Apple, iPhone among UK’s 2008 top 20 coolest brands

iPhone and Apple grabbed second and thrid place respectively as Aston Martin retained its title as the UK’s coolest brand for the third year running in the 2008 CoolBrands list (

“YouTube, Google and Nintendo came fifth, sixth and seventh, respectively. Playstation, Sony and Facebook also made the top 20,” MarketingWeek reports.

“Well-established luxury brands also score highly. Upmarket audio and video equipment manufacturer Bang & Olufsen made it to fourth place, watchmaker Rolex was ninth and champagne house Dom Perignon was 11th,” MarketingWeek reports. “The annual CoolBrands poll reflects the opinions of industry experts and more than 2,500 members of the public.”

CoolBrands’ Top 20 Coolest Brands for 2008:
1. Aston Martin
2. iPhone
3. Apple
4. Bang & Olufsen
5. YouTube
6. Google
7. Nintendo
8. Agent Provocateur
9. Rolex
10. Tate Modern
11. Dom Perignon
12. Virgin Atlantic
13. Ferrari
14. Ducati
15. Playstation
16. Sony
17. Nike
18. Boss
19. Facebook
20. Lamborghini

Full article here.

MacDailyNews Note: In the 2007 Top 20 Coolest Brands list, iPod was #2, Apple was #7, and iTunes was #19.

[Thanks to MacDailyNews Reader “Colin C” for the heads up.]


  1. This can’t be right! Why didn’t Vista make the top 20?? Come on now, all those commercials with different accents talking about “I’m a PC”… Vista has to be a huge hit in GB. Just the name alone suggests a great place to look over…oh, guess they just looked over poor MS again. In a world without walls, who needs Windows??

  2. This is a list of the companies that are getting it right.
    They are the best at what they do and this resonates, it gives them that je-ne-sais-quoi -the cool factor- that others can’t attain.
    The Micros**ts of the world attempt to buy ‘cool’ with advertising that pretends that their products are considered hip, but like the hopelessly untrendy Gates and Ballmer, ‘Vista’ and the ‘Zune’ are most certainly NOT cool.

  3. I went into Agent Provocateur (in Selfridges, Bullring, Birmingham UK) at the weekend with my wife. I haven’t felt so intimidated since I last went into one of the old-style Apple Centres in the 90s. Look but don’t touch.

    AppleCentre Bullring, on the other hand, was jammed with young people trying all the stuff. For all that, I felt welcome – and old!

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