Apple’s new Verizon-swatting iPhone ads (with video and schedule)

“Apple is launching two new iPhone ads on TV tonight. The ads are intended to tout the iPhone’s ability to hold a simultaneous voice and data connection at the same time, something you notably can’t do [on Verizon’s network],” Arik Hesseldahl reports for BusinessWeek. “Here we see Apple doing its part as both a good AT&T partner, and touting a great feature of the iPhone all at once.”

Hesseldahl reports, “The ads will appear tonight during ‘House’ on Fox, ‘Dancing With The Stars’ on ABC, ‘How I Met Your Mother’ on CBS and several others including ‘The Daily Show’ on Comedy Central and several of the late-night talk shows.”

Apple iPhone ad: “Did You See My Email?”

Direct link via YouTube here.

Apple iPhone ad: “What Time’s The Movie?”

Direct link via YouTube here.

Full article here.


  1. iPhone is the best phone all around no doubt but if you can’t get on the network or even stay on the network than no, AT&T;can’t do that. AT&T;needs to upgrade its network. What good is all of these great abilities if AT&T;can’t service them up?

  2. It is EVER thus: Start an advertising war mentioning your competitor by name, and watch out for the return volley. It will be ugly, withering, and economically devastating.

    FYI: None of my smartphone-Verizon friends can or could defend not being able to call and data surf at the same time. And because they all live in well-served, metropolitan 3G areas (not in the hinterlands of Utah), they could offer no defense for the inapplicable Verizon ads.

    Sure ATT ain’t perfect, but anyone who thinks Verizon IS needs to run, not walk, to his nearest psychotherapist.

  3. Let’s say your on the phone with an important client- and let’s say you drop the call, and let’s say you call him back and drop the call again. Are you pissed off at your network?

    Love the iPhone- hate AT&T;.

  4. I love this feature of the iPhone and use it a lot. Unfortunately, having that big, green bar across the top of the iPhone’s screen that says “Touch to RETURN to call” is contradictory to the voice-over, which says, “without ever having to leave the call.”

    Why would you have to return to something you never left?

    Again, I understand that the call keeps going, but I use this feature. I’m afraid that consumers who’ve never used the iPhone will be confused.

  5. To be fair to Verizon they never actually say “iPhone” anywhere. And the “Island of Misfit Toys” phone is clearly a cheap knock-off. Still, they started this ad war. I hope they’re prepared for the fallout. Hopefully they’ll NEVER get to officially carry the iPhone, even when they switch to LTE.

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