Steve Jobs’ plan to take back the personal computing business from Microsoft proceeding apace

Hammacher Homepage 300x250“When it comes to understanding consumers and what they will want, Apple is one of the strategically smartest companies in the world. And the recently reported deal to acquire music streaming start-up Lala is another indication that the company is planning to become the central cloud for consumers,” Erik Sherman writes for BNET.

“That raises some interesting questions about what the future of the company might be, because focusing on the cloud means realizing that business is beyond proprietary hardware and software. And the answer may be a clever marriage of open and closed, promoting Apple hardware and eventually making it king of the personal computer heap,” Sherman writes.

“Why Apple might want a streaming company is head-scratching, in an odd kind of way” Sherman writes. “It should be crystal clear. An important business to them is selling access to downloading songs. Streaming media is a natural counterpoint, because there will be people who want the equivalent of a radio station, with a larger variety of music than the typical collection, and streaming should also lead to additional track sales. And if you can stream audio, why not video or e-books or any kind of media?”

Sherman writes, “This would also seem to logically tie to the big server farm that Apple is building in North Carolina… [Then] last month, we saw that Apple filed a patent on a way to force people to watch ads and which could be used to let a user obtain ‘a good or service, such as the operating system, for free or at reduced cost.'”

“Time to tie it all together,” Sherman writes. “You have streaming media, enforced ad-watching, and rumors of the new cheaper device coming out. So add it all up. How about advertising-supported streamed media that also ties in to subsidized hardware? And don’t assume that the media is just music.”

Full article here.

MacDailyNews Take: Back to its rightful owner.


  1. Take Back?

    Since When?

    The largest market share Apple has had since the introduction of the original IBM PC was approximately 19.2% and that was across all Mac and Apple lines of computes back in 1990. Apple sold more computers than any other company, but that still was less than one in five personal computers!

    To my knowledge Apple has never had a commanding percentage even back in the 70s. (I would call a commanding percentage something *significantly* more than 50% market share.)

    While I definitely want and expect Apple to get well into the double digits world wide, for anyone to think they’ll get significantly more than a 20% world wide market share in the foreseeable future is just plain stupidity. It won’t happen.

  2. @future Apple tablet user:

    We’ve already got the device. It’s called a computer. You want a smaller device? We’ve got that, too. It’s called an iPhone. As far as the mythical Apple tablet is concerned, all I’ve got to say is: “Tablet schmablet!”

  3. Mobile me anybody? Apple’s first foray into cloud computing didn’t go too well. And they did that to support iPhone use in enterprise not to stake some leadership role in cloud computing.

    I suspect they are doing this to support iTunes and therefore sale of iPhones/iPods

    The server farm is to support iTunes content delivery, I’d wager

  4. Sorry, I love Apple, but if they force me to ever watch ads, or to pay monthly fees to use their products, then they lose me as a customer. it’s that simple. Apple and iTunes are superior to me largely because they just work, without having to keep inserting nickels into the slot all the time.

  5. Wow.

    Embarrassing thread. Must be the holidays…

    Dead giveaway of stupidity: “I’m a PC.” Brilliant commercials, Microsoft! Still don’t get it.

    And, of course, “Zune Tang.” Too late for therapy, I’m afraid… Very bizarre obsession- spitting in the wind.

  6. Zune Tang is quite funny. I’m a PC, however, is embarrassingly unfunny.

    Guess which one is the more accurate representative of the company they champion. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

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