“Those Get-a-Mac spots aren’t cheap, but they deliver a lot of bang for the buck,” Philip Elmer-DeWitt reports for Fortune.
“Apple shells out a ton of money for advertising. In fiscal 2009 it spent $501 million, according to the 10-K form filed Tuesday,” Elmer-DeWitt reports. “That’s up from $486 million in 2008 and $467 million in 2007.”
“But half a billion doesn’t seem like so much when it’s compared with the $1.4 billion Microsoft spent in fiscal 2009, or the $811 million Dell spent on ads I can’t remember ever seeing,” Elmer-DeWitt reports.
Elmer-DeWitt reports, “In fact, as a percentage of revenue, Apple has actually been decreasing its ad spending every year for the past eight, from nearly 5% in 2001 to 1.37% today. That’s about half the 3.6% Research in Motion’s spends advertising BlackBerries ($336 million).”
Read more in the full article, including ideas about why Apple’s ad spend is so effective, here.
[Thanks to MacDailyNews Reader “Dale E.” for the heads up.]