Apple’s ‘Black Friday’ deals cut Mac prices 8%, but some resellers are already beating those deals

48 Hour Apple Sale“Apple will cut prices of its low-end iMac and MacBook Pro systems by 8% for a one-day-only sale on Friday, according to reports on the Web,” Gregg Keizer reports for Computerworld.

“Apple’s Friday prices, however, would still be higher than those currently posted by some authorized online resellers,” Keizer reports. “As first noted by Boy Genius Report, Apple’s ‘Black Friday’ specials will include the entry-level iMac and MacBook Pro models, both which will be priced at $1,098, an 8.4% reduction from the usual $1,199 price tag.”

“Apple will also discount the iPod Touch by approximately 10%, sell the Apple TV for 9% under list and promote Microsoft’s Office 2008 for Mac Home and Student with a $98 deal,” Keizer reports. “Although Apple has announced it will offer online-only deals on Friday, the company has not spelled out prices.”

“But several online sellers have already dropped the prices for some Macs — in some cases, below that of the reported Apple discounts,” Keizer reports. “MacMall, for instance, currently lists both the low-end 22.5-in. iMac and the 2.26GHz 13-in. MacBook Pro for $1,094.99 after a $50 mail-in rebate. MacMall’s sale ends Tuesday just before midnight Pacific.”

Full article here.

24 Comments

  1. Just purchased a 27″ quad core iMac a few days ago. I called Apple Customer Service to confirm if there’s a price drop on Friday that I’m entitled to a price adjustment.

    I was advised that they do NOT honor their 14 day price protection policy for sale prices, including the rumored Black Friday one day sale. They stated that this guarantee only applies to permanent price reductions.

  2. that is a custom item. so you’ll have to order it online and likely have to order from Apple.

    it is the i5 that is in stores.

    also, many sales will happen with Apple due to the new rule that you can only get their One to One training thing through them (and at time of computer purchase). No more buying the computer wherever and then buying the training. many computers right now are gifts so the classes and stuff are an expected add on.

  3. @rjackb

    in other words, unless the discount is bigger than 10%, it’s better to stick with student discounts right?

    I just bought a new MBP last week and thought if it would’ve been better to wait for the sale. I completely forgot about it as I’m in Australia and didn’t expect it.

  4. @freediverx:

    Well, yeah, I wouldn’t expect to get a Black Friday discount, having bought my computer several days before Black Friday. In fact, I can’t think of a single company that gives you that luxury. Typically, it’s expected that prices will be lower on Black Friday, so people looking for sale prices will wait to shop on that day.

  5. @Jimithy

    The difference here is Apple’s price guarantee. The idea is to reassure prospective buyers that that if prices drop within a certain time period after their purchase, the company will reimburse them for the difference. Otherwise, said buyer might delay their purchase decision while they shop around for prices and/or wait for a price drop.

    This policy is not an act of kindness. It’s meant to stimulate sales.

    Making a distinction between permanent and “sale” price reductions seems like splitting hairs to me, especially considering that Apple’s lengthy policy document makes no mention of this.

    Big Apple fan here, but I think this is a shitty practice…

  6. @freediverx

    There’s a HUGE difference between a sale and a permanent price drop. If I buy a washing machine today, and it goes on sale for 25% off this Friday, they do not owe me the difference.

    That being the case, I know that most stores have Black Friday sales, so I’m going to wait a few days if I want to get the item at a discount.

    On top of all that, this whole thing is a moot point, since it looks like the only iMac going on sale is the $1199 model.

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