Apple’s acquisitions: real vs. imagined

“Two lists crossed my desk that say volumes about the silly rumor that swept through the blogosphere Tuesday like a Mexican flu: that Apple is in ‘serious negotiations’ to buy Twitter,” Philip Elmer-DeWitt reports for Fortune.

“The first, courtesy of Technologizer’s Harry McCracken, recaps a dozen other companies Apple was supposedly about to buy. The second, straight from Wikipedia, is the list of recent Apple acquisitions that actually occurred,” Elmer-DeWitt reports.

“The first list is made up entirely of high-profile companies with huge price tags whose acquisition by Apple — with a cash reserve of nearly $29 billion — would make for juicy copy. As Good Morning Silicon Valley’s headline puts it: ‘Apple’s cash burning a hole in rumor mill’s pocket,'” Elmer-DeWitt reports.

“But judging from the second list, those are precisely the kind of purchases Apple is least likely to make. ‘Apple’s business philosophy,’ as the Wikipedia entry succinctly puts it, ‘is to acquire small companies that can be easily integrated into existing company projects,'” Elmer-DeWitt reports.

Full article here.

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