“Many are claiming that on October 14, 2008, along with new Macbooks and/or Macbook Pros, Apple will be releasing another product coded-named ‘brick,” David W. Martin reports for Mac|Life.
“We think the best guess so far is the one at macenstein.com. Apple’s ‘brick’ target is Microsoft and Windows. After all, what better tool to break Windows than a ‘brick?’ We believe Macenstein may have solved the riddle. The actually ‘brick’ has nothing to do with a device – it’s about changes in Apple products that will make them irresistible,” Martin reports. “What’s that you say? For most of us that’s already true, but what about the rest of the world?”
Full article here.
MacDailyNews Note: “We will be delivering state-of-the-art new products that I cannot discuss today that our competitors will not be able to match.” – Apple CFO Peter Oppenheimer, July 21, 2008
The disappointment begins. The wish list is getting too long.
We don’t even know for sure that anything is happening on October 14.
Apple will do what Apple will do, when they do it. Whatever they do next will be wonderful, unless you’ve built up your expectations too high.
The FUTURE is to move storage OFF the portable devices – Not to add larger drives or memory banks to them. The idea is to reduce redundancy. Why do we need the same files in our mobile as we have in our iMacs that we have in our Time Capsules that we will eventually have in our automobiles too. etc.
Technically, the official product name will be MacBrick.
I hope it’s iVagina! I know they can do it!
It wouldn’t be G5 and it might be 22nm…
but I hope it’s just a mini.
can’t… stand… the wait…
must have a time machine to answer the question. Must know what the new stuff is.
“since january 2007 we haven’t seen a new revolutionary product by apple….”
Um, id I miss something here? Have I been dreaming all this time that I’ve been using an iPhone?
My guess is that there will be nothing released or talked about on October 14th that will be this “brick” thing. Probably another product that will be released in the future or will never see the light of day.
It just CAN’T be a tablet-style Mac. Why would they codename it “brick” unless it was an internal stab at humor?
A “Brick” won’t smash Windows. Instead, Apple must encourage the big Windows-based developers to release more apps for OS X. I feel that a short-term subsidy program to reward such developers would be a very wise use for Apple’s current pile of cash. Licensing OS X to major PC vendors would also help Apple to destroy Windows, but that’s an argument for another time.
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By the way, is Brick really the best codename for a new product? If I say that Apple is going to brick your iPhone, wouldn’t you consider that to be a bad thing?
>>Maybe they finally found a way to run Windows apps on a Mac without needing virtualization. That would suck for VMware and Parallels, but that would definitely convince a lot of people.<<
If “Brick” is about breaking Windows, this is the way to do it. This would make my computing life complete, as I currently have to use bootcamp for AutoCAD and many games.
Working all day, then sinking into Oblivion WITHOUT rebooting, and while enjoying all benefits of OSX, is like the holy grail for me.
Besides, isn’t “I need to run some Windows aps” the last reasonable refuge left to the sufferers?
I’m betting the “brick” is just a new, smaller Mac mini. The Mac mini hasn’t been updated in a year and a half. It’s time for Apple to either update it or kill it. I don’t think they’re going to kill it.
How could they make a Mac mini smaller? For one, if they switched to the same Core2Duo processor that the Macbook Air uses, they could save some space there. Also, if they switched from DVI-out (which is HUGE) to HDMI-out (which is DVI-compatible and tiny) they could save some space there too. Just include a HDMI-to-DVI adapter with the mini instead of the DVI-to-VGA adapter that currently ships with it. It’s 2008, let’s let VGA die and start the process of moving beyond gigantic, video-only DVI. They could also switch from DVI to Apple’s own Micro-DVI (found on the Macbook air) as long as they included the adapter.
my sources say it is big
Y’know when they already have a device with an accelerometer and a vibrator, it’s not that hard to see what might be coming down the pipeline.
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Clearly the brick is a device with oxx installed that plugs into the ethernet port of a windows pc and allows it to immediatly run osx and still keep the windows software. It will be plug and play – that is my guess
@ slash:
He gave specific reference to lower profit margins in the next quarter (this current quarter) due to new products being introduced that competitors can’t match, but that the new products would result in lower profit margins.
maybe its software to run windows apps natively without windows?
How about an artificial iball popped into your eye socket that contains the computer, the display, a camera to replace the functionality of your eye and wired to your intestines for the source of power? Anyone interested?
Only thing Macs need to make them irresistible and to break Windows, is slightly lower prices.
That image of expensive elitist devices for a bunch of highky snob people is still very powerful, at least in Europe
Pete,
Given the gas that passes from my ass on a regular basis, I could power a whole city with your device!
@ Cubert,
Then I suggest you become an adviser to vice presidential candidate Sara Palin. Perhaps the two of you can power a nation.
(Please don’t take this as a personal insult. It’s just my free association getting the better of me. I really enjoy your comments)
A brick that will smash Windows? A bit like the hammer in the 1984 ad, eh? (Maybe Jimmy Page could be the musical guest at the end, playing his “Hammer of the Gods”).
What about iWork for Windows? Perhaps as a free download? Everyone knows that Office is a major facto in maintaining Microsoft’s hegemony. If Apple could offer a free or lower cost alternative to PC users, would that not be a blow against the Empire?
In order to make a dent in the market, the new iWork would have to the full functionality of Office, so at the very least that would mean adding a database. Also, I think an option should be provided to save files by default in Office formats.
One final thought…
The language about “state-of-the-art new products that…our competitors will not be able to match” leads me to think that whatever Apple releases will be groundbreaking. Simply changing case designs, shedding weight, increasing RAM, adding Blu-Ray, or even lowering prices would hardly make these products “unmatchable”. (Unless, of course, it’s meant that others will not be able to match Apple’s new price/performance ratio – which would explain the bit about lower margins.)
I’m thinking (hoping?) that Apple is gunning for something that represents a paradigm shift, perhaps creating a entirely new category in personal computing. Alternatively, it could be something that, like the iPod and iPhone, simply raises the bar so high, that it makes everything else seem outdated.
i just soiled myself with excitement.
I still think its a WiFi dynamically searching device to find Zune ( if any ) users and will send a kill command. The kill program is like a virus and will latch on to the WiFi Mixstupidity feature at the Zune UselessMarketplace and Kill other Zune users… Yep thats it.
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