“Steve Jobs is leaving Apple. Not tomorrow, but probably very soon. That’s why he started to say good bye [on Tuesday], doing something more important than just presenting new MacBooks, MacBook Pros, and an updated MacBook Air. [Tuesday’s] event was a play in which he clearly told everyone that the company is more than himself. Since the very first minute, when he immediately sat down to let Tim Cook talk, he was saying: ‘Hey, look, Apple is more than Steve. These are The Guys, the Goodfellas, the A-Team. They share the same vision I have. And they are going to push the company forward when I change my office chair for a hammock and caipirinhas on my private beach in Hawaii,'” Jesus Diaz writes for Gizmodo.
“In the past, Steve Jobs was always the Star of the Show… [On Tuesday] it was the confirmation that those days may be over forever,” Diaz writes.
“Instead of kicking off with a market analysis to prepare the ground, this time it was Tim Cook who took the stage wearing Steve’s color scheme: Blue jeans and black top. Psychologically, this puts them at the same level, easing the future potential power transition. Seems stupid, but you can bet it wasn’t coincidental, even while Cook has zero appeal when compared to the rockstar CEO. Then came “Jony” Ive to talk about the design and aluminum laser making, and it wasn’t until minute 18 that Steve took over to present the actual toys. 27 minutes later, for a man that has taken on two-hour presentations without even blinking [it was all over except for the video and the short Q&A],” Diaz writes.
“I’m sure we still have a lot more shows like this, and that Steve Jobs will always stay at Apple like Bill Gates will always stay at Microsoft, even after his retirement. But the play we saw today was the prologue of the new Apple Without Steve but With Steve Era, Jobs signaling that he’s not alone at the helm, and that if he moves on, nobody should panic. Not explicitly, but the message was there in big neon letters for everyone to see,” Diaz writes.
Much more speculation in the full article here.
Specious or not? Maybe Jobs was just holding an audition? Regardless, it’s probably not a bad idea for Jobs to continue to let others present at events (he’s done it in the past) and let the world slowly grasp that Apple can survive – and thrive – if and when Steve Jobs decides to hand over the reins.