“Apple made a few jabs at Microsoft during Tuesday’s notebook event, but if I were a Windows executive today, I’d probably be breathing a sigh of relief,” Ina Fried reports for CNET.
“Although Apple did revamp its entire Mac product line on Tuesday, it didn’t hit the $800 price point that the rumor mills had projected,” Fried reports. “The new laptops seem nice enough, and they might be enough to keep Apple on a roll, but Apple didn’t take the Mac into any new segments of the market.”
Fried reports, “Clearly fearing that Apple was on the brink of such a price move, Microsoft launched a pre-emptive attack on Monday, with Vice President Brad Brooks going into great detail about an ‘Apple tax’ ahead of what even he thought would be the introduction of significantly cheaper Macs.”
“But in the end, Apple’s attack was limited to those words and the company’s usual arsenal of elegant but pricey machines,” Fried reports. “Apple has made some significant advances, to be sure, but it looks as if this year’s Mac-vs.-PC battle will remain at the high end of the market rather than dropping down to the mainstream.”
Fried reports, “Apple’s market share is significant and growing. Although its share of the global market is only a few percentage points, its share of the dollars spent on PCs, particularly in the United States, is far more significant.”
Full article here.
MacDailyNews Take: Quick, someone ask Mikey Dell how amassing “market share” is working out for him. In the last quarter, Dell had to generate 2.2 times the revenue just to make 58% of Apple’s profit. Not good.
Why kill yourself trying to educate clueless Wal-Mart shoppers in order to make a few pennies per unit when you can make advanced, elegant machines that informed customers highly value?