. It is no longer a rumor.
    When WSJ write an article about something, this is no rumor.
    A guy like Mossberg would never write an article on a rumor.
    A guy like Jim Goldman of CNBC would never comment on a rumor.”

    @mac+
    I beg to differ. Until Apple says it has a tablet, it IS a rumor.

  4. My favourite part of Ballmer’s keynote was when he talked about the PC mounted on the back of the TV, but they couldn’t demo it because it “blew the tube.” Gadzooks! You’d think for something as big — and as widely covered — as CES, M$ would spend extra bucks making absoluely sure every little detail went as smoothly as possible. May Ballmer stay forever!

  5. You know…I would just about pay money for Steve to come out in the planned January event and tell everyone what a great holiday season Apple had, tell them Happy New Year and have a great day, and not announce anything new. Then let the press and rumor mills wallow in their despair for a week before calling a surprise press conference to announce their product. Maybe that would put a bit of a dampener on all the usual speculation.

  6. The mirosoft ces keynote was not that bad, IMO. But it’s just a little funny how they used the word “slate” tablets, seems like they copied a mac rumor apple tablet name, they want to be the first to name thier product slate so the stupid tech writers would think that apple the tablet from Microsoft. How desperate they are to outstage apple. Project natal, however, was actually pretty good, Microsoft must have spent alot of money to make that tech to work.

  7. CBS did a pre-show presentation of CES gadgets they expected to be the ‘hits’ this year. What I saw was indeed a ‘yawnfest’. The worst of the bunch were the desperate attempts to make tablet PCs relevant:

    1) A tablet style book reader with the reader on a left-hand screen and the equivalent of a netbook screen on the right. The thing was too big to hold for reading and was a highly TechnoTard design with two screens. WTF dope thought up using two screens when one could do it all?!

    2) The detachable Lenovo tablet with accompanying PC/Keyboard. Basically you yank the screen off the laptop and use it as a tablet all on its own. OK. So what’s the laptop keyboard/extra computer monstrosity for? Can’t make up your mind? It’s a laptop! It’s a tablet! It’s two. TWO! Two computers in one! NO THANKS! What was extra hilarious about the demonstration is that they were STRUGGLING to get the tablet/display to fit back onto the laptop keyboard. They never succeeded. Grandma will love that device fer shur. Clunkity clunk clank. Oh, and it runs Windows. Great move.

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