“Users of Apple’s popular digital storefront had no problem relocating NBC Uni’s TV shows now that a new deal between the companies on Sept. 9 restored episodes. More than 1 million downloads for NBC Uni TV properties have been tallied since then, according to Apple,” Andrew Wallenstein reports for The Hollywood Reporter.
MacDailyNews Note: NBC Universal has been offering one free episode from each of their top series, available in either SD or HD, on the iTunes Store for a two-week period that began September 9th. [Thanks, Wade.]
Wallenstein continues, “On iTunes, about 30% of the top-selling episodes and season passes now comprise shows either airing on or produced by NBC Uni. The conglomerate pulled its TV programming off iTunes last summer in an effort to get more pricing flexibility, which it got some small measure of last week with new multiepisode packages and $2.99 high-definition episodes.”
MacDailyNews Take: False. Both higher pricing for HD content (via Apple TV’s connection to iTunes Store) and multiepisode packages existed before NBC came crawling back to Apple. We’re sick and tired of NBC’s lame and untrue spin that they got Apple to “concede” anything. Unless NBC held out for almost a year in order to secure 99-cent prices for old episodes of “The A-Team,” Apple gave NBC nothing but the opportunity to again participate in the world’s market-dominating digital download store. So, NBC, call off your spinners, shut your traps, and concentrate on creating good content for Apple to sell for you.
Wallenstein continues, “Also notable about the renewed strength of NBC Uni programming on iTunes is that much of its fall season fare, expected to be a driver for digital consumption, has yet to premiere.”
Full article here.
[Attribution: AppleInsider. Thanks to MacDailyNews Reader “MacVicta” for the heads up.]
