iPhone shipments surge 516%; Apple overtakes RIM to become the world’s 6th largest handset vendor

According to the latest research from Strategy Analytics, global mobile handset shipments grew a disappointing 5% year-over-year, to reach 303 million units in Q3 2008. A marked slowdown in sales to emerging markets caused the industry’s weakest growth rate since 2002.

Bonny Joy, Analyst at Strategy Analytics said in a statement, “Global handset shipments rose 5 percent annually, to 303 million units during Q3 2008. This was the industry’s weakest growth rate since Q4 2002. After a buoyant first half of the year, demand has slowed suddenly in emerging markets due to weaker consumer sentiment and concerns about the economic outlook.”

Neil Mawston, Director at Strategy Analytics, added in the press release, “Four of the top 6 handset vendors registered global annual growth rates of 5 percent or less in Q3 2008. Nokia, Samsung and LG all reported sluggish sales in major developing regions such as China, India, Russia and South America. As expected, developed markets remained flat, but emerging markets slowed unexpectedly and this dragged down the overall growth rate.”

Other findings from Strategy Analytics’ Q3 2008 Global Handset Market Share Update report include:
• Apple’s global handset shipments surged an impressive 516 percent annually, to reach 6.9 million units in Q3 2008. Apple overtook RIM to become the world’s sixth largest vendor
• Motorola shipped a lower-than-expected 25.4 million handsets in Q3 2008. Sony Ericsson overtook Motorola to become the world’s third largest handset vendor for the first time since Sony Ericsson was formed in 2001.

Global Mobile Handset Shipments and Marketshare – Top 6 Vendors:

Source: Strategy Analytics

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

“Measured by revenues, Apple has become the world’s third-largest mobile phone supplier. I know this sounds crazy, but it’s true — as measured in revenues, not units, Apple has become the third largest mobile phone supplier. Let’s look at the ranking — Nokia is clearly number one at 12.7 billion; Samsung number two at 5.9 billion; Apple is number three at 4.6 billion; Sony Ericsson, number four at 4.2; LG, number five at 3.4 billion; Motorola, number six at 3.2; and RIM number seven at 2.1. Pretty amazing.” – Apple CEO Steve Jobs, October 21, 2008

Now, for grins, let’s hear what Gary Krakow of TheStreet.com said on June 04, 2008:


  1. Apple’s market share in the countries that it is now shipping in is much higher than the 2.3 “global” percentage. The “global” market share will grow as the iPhone ships in more countries.

    I would love to know that number.

  2. …but didn’t Steve Jobs say that he would be thrilled to have a one percent worldwide market share?

    Two percent in little more than a year (and less than a year of worldwide sales) sounds pretty impressive, especially given that the larger handset manufacturers market an array of phones, mostly simple mobile devices.

  3. Well I had a Google G1 phone in my hands yesterday. My impressions are, what an ugly cheap looking hand set. The UI is also very unattractive. Functionally, it does have some cool features, but it’s no iPhone.

  4. LOL LOL LOL.. I just saw the video….. This guy is really stupid or he is receiving a lot of money from microsoft. I don’t know you guys, but to look that stupid on internet, I wouldn’t do it for no less than a million.

  5. Apple should definitively hire this guy… a little bit of entertainment could be good to unstress apple’s engineers..

    This guy is so stupid, because even if no body could predict the huge success of the iPhone, every body know how useless are Windows Mobile and Rim products. People no longer uses windows mobile devices, You don’t see as many pocket PC as you did 5 years ago. Windows mobile on Cell phones are only used to make calls, they don’t use their Media features or Web features.

    RIM is only used for the corporate email, and a very limited one because only recent Black berries support attachment.

    Well, is so sad to se that many ignorance.

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