MacDailyNews - Where Mac news comes first

Apple Store

5 Day Most Commented

Opinion Archive

Current Headlines

Latest Joy of Tech

  • Latest Joy of Tech!

MacNN

AppleInsider

MacMinute

Macworld UK

Yahoo! Finance AAPL

iTunes Top 10 Albums

Mac OS X Downloads

Mon, May 12, 2008 - 06:40 AM EDT  —  AAPL: 183.45 (0.00, +0%) |  NASDAQ: $data[1] ($data[4], $percent)"; //close the filehandle $fp fclose ($fp); ?>

Apple CEO Steve Jobs’ ultimate goal: ‘to take back the computer business from Microsoft’
Thursday, June 16, 2005 - 01:34 PM EDT

"'True to his prediction, Apple Chief Executive and co-founder Steve Jobs returned to work a little more than a month after his surgery for pancreatic cancer in August 2004," Cecil Johnson writes for Knight Ridder. "Jeffrey S. Young and William L. Simon, co-authors of 'iCon Steve Jobs: The Greatest Second Act in the History of Business,' describe the recuperating Jobs as exuding enthusiasm and being closed-mouthed about the ordeal, 'The reason for Steve's returning to work so quickly after surgery became clear in a few months: Apple was building a collection of new products that was designed to play off the success of the iPod, chasing after an outlandish Stevian dream: to take back the computer business from Microsoft.'"

Johnson writes, "Reflecting on Jobs' achievements, the authors point out that 11 years after being forced out of Apple, Jobs returned and rescued it from a downward spiral, led Pixar to produce a string of animated movies that captivated parents and children, and revitalized the music industry and catapulted it into a digital future. 'Yet there's one more battle he wants to win. It has nothing to do with money, fame, or glory. Like all the best fights, this one is personal. Steve Jobs is going to best Bill Gates. This fight is Shakespearean, elemental, and emotional; watching it unfold should be the most fascinating business story of this young millennium,' Young and Simon write."

Full article here.

Related MacDailyNews articles:
Michael Dell say's he'd be happy to sell Apple's Mac OS X if Steve Jobs decides to license - June 16, 2005
If Intel-based Macs can run Mac OS X and Windows, buying a Mac will be a no-brainer - June 15, 2005
Apple "Switch" ad director Errol Morris producing new Apple Computer TV ad campaign - June 14, 2005
The OS Wars heat up: Apple paves way to release Mac OS X for off-the-shelf x86 hardware - June 14, 2005
Apple Computer is the fastest growing brand in the world - June 14, 2005
Apple may be prepping for attack on Microsoft in late 2006 - June 12, 2005

  • Social Web
  • E-mail






Always -- Free ground shipping with orders over $50 at the Apple Store.

Reader Feedback: ( = registered)

Jun 16, 05 - 02:43 pm Comment from: mr angry

The sooner the better.

Jun 16, 05 - 02:54 pm Comment from: Jack Arends

And may the best OS win. cool smirk

Jun 16, 05 - 02:58 pm Comment from: PC Kid

This will never happen. Apple is a joke of a computer company. It does not have the will to win.

Bill Gates has proved he is a winner.

Steve Jobs has proved he can make you all believe that the PPC is the core and future of the Mac platform one day and the next day tell you its an Intel x86.

Next he will tell you that for your own good Apple will abandon AAC so he can sell his iPod to all of Napster's customers.

:~p

Jun 16, 05 - 03:05 pm Comment from: Mac for LIFE!

...I just can't wait...

...This is going to be a fun ride LOL

Mac always

Jun 16, 05 - 03:07 pm Comment from: DreamTheEndless

Is it time to require an account to post so that certain [B]Trolls[/B] can be banned?

Jun 16, 05 - 03:07 pm Comment from: Hey...PC Kid....

Why don't you go post somewhere else - We don't need those kind of jokes around here smile

Jun 16, 05 - 03:12 pm Comment from: freebee

PC kid needs to go back to school..."proved"... come on...

Jun 16, 05 - 03:12 pm Comment from: PC Kid

I love Windows XP. It is so stable, beautiful and free of viruses, unlike Mac OS X.

Jun 16, 05 - 03:14 pm Comment from: PC Kid

Noobody uses iTunes. I mean, it's only 82% of the market. Take that Apple! BOO-YA!

Jun 16, 05 - 03:16 pm Comment from: SuzieMacFan

I think his dream might be attainable because MS has so many problems. MS is good at stealing other people's ideas and using brutal business practices to get a near monopoly. Problem is - I don't know who they can copy to fix all the security problems in Windows.

I think MS is still king becuase most businesses use MS - and people like to use the same OS at home that they have grown used to using at work. Businesses use MS because they want cheap computers, and they like the MS office suite with Word and Access. However, most of these businesses are going to have to start thinking about security too. And Apple has Pages to compete with Word. If Apple could start making cheaper computers, maybe scaled down without iLife, etc., maybe these businesses would switch. If the business world switches - then MS is doomed.

Jun 16, 05 - 03:21 pm Comment from: me

FYI, don't waste your time on iCon

I read it last week and it was a real page turner - trying to find some interesting insight not previously known. Other than taking relentless shot after reletness shot at Jobs' character as a business person and friend, there is not a great deal of 'insider' info that someone who knows the history of the Personal Computer wouldn't know. The most interesting part of the book for me was discussing the Pixar/Disney healings which I didn't know much about and getting a foundation of Michael Eisner (former Disney CEO) whom I didn't know a thing about.

Unless you want to donate $20 to the relentless Steve bashers that are the co-authors, leave iCon on the shelves.

Jun 16, 05 - 03:25 pm Comment from: chanM

"Apple is a joke of a computer company. It does not have the will to win."

Wrong! Among many other attributes, a will to win is one of the greatest things Jobs and Apple have going for them.

Jun 16, 05 - 03:32 pm Comment from: PC Kid

That is right feebee "proved" as in established the truth of by argument or evidence...to show to be correct, valid, or genuine.

My education was more than adequate. How was yours? Was it a freebee?

:~p

Jun 16, 05 - 03:37 pm Comment from: laughing..

re: pc kid..

"Next he will tell you that for your own good Apple will abandon AAC so he can sell his iPod to all of Napster's customers."

yeah...because they are so plentiful..

no, i know you were kidding.

re: me

thank you for sharing this info...i never thought about reading it but now i know to steer clear, and not recommend it.

Jun 16, 05 - 03:38 pm Comment from: Rob

howdy there...

i've been reading the posts here since tiger's debut... the mdn widget brought me here. i am a recent mac convert... driven to the mac largely from a design standpoint. there is a gravity about apple that just sucks me in.

having confessed to my superficial initial reasons for buying an apple, let me say that the affair has grown far deeper and more substantial in nature. the machines/os just make sense. i have to laugh at how irritating that basic fact is to the windows community. i must confess i don't even remotely understand the argument from people like pc kid. what passion is there in the windows os?

when i think apple, even as a newbie, i think of three things.

1. elegant design, inside and out.
2. thoughtful. it seems like someone at apple gives a rip about how a computer is used.
3. quality. the overall experience screams attention to detail.

i can't ascribe any of those attributes to my old compaq, hp, or sony.

for what it's worth.

Jun 16, 05 - 03:39 pm Comment from: PC Apologist

“If I were running Apple, I would milk the Macintosh for all it’s worth—and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago”

Apparently he changed his mind.

Jun 16, 05 - 03:39 pm Comment from: Spock

PLease , how are you going to take back marketshare from a software company who owns 90% of the world when you are stuck in your own ppc world pushing old hardware that owns 3% ? Just market Marklar and stop the Horseplay Apple. This constant crap of pushing hardware makes me sick when its the OS thats saved their dumbass all these marketsharing loosing years.

Jun 16, 05 - 03:47 pm Comment from: PC Kid

I also just grew my first pube yesterday. Rock on!

MW: children! Hah!

Jun 16, 05 - 03:49 pm Comment from: iggyb

MDN, this is stupid. Your headline makes it look like Jobs reported that statement himself. This came out of a book that's nothing more than speculation.

I just heard somebody say that Steve-o wants to turn all Americans into vegetarians! You better report it!

Jun 16, 05 - 03:53 pm Comment from: Ashami

I love Windows XP. It is so stable, beautiful and free of viruses, unlike Mac OS X.

Today is opposite day! smile

Jun 16, 05 - 03:59 pm Comment from: justified

If anything, I think Jobs/Apple wants to change the perception that computing doesn't have to suck after all — a perception that M$ cultivated with its Frankenware.

Jun 16, 05 - 04:00 pm Comment from: botox

Hey PC kid, are you an abused victim or are you Sammy, aka Sputnik and NMFY?

Jun 16, 05 - 04:02 pm Comment from: justified

OK. That came out wrong. I'll try again.

If anything, I think Jobs/Apple wants to change the perception that computing is tricky, difficult, full of hassles and has to suck — a perception that M$ cultivated with its Frankenware.

Ghettoware. hehe.

Jun 16, 05 - 04:10 pm Comment from: PC Kid is an idiot, but his grammar is correct

Bill Gates has proved he is a winner. -- PC Kid

Usage Note: Prove has two past participles: proved and proven. Proved is the older form. Proven is a variant. The Middle English spellings of prove included preven, a form that died out in England but survived in Scotland, and the past participle proven, a form that probably rose by analogy with verbs like weave, woven and cleave, cloven. Proven was originally used in Scottish legal contexts, such as The jury ruled that the charges were not proven. In the 20th century, proven has made inroads into the territory once dominated by proved, so that now the two forms compete on equal footing as participles. However, when used as an adjective before a noun, proven is now the more common word: a proven talent.

Jun 16, 05 - 04:13 pm Comment from: PC Kid is an idiot, but his grammar is correct

BTW, here's the source that came from:

Source: The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2000 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.

[Of course, the only thing actually proven about Bill Gates is he's a convicted monopolist. Whether he is a winner or not depends on your point of view.]

Jun 16, 05 - 04:18 pm Comment from: editg5

amen, brother.

Jun 16, 05 - 04:21 pm Comment from: PC Kid is an idiot, but his grammar is NOT correct

when you compare grammar, you talk it out. Aparently the child has not learned this skill.

This has been proven to me over and over again.

Oh, I am sorry, did I say that out loud? I guess I did.

Jun 16, 05 - 04:52 pm Comment from: The Duke

Being a Mac owner is great! The rise of Apple and OSX is making all the PC fans freak out. The pressure that Apple's quality products is putting on Windows Weenies is just squeezing them out of their holes. The nonsensical crap they post here is caused by their fear of being liberated from Microsoft's leash. Windows users stay with windows the way an spose stays with his/her spose.

Clearly all the pro-PC people who post here have never spent some quality time using a Mac, becuase if they did they would know how stupid what they post here sounds.

I made the switch 3 years ago. Looking back, I don't know why I waited that long.

Jun 16, 05 - 04:56 pm Comment from: justified

(Because I have a bit of time on my hands . . . )

Also keep in mind (as I'm sure Jobs does) that Apple will do well not to piss off M$ too horribly, because Macs in the creative and business work force are often integrated into M$ server networks. The last thing we need to happen is for M$ to make it even more difficult for the Mac OS to tie in and work within those networks.

Jun 16, 05 - 05:10 pm Comment from: Chris

Basically, Micorosoft have a big problem. Microsoft really needs to scrap the legacy (compatibility) because it cannot be woven into mac osX, The problem is that nobody particularly respects MS, would they follow? I suspect the answer is no.

Jun 16, 05 - 05:25 pm Comment from: g$

Welcome to Macintosh, Rob!

Jun 16, 05 - 05:52 pm Comment from: Macaday

Rob, in case you are interested there are loads of opinions such as the ones you expressed on this site: http://www.lovemarks.com/lm/read.php?LID=207&collection=0

Jun 16, 05 - 06:03 pm Comment from: justified

"As long as PCs remain condescending, passive-aggressive and spiteful co-workers, I'll tolerate them but I won't like them."

what a great quite

me like

Jun 16, 05 - 06:53 pm Comment from: iMaki

The gloves are coming off...Visionary vs. Geek, The Thrilla of Siliconilla. I hope Gates can pull Balmer's bald monkey head out of his ass long enough to fight. It ain't gonna be pretty folks, but if Stevo says "it's on," you can believe it's on <vbg>

Jun 16, 05 - 07:22 pm Comment from: Someone who's Bored

Everyone's so serious. I think the PC kid is joking...

Jun 16, 05 - 07:36 pm Comment from: Rob

g$ and Macaday... thanks for the welcome. have a great day.

Jun 16, 05 - 07:52 pm Comment from: perfusionista

Jobs has already won this fight. His company is consistently held up as an example of excellence, while Gates' company is consistently lambasted for its shortcomings. Apple is the silk purse, Microsoft is the pig's ear.

Jun 16, 05 - 08:07 pm Comment from: justified

perfusionista,

I have to say you only got that half right. Apple is consistently upheld as an example of excellence, while Microsoft is consistently upheld as a very successful business. M$ products may be mediocre at best, but the company itself is highly regarded in a business sense.

Jun 16, 05 - 08:15 pm Comment from: Macaday

If that is the case pefusionista, then we must all anxiously wait to see if Bill Gates is REALLY a winner. Because if he is, then of course he will be able to turn the pig's ear that is Windows, into a silk purse comparable to OSX.

Methinks it will be just another steer's ear!

Jun 16, 05 - 08:18 pm Comment from: Macaday

justified: I think you'll find the operative word regarding MS as an outstanding business example is "was"... there is recognition that it is under big pressure. And you know what they say: the bigger they are the harder the fall..

Have a good day too Rob!

Jun 16, 05 - 08:59 pm Comment from: perfusionista

justified: that was exactly my point; Microsoft make a sh*tload of money selling sh*t. The battle, to Jobs, is to be the BEST in the computer business, not to be the RICHEST. There is a not-so-subtle difference. The analogy is over-used, I know, but Ferrari and Porsche don't aspire to the sales of Chevy and Ford; they're satisfied that their product is far superior...

Jun 16, 05 - 09:17 pm Comment from: MacJack

Windows diehards exhibit similar symptoms to battered spouse syndrome.

Jun 16, 05 - 09:26 pm Comment from: LordRobin

You need to understand the Windows trolls. These generally are insecure people who have a pathological fear of being wrong. They're the same types who battle to the death in flame wars over game consoles.

It has always aggravated them how much we enjoy our computers, how devoted we are to a platform. They don't feel the same way about Windows. They can NOT be wrong, so there must be something wrong with us. To reassure themselves that they are right and we're all just putzes, they come on our forum and make fun of us, like the schoolyard bully who picks on the smart nerd he knows will be more successful than him.

But now, there's a problem. See, one by one, the easy Mac myths they use everyday are falling down. "Macs are overpriced". Not anymore. "The Mac OS is irrelevant". Nope, it's pretty much unanimously agreed that Tiger is the best thing ever to hit a CPU. What they had left, what you've heard over and over, was the hardware. Apple was slow. Apple didn't use the best graphic cards. All the kickass hardware was on x86.

And guess where the Mac is headed?

So these guys are pretty shaken up. When the hardware situation is equalized, there will be no remaining reason to say "Macs suck". The only real difference will be the OS, and they'll look foolish if they try to claim that Windows is the better of the two. They're going to lose and they know it.

So the next time you see a Windows troll, feel sorry for him. He's very unhappy and trying his best to make us feel just as bad, trying desperately to "put us in our place" before the end.

Jun 16, 05 - 10:01 pm Comment from: Mac & PC Guy

Better the devil you know. I hope Apple doesn't get much more powerful than it already is.

Jun 16, 05 - 10:56 pm Comment from: Mac & PC Guy

>they're satisfied that their product is far superior...

They're products are far superior in certain regards. The attributes of an offering are targeted to market segments. You wouldn't sell a Ferrari to a African expedition group needing at off-road vehicle.

It is completely ridiculous to say a business is out to be the best. They are out to make money, otherwise they cease to exist. Being the best isn't always a profitable undertaking.

Steve is doing this out of the goodness of his heart... COMPLETE BS!!!

Jun 16, 05 - 10:59 pm Comment from: Tempus Fugit

Windows trolls seem to come in two forms:

1) The ones who, despite all evidence to the contrary, truly believe that Windows is an example of a good, secure OS. (If you wish to argue this please research how many security holes and different types of viruses have found for Windows in just the past 6 months as compared to Linux, Mac OS, BSD. I know people who refuse to install SP2 for fear that it would just add to the dozens of problems that they already have.) They are generally apologists.

and

2) Mac bashers who, despite all evidence to the contrary and without any knowlege, just wanna pee in Mac users corn flakes. These should just be dismissed.

When I read their posts I just shake my head and laugh at them. It's like reading a desparate cry for attention. Let's not forget that most of them are still kids who get their jollies by pissin' people off and running away... like going up to an adults house, ringing the doorbell and running off into the night, snickering. If, on the other hand, they are indeed adults they're pretty pathetic and need to get out of their Mum's basement, but more than likely they're children with a need to be noticed. Just ignore the trolls.

Jun 16, 05 - 11:03 pm Comment from: Mac & PC Guy

>From: LordRobin You need to understand the Windows trolls. These generally are insecure people who have a pathological fear of being wrong.

Sounds incredibly like many Mac users. How ironic!

---

>It has always aggravated them how much we enjoy our computers, how devoted we are to a platform.

There are better things to be devoted to... God, your wife, your family, your friends!

Jun 16, 05 - 11:09 pm Comment from: Tempus Fugit

Mac & PC Guy wrote:
"You wouldn't sell a Ferrari to a African expedition group needing at off-road vehicle."

No, but I'm afraid I dont follow you and I'm curious...
Why would an African expedition group be anywhere near a Ferrari dealership?? And if they know they're going on an African expedition why would they even be tempted to buy a Ferrari?

We wanna understand your point but we need a clearer analogy.

Jun 16, 05 - 11:18 pm Comment from: Sol

Apple is what it is today because it has so many supporters. Microsoft will always be one of those supporters. At their core, they are a software company and the Mac is a platform that they can make money from. If Windows is unseated by OS X Microsoft would still release Office for the Mac.

Jun 16, 05 - 11:33 pm Comment from: Mac & PC Guy

Apple is already too powerful, and they have proven that they cannot be trusted. Take iTunes for example: it runs on both Windows and Mac, which is outrageous! It should ONLY RUN ON WINDOWS, like all of the competition to iTunes does. Apple is so unfair! I hate them!!!

Reader feedback page 1 of 2 pages:  1 2 >

Always -- Free ground shipping with orders over $50 at the Apple Store.

Add Your Feedback:

Register or Login

Name:

Email: (optional)

Emoticons | Allowed HTML Tags

Remember my personal information   Notify me of follow-up comments?

Please enter the "MDN Magic Word" you see in the image below:








Current MacDailyNews Stories:

Climate Counts’ deceptive and meaningless attack on Apple
Sunday, May 11, 2008 - 09:25 AM EDT
iPhone ‘Currently Unavailable’ via U.S. Apple Store online
Saturday, May 10, 2008 - 09:17 AM EDT
Continuous reboots plague Windows XP SP3 sufferers
Saturday, May 10, 2008 - 09:03 AM EDT
O2: Apple iPhone no longer available in UK
Saturday, May 10, 2008 - 08:49 AM EDT
AT&T’s Wi-Fi for Apple iPhone coming sooner or later
Friday, May 09, 2008 - 04:57 PM EDT
.Mac is Apple’s next big thing; will become as important to Apple as Outlook is to Microsoft
Friday, May 09, 2008 - 03:21 PM EDT
Should Apple release a game console?
Friday, May 09, 2008 - 03:03 PM EDT
Zune a joke that gets funnier as time goes by (unless you’re Microsoft)
Friday, May 09, 2008 - 02:43 PM EDT
‘Back to My Mac’ catches Apple MacBook thieves
Friday, May 09, 2008 - 12:36 PM EDT
Apple slammed over failure to help solve ‘climate crisis’
Friday, May 09, 2008 - 12:14 PM EDT
RUMOR: Apple preps major revamp of .Mac to coincide with iPhone 2.0 launch
Friday, May 09, 2008 - 10:19 AM EDT
RIM’s BlackBerry 9000 Apple iPhone-lookalike: It’s no iPhone
Friday, May 09, 2008 - 09:31 AM EDT
Apple offers $45 store credit to Canucks who own older iPods
Friday, May 09, 2008 - 09:16 AM EDT
AT&T abruptly pulls free Wi-Fi for Apple iPhone info from site
Friday, May 09, 2008 - 08:50 AM EDT
Apple to refund customers to resolve replacement power adapter lawsuits
Thursday, May 08, 2008 - 06:22 PM EDT
Hands-on with ‘Mac Cloner’ Psystar’s Open Computer running Mac OS X Leopard 10.5.2
Thursday, May 08, 2008 - 04:56 PM EDT
Spring Medical Systems and MacPractice partner to provide solution for Mac-based medical practices
Thursday, May 08, 2008 - 04:18 PM EDT
NY Times’ Pogue reviews Apple’s Time Capsule: Takes network hard drive into a higher realm
Thursday, May 08, 2008 - 03:59 PM EDT
Will your iPhone destroy the Internet?
Thursday, May 08, 2008 - 02:09 PM EDT
Orb streams live TV and more to Apple iPhone and iPod touch
Thursday, May 08, 2008 - 01:30 PM EDT