“Why does the U.S. carrier known for the best network have the worst smartphones?” Priya Ganapati asks for Wired. “Verizon gets plaudits for its coverage and call quality, but consistently loses out to AT&T, T-Mobile and even Sprint when it comes to getting the newest high-end handsets.”
MacDailyNews Take: Even Sprint, as in: The poor little idiot carrier.
Ganapati writes, “‘They lack the star products that their competitors have,’ says Avi Greengart, research director, consumer devices for Current Analysis. ‘They recognize they don’t have compelling devices right now but feel they can make up for it with network quality.’ …The company has the popular but critically panned BlackBerry Storm and the rather staid and Wi-Fi-less BlackBerry Tour. The carrier known for the best network now has the least attractive line up of smart phones. Verizon’s extremely conservative approach to new handsets, the company’s long and rigorous testing procedures and its emphasis on the network rather than the phone has created a portfolio that’s a complete buzz kill, say experts,” Ganapati writes.
MacDailyNews Take: Long and rigorous testing? Puleeze. The real problem with Verizon, and to a lesser extent all the rest of the U.S. carriers, is that of a dumb pipe thinking it’s smart. Verizon wouldn’t give up enough of their shackles and handcuffs; they love to nickel and dime their customers by crippling devices and forcing people to their own crapola media and other “solutions.” That’s why BlackBerry’s Storm, among it’s other problems, doesn’t have WiFi. That’s why Verizon doesn’t have a good phone. Early on in iPhone’s development, Steve Jobs probably talked to Verizon for about 30 seconds before concluding they simply were not capable of letting go enough to carry his revolution. They probably demanded upfront that WiFi be removed and music and video sales go through whatever POS “service(s)” they offer. By the way, of course Verizon’s network gets the best marks (on a scale of that tops out at mediocre-at-best) in large part because they have no devices that use any real amounts of data, so there’s no real load on their network. Put 10+ million data-hungry Apple iPhones on Verizon and watch their mediocre quality scores plummet.
Ganapati continues, “‘Verizon doesn’t have too many options,’ says Michael Mace, a former executive with Palm and Apple who runs a strategy and marketing consulting firm called Rubicon Consulting. ‘They can’t get the iPhone right now and they can’t take Nokia devices and start promoting them. All they can do all they can do is push the BlackBerry as hard as they can and hope for a new Motorola phone.'”
“Verizon didn’t deliberately choose to be the boring-but-predictable, safe but unexciting choice. In some ways, it simply got overtaken by the technology,” Ganapati writes. “Over the last two years, with the launch of the Apple iPhone, the smartphone business changed rapidly. There are conflicting reports on whether Apple ever offered the iPhone to Verizon; Verizon reportedly turned it down. But with AT&T as the official partner for Apple, the smartphone business took off in a new direction. With its extremely responsive touch screen, sleek, elegant interface, full PC-like browsing experience, the iPhone set a new standard. Customers flocked to AT&T, flooding (and sometimes overloading) its network. Along the way, they left a trail of broken contracts with other carriers. In 2007, when Apple launched the iPhone, 25 percent of iPhone buyers had switched to AT&T from another carrier, according to an estimate from American Technology Research.”
Read more in the full article here.