“Microsoft finally crossed the line,” David Zeiler blogs for The Baltimore Sun.
“It’s most recent TV ad, “Lauren,” showing a perky young woman shopping for a laptop with a 17-inch screen that costs under $1,000, mentions the Mac by name,” Zeiler reports. “One of the generally [accepted] principals [sic] of advertising is to avoid mentioning a competitor by name. This is especially true for market leaders.”
Direct link to video via YouTube here.
MacDailyNews Note: Steve Jobs’ wife’s name is Laurene. Coincidence? Somehow, we doubt it. Rather, it’s a clue as to just how nasty and tasteless Microsoft can be and how personally they take Apple’s “Get a Mac” ads. Unlike Microsoft, Apple would never stoop the subtly attacking Gates’ and/or Ballmer’s wives. But, we already know that Microsoft has no ethics, taste, morals or class.
Zeiler continues, “That Microsoft feels compelled to send Lauren into ‘The Mac Store’ (as she misidentifies it) in an attempt to convince viewers that Macs cost too much for regular people, tells me the company can hear Apple’s footsteps.”
“Numerous Mac Web sites have deconstructed the ad over the past several days, noting among other things that the $699 Hewlett-Packard laptop Lauren obtains at a Best Buy is a lousy PC. Moreover, the ad ignores why increasing numbers of Windows users have switched away from cheap PCs to Macs, such as the iLife software suite, superior build quality and overall ease of use,” Zeiler writes. “The ‘Lauren’ ad is but the latest sign that Microsoft doesn’t like what it sees in the marketplace”
“Hey, if I ran Microsoft, I’d be worried, too,” Zeiler writes. “Expect Redmond’s public assault on Apple not only to continue, but to get nastier.”
Full article here.
MacDailyNews Take: Steve Jobs, before he returned to Apple, said it best:
Direct link to video via YouTube here.
