Dell launches overdone, overpriced, overweight, OS-limited Apple MacBook-wannabe ‘Adamo’ laptop

By SteveJack

Dell has launched their “Adamo” laptop which starts at US$2,000. It’ll flop.

For 2 grand, you, too, can have an OS-limited laptop saddled with Microsoft’s latest bloated upside-down and backwards fake Mac operating system: Windows Vista Home Premium (ooh, “preeemium“). Smirk.

Complete with overwrought, overdone, over-baked industrial “design,” this overweight (4 pounds), underpowered (1.2GHz Intel Core 2 Duo) sticker-festooned P.O.C. is supposed to take on Apple’s MacBook Air.

Puleeze.

About all that Dell’s Adamo lapflop accomplishes, besides redefining the word “fugly,” is to remind the world how truly talented Jonathan Ive really is.

Dell is obviously a very confused company. They also don’t seem to understand what the rest of the thinking world knows implicitly: Windows sucks. Dell has decided to go after the high-end with a decidedly low-end OS and an industrial design aesthetic that just doesn’t measure up – in an economy that will not permit Dell to do so. Those with taste, brains, and money buy Macs, not Dells. Apple owns the high-end for a reason: they have the best industrial design and the best software. Dell can’t compete in either category.

All of Apple’s Macs, of course, run Mac OS X Leopard and can also run Windows Vista… and XP… and Windows 7 beta — and anything else you want to throw at it. Dell simply cannot compete with Apple.

Dell would have done far better for themselves had they focused on figuring out how to make a cheap, tough, 13-inch screened laptop with a decent margin (for a change) backed with a marketing campaign aimed at cash-strapped consumers. Pump the things into the Wal-Marts and continue to prey upon the ignorant as usual.

Dell can over-design, over-think, and over-decorate all the aluminum slabs in the world, but they still have to stick Windows inside. Who does Dell think they’re going to fool, anyway? Mac users who want heavier, less attractive laptops with a derivative failure of an OS? Who’s running Dell’s marketing strategy, Rob Enderle?

Meanwhile, Apple’s lighter, less-expensive, and faster MacBook Air offers the state-of-the-art in not only refined hardware design, but also in the operating system and software categories .

Alas, the one thing that Apple’s MacBook Air will not offer are stickers stuck all over its elegant, cleanly-designed case.

Sorry, NASCAR fans.

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