Apple’s future is in touch

Sam Diaz blogs for ZDNet, “A guest post on ZDNet yesterday posed the question: Has Apple gotten lazy?”

“Instead of calling Apple lazy, I would counter that the company is in a transitional mode. No, that’s not suggesting transitional in the sense that an ailing Jobs will be passing the reins anytime soon. Instead, it’s transitional in the sense that the focus seems to be shifting away from the hardware side and honing back in on the software, err, applications business. Aside from a handful of product categories, the fun techie stuff is less touchy-feely than it used to be. The cool things no longer come in the form of breakthrough gadgets. They come in the form of apps for the iPhone, links between iPhoto and Facebook, virtual piano lessons from within Garage Band,” Diaz writes.

“In terms of a breakthrough gadget, the next big thing is already out there – and has been for more than a year. The iPod Touch (horrible name for it) is the real breakthrough device here, not the iPhone. When it was announced back in September 2007, the Touch got buried by news of a $200 price drop to the iPhone and announcements of an new iPod Nano look, an iPod classic upgrade and a WiFi iTunes music store for the iPhone (and Touch)… After all, its the non-phone parts of the iPhone – the Touch – that’s seen noteworthy success,” Diaz writes.

Full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

35 Comments

  1. My wife loves her touch. She uses it all the time. I wish she would touch me more though. Oh well, that’s what happens when you get married. The majority of wives stop putting out. But the iPod Touch is an incredible device.

  2. “iPod Touch is a pretty good name! Tne next name will be iMac Touch!”

    I don’t think it will. The reason is that a touch-screen computer is almost useless, unless it’s in a retail space or a trade show. After seeing the HP touchsmart, I relized that it would be EXTREMELY tiring to use the touch-screen, and after the novelty wore off, it would be mouse & keyboard. In fact, sitting at my desk, I can’t easily touch the screen.

    I can see a keyboard-sized touchpad though. Like the iPhone, the interface changes. Need to type? It shows a keyboard. Need to use FCP? It looks like a video controler with jog/shuttle, etc. Need to work on music? It looks like a mixing board, etc., etc.

  3. @ Macfabulous
    “IWANTTOBEABLETOEDITMYPOSTS!!!!!! “

    You CAN! It’s really simple, just read the text you entered on the screen and change any grammatical and/or spelling errors BEFORE you click on the “Submit” button. I works every time!

    ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  4. I’m not sure that I want the trackpad on the keyboard. That works for laptop use, but I think that it would be very useful to have a multi-touch mousepad kind of device. Like one of those pen-based tablets. I can’t think of a good name for it, though. I’ll leave that up to Steve and crew. They should definitely stay away from names like Maxi-Pad, though!

  5. Greatest Computer (Or-Device) for that matter I have ever owned! It is a Mac to me and to equate it with an (Ipod?!-This device is a, MAJOR POCKET COMPUTER) So looking forward to Gen.3! Hope we see: GPS, Camera & Webcam, Bluetooth, and when docked: VGA support!!! Apple: This is FOR-SURE, your FINEST product and a Superb Labor-Of-Love! HANDS DOWN!

  6. I think if a touch screen is going to be useful on a full size monitor, the monitor would have to place more like you would place a book when you’re reading. it’d have to be right there on your desk, propped up a bit in the back. That way it’s close enough to you so that you don’t get “gorilla” arms, it’ll still simulate the keyboard feel of typing, and it’ have the same kind of “there you see it there you don’t keyboard” that the iPhone has. Didn’t Steve say that one issue with existing phones is the plastic keyboards that are static?

    Think of a 17 inch screen (placed horizontal), slightly tilted up at the back, with a keyboard input that mimics the iPhone. And of course it’d be glossy unless you pay an extra $50 ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  7. Quad Core:

    You’re thinking about it the wrong way (and HP’s lack of vision made it easy to do it).

    From the moment homo sapiens stood up, we have been working directly with the objects of our work. Grinding, pounding, cutting, drilling, writing, drawing, leafing (through a book), etc. Then, some fourty years ago, a completely new and weird concept was invented. Our work appeared on a vertical screen, about a metre away, and in order to do any work on it, we had to interact with a mechanical device seemingly completely detached from it. We press on some buttons on this device, a seemingly unrelated change appears on the screen half a metre away. We learned how it works and generations of people have grown up learning rather quickly how to interact using a keyboard and a pointing device.

    However, touching our work remains the most intuitive way to interact with it. I will not be surprised if within next five years or so, Apple no longer sold computers that are controlled by a physical keyboard or a physical mouse (or other separate pointing device, such as trackpad). I am almost certain that Apple will lead the way in making computing interface intuitive again. It will be a flat, horisontal (or slightly inclined) touch-screen. Just as we had worked with ordinary paper documents on our desk (writing, flipping pages, cutting, pasting, resizing, etc), we’ll work on this touch-screen computer. Interface will be intuitive, easy to use, most likely with some form of handwriting recognition, for those who don’t care for (virtual) keyboard and just need to jot down a word or two. For light to moderate typing, a virtual keyboard will be available at the bottom end of the screen (where you would normally have a physical keyboard), and for heavy typing, you could get a cheap USB (or bluetooth) physical keyboard.

    I have no doubt that in 5 years, no Mac will need a keyboard or a mouse.

  8. they’re right, imagine this, an ipd touch and iphone in the future with more storage and the same ui (just more advanced from updates) and when you wirelessly connect to display / keyboard and mouse (via bluetooth and hdmi) the ui reverts to the traditional mac ui, both ui’s have access to the same apps (coming in both ui forms) and the same documents.

  9. I don’t think Apple’s necessarily moving one way or another between hardware and software. I think it is evolving the user experience as it always has. Sometimes this is through software, sometimes through hardware. In trying to categorize Apple I think we sell it short…

  10. so… if apple can’t deliver a world changing device every season or every year, they are lazy?

    cancel all vacations at apple. no more sleeping either. the customers want the world changing devices now! and for cheap.

  11. I think a “killer” upgrade to the iPod touch would be to add speakers. Really, that’s the only thing keeping the iTouch from being a full-featured game machine. Who wants to have to fetch headphones when you’re in the mood to play a game?

    ——RM

  12. “The Touch” and the iPhone are the same; except one makes calls on ATT. The thing is, most people have a cell phone so why not buy the combined item?

    I think Predrag is right. Notebooks will become tablets with wireless keyboards for heavy typing. The separate keyboard will also have a trackpad.

    We will see what happens. God willing.

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