“Apple appears to be getting serious about Apple TV,” Tom Krazit reports for CNET. “The company’s link between the computer and the big-screen television has long been considered a ‘hobby’ in the eyes of Apple chief executive Steve Jobs, at least when viewed against major projects like the Mac, the iPod and the iPhone. But signs have been growing that Apple is thinking about making a more significant investment in Apple TV.”
“The most recent tip was a survey that Apple conducted online on Tuesday [in which] Apple asked Apple TV owners a number of questions about the sources of video they are watching on the device, as well as asking owners to describe the one thing they would change about the device,” Krazit reports.
Sales of Apple TV have “picked up in the year since Apple decided to open up the device to movie rentals through the iTunes Store, instead of requiring owners to purchase movies,” Krazit reports. “During Apple’s last earnings conference call, chief operating officer Tim Cook noted that Apple TV sales in the company’s first fiscal quarter were three times greater than the same quarter a year ago.”
“Once Apple gets the next big steps out of the way — the launch of Mac OS X Snow Leopard and a probable mid-year iPhone launch — tweaking the Apple TV might be a good strategy heading into the holiday season,” Krazit reports.
Full article here.
