Here are four things that Apple believes that explain the unexplainable:
1. Everything Apple sells is an Apple product: Everything Apple offers on iTunes is viewed by Apple in the same way they view music: They’re all Apple products… There’s a great scene in the upcoming movie, “Me and Orson Welles,” in which Welles responds to a fellow actor’s complaint that ‘he is an arrogant, selfish…’ with the line: “I am Orson Welles, and every single one of you stands here as an adjunct to my vision. [If] you don’t like the way I work here, there’s the door.” That, in a nutshell, is Jobs’ view of the relationship between Apple and its developer community.
2. Apple products are disposable: Apple makes high-quality, durable gadgets… But don’t let that fool you into thinking Apple wants those products to enjoy years and years of use. Apple expects you to dump your old product and buy the new one just as soon as it comes out. And they don’t expect you to sell the old one to someone else. There’s no such thing as an old Apple product. There is only the current Apple product, and trash.
3. Nothing exists unless Apple sells it: In Steve Jobs’ world view, nothing exists outside the Appleverse. People don’t read because Apple doesn’t sell a reader. Mark my words, when Apple ships its tablet or some other device that can be used for the serious reading of books, people will read again.
4. Apple doesn’t want to be a successful business: It has no interest in… imperialist expansion. Apple is interested only in surgical strikes into this business or that product category, where they can solve design problems others have failed to solve… Apple’s choices in markets it gets into make no sense, unless you understand that they don’t want to dominate industries, or even maximize revenues. They just want to design and sell better products that will affect user experience in markets where that’s an achievable goal.
Read more in the full article here.
MacDailyNews Take: Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products. We trust as a consequence of that, people will like them, and as another consequence we’ll make some money. But we’re really clear about what our goals are… We try not to bring out another product that’s just different. “Different” and “new” is relatively easy. Doing something that’s genuinely better is very hard. – Jonathan Ive, July 2009
[Thanks to MacDailyNews Reader “Robert S.” for the heads up.]
@handsome snitty,
Your idea works on paper, but not in the real world. Besides, M$ is dying
a slow death one little nibble at a time.
It simply ain’t about money or marketshare…it’s about the satisfaction of continually kicking all the competitions butts from all angles. Fight it, and you only get kicked more. Just accept it, and be happy you still have a paltry slice of pie left.
Has anyone on this forum seen Dell’s last report? Enough said.
What everyone out there fails to realize is that Apple is a big company with the agility, flexibility, and creativity of a very small company. It’s a contradiction that defies all the conventional wisdom and that drives all the other big companies mad as they lumber around like glaciers.
Is this guy Elgan for real? Talk about your RDF.
No insult intended to Jonathan Ive, but in my life experience, when some says it isn’t about the money… it’s about the money.
If it wasn’t about the money, Apple wouldn’t charge a premium for their product. It would be absurd. No company who truly believed such a thing about themselves would.
I’m not saying Apple products are over-priced or expensive. I think they are worth the price you pay, but they are premium products and their prices reflect that.
What the hell is Elgan smoking? He seems to have confused Apple for Microsoft in three out of the four things we “need to know”.
As for number four, this might come as a shock to you, Mike, but Apple DOES want to be a successfull business. I’m not sure where you heard they have failure as a goal, but they don’t.
Something is wrong with this man.
This article is a bunch of Apple-bashing BS by yet another oh-so-clever wanna-be pundit.
What a relief! Item 2 means that I can finallygrease up from my G3 minitower that still sees daily use.
finallygrease = finally trade
” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
…interesting slip of the fingers
Elgin is a low vision Twat.
You’ll have to rip my mac from my cold dead hands.
Windows is dying… a slow prolonged death.
“Thats an easy thing to say when you’re making gobs of money. Although I’d be willing to bet that back in 1997, their goal was to make money in addition to making great products.”
which is why at the time they were doing neither.
I think this is a humorous and entertaining piece, and not meant to be taken too seriously. But #4 makes me laugh.
> Apple doesn’t want to be a successful business
They sure are doing a terrible job at NOT being a successful business!
“Apple products are disposable.” Tell that to a school district who has invested big money in PPC machines just a few years ago only to find that OS X Tiger is no longer supported. Even the evil Microsoft will support Windows XP until 2014. Bad Apple.
@carlson
don’t worry about the school districts because their PPC products are still upgradeable to 10.5.8.
Get a clue before you start bashing Apple, k cupcake?
Actually, the objective reality is that one can no longer buy 10.5.8 from Apple so there is no real upgrade path available for PPC users if they were still using Tiger, especially if they are stuck with computer labs full of old G3 iMacs as many school districts are given budgetary constraints.
Why don’t YOU check out the facts before you get all snarky about it, G4Dualie.
I stand corrected. Leopard is available from Apple to PPC users, not through the Apple Store, but over the phone for $129.
It would still be better if Apple continued supporting Tiger for their older hardware… like Microsoft still does with Windows XP, Tiger’s equivalent on that platform.
Oh, G4Dualie, we could still be civil to each other. Unless you were raised by a pack of wild dogs or something. Cheers…