“When Papa John’s International executive Jim McDonnell expressed disappointment with business results the pizza chain had gotten from its iPhone application at the OMMA Mobile conference this week, his seemed a rare voice of dissent,” Mark Walsh reports for MediaPost.
“Apple, after all, just celebrated the 1 billionth download from its App Store, and the apps themselves — now more than 35,000 in total — are usually the subject of gushing enthusiasm. McDonnell, marketing manager, emerging channels, for Papa John’s, explained during an OMMA panel Wednesday that the company’s iPhone app had not performed as well as mobile display advertising in driving business to its outlets,” Walsh reports.
“But it turns out that when he referred to Papa John’s “iPhone app,” he actually meant its iPhone-enabled mobile site (mobile.papajohns.com), which includes a store locator and a shortcut to the main ordering menu. Papa John’s doesn’t offer an app through the App Store,” Walsh reports. “The limitations of the site could be one reason why they have not seen better results from the iPhone.”
Full article here.
