“Telus Corp., Canada’s second largest telecom carrier, has officially announced the launch date and pricing of Apple’s iPhone (3G and 3GS). The company will commence selling the highly popular device on Nov 5, 2009. Moreover, Telus will also unveil its new HSPA (high speed packet access) based 3G wireless networks on the same day to support the iPhone launch,” Zacks Equity Research reports via Yahoo Finance.
“Telus will sell iPhone 3G (8GB) for $99.99 [CDN] with a 3-year contract and for $599.99 without any contract. The company has priced iPhone 3GS (16 GB) at $199.99 with a 3-year contract and $699.99 without contract. The 32 GB version of iPhone 3GS will be sold for $299.99 (with contract) and $799.99 (without contract),” Zacks reports.
“To upgrade its CDMA network to high-speed HSPA, Telus has collaborated with its peer Bell Canada, subsidiary of incumbent Canadian telecom carrier BCE Inc. The upcoming 3G HSPA network will deliver peak downlink speeds of up to 21 megabits per second (Mbps), addressing 93% of the Canadian population,” Zacks reports. “Bell Canada, which will also market the iPhone in Canada, is yet to announce a specific launch date.”
Zacks reports, “iPhone represents a major opportunity for Telus to boost the performance of its wireless business as the company is experiencing declines in wireless ARPU (average revenue per user) and new subscriber additions. Service deactivations by customers have increased in the last quarter due to the weak economic conditions. iPhones have a greater contribution to ARPU than regular handsets, which will foster wireless revenue growth. The device will offer a substantial opportunity to Telus to boost its market share through improved customer retention.”
Full article here.