“You know that age-old dilemma, ‘Where should we eat tonight?'” the voiceover in Apple’s new iPhone ad “Dilemma” begins.
The ad then goes on to show how the Urbanspoon app from Apple’s App Store works. “That’s the iPhone, solving life’s dilemmas one app at a time.”
See the ad in higher quality via Apple.com here.
[Thanks to MacDailyNews Reader “Chuckles the Microsoft CEO” for the heads up.]
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I love Urbanspoon! great app, especially when traveling
This app doesn’t work where I live.
Does it work on the iPod touch?
Go to http://www.engadget.com and vote for you favorite OS (scroll down).
The app I’m working on for the iPhone is Domesticspoon. Designed for these troubling economic times, it displays with a shake all the choices you have in your cupboard: beans, lentils, ramen noodles, macaroni and cheese…
Great ad, really shows that the apps makes the iPhone quite unique.
I would love Urbanspoon if I lived in a city bigger than 4000.
Is “dilemma” the new word for “issue” which was was the new word for “problem?”
I hate political correctness.
…but when are they going to feature the Flashlight app?
This is unequal representation!
It’s not political correctness. It’s pure pompousness and politician speak: Never use a one-syllable word when three will do.
It exploded in the ’20s with Madison Avenue (never, ever say “buy”, say “try”, then crept into the population. Power outage instead of power failure (Never, ever say failure.) As you pointed out, dilemma for issue (never, ever say problem).
And obfuscate, obfuscate, obfuscate.
Which way to the egress?
Mark S.
None of those are “new” words.
Urban Spoon looks like part of its appeal comes from the viral aspect of it, where people vote on restaurants, so the more people that use it, the better it becomes.
Looks like a neat app, I’ll have to check it out.
Just do it
Wow, so now anything that isn’t is monosyllabic is “pure pompousness and politician speak”?
How are any of the words in question even remotely fancy or obscure unless you were educated in Hicksville, TX or something?
dilemma |diˈlemə|
noun
1 a situation in which a difficult choice has to be made between two or more alternatives
issue |ˈi sh oō|
noun
1 an important topic or problem for debate or discussion : the issue of global warming | money is not an issue.
problem |ˈpräbləm|
noun
1 a matter or situation regarded as unwelcome or harmful and needing to be dealt with and overcome : mental health problems
Do you see how there is a difference between these terms and what they imply, or do you insist on conflating terms and then have the gall to complain that there are two many words used for the same thing? Issue, problem, and dilemma all have distinct (although, granted, similar in some respects) meanings, and have nothing to do with “political correctness” (by the way, about 90% of all instances of what people claim is political correctness is just BS made up because people like to complain).
Apple used exactly the right word for the situation: a dilemma, as noted above, is “a situation in which a difficult choice has to be made between two or more alternatives”, which is exactly what happens in the video; the app helps make that choice.
@ @Mark S,
I hate political correctness, but I agree with your assessment here, this was not an issue of political correctness, and dilemma is a perfectly appropriate word.
@ @Mark S–
“…Never use a one-syllable word when three will do.”
Can you name a one-syllable word for dillema?
“…It exploded in the ’20s with Madison Avenue (never, ever say “buy”, say “try”, then crept into the population. Power outage instead of power failure (Never, ever say failure.) As you pointed out, dilemma for issue (never, ever say problem)…
Buy v.s. Try–Both are one-syllable words.
Outage v.s. failure–Both are two-syllable words.
It’s not that I disagree with you… It’s just that you need a better argument.
Which way to the egress?”</i>
I noticed at the end of the commercial that they actually called the restaurant. I’m wondering how many times they had to call back due to dropped calls. The AT&T;really needs to get this solved because it’s hurting sales. I have at least 3 friends who all have the same problem with dropped calls. Many more friends who would have bought already, except they hear and see our frustration.
@ @@Mark S
While your analysis of the distinction between ‘issue’, ‘problem’ and ‘dilemma’ is correct, your parochial dismissal of those who don’t share your view as “educated in Hicksville, TX” is more intellectually damning than their failure to grasp the semantic subtleties involved. Do you think that your dismissive and presumptuous stereotyping might explain the alienation and antipathy for a Latinate form of expression those you criticize demonstrate? If not then you are every bit as insular as you imagine those who don’t share your preferred mode of expression to be.
– TheConfuzed1 – “Can you name a one-syllable word for dillema?”
How about …. Fix, Bind, Plight.
– Bob – “Do you think that your dismissive and presumptuous stereotyping might explain the alienation and antipathy for a Latinate form of expression those you criticize demonstrate? If not then you are every bit as insular as you imagine those who don’t share your preferred mode of expression to be.”
Bob … I am occasionally consider my posts as being too pleonastic, however, the above is a little ripper.
“Dilemma” – Dilemma should be reserved for reference to a predicament in which a difficult choice must be made between undesirable alternatives.
However, In modern language the simple utterance of “dilemma” now conveys a sense that a “choice” has to be made, of which the results are neither good nor bad.