Microsoft’s 2nd attempt: Gates+Seinfeld ‘New Family’ – long version (with video)

Uh, here’s Microsoft second Seinfeld video hoping to go viral or whatever…

Gates+Seinfeld ‘New Family’ – long version:

Direct link to video via YouTube here.

[Thanks to MacDailyNews Reader “Will-i-am” for the heads up.]

Good Jobs not in heaven!

Okay, so mildly to semi-amusing in spots and yet, still, amazingly, we feel no burning desire, in fact, no desire at all, to dump our superior Macs for crappy low-margin PCs running a bloated, frustrating, upside-down and backwards fake Mac OS called Windows. Call us crazy if you will. The complete lack of rigid churros didn’t help (that’s what the girl said at the picnic). But, it didn’t hurt, either (that’s what the guy said at the picnic).

That said, by all means, Microsoft, keep right on wasting millions of dollars and shooting tons of video and buying time/impressions. Don’t bother trying to make your products better; spend more on marketing instead.

By the way, how much time is Gates spending on this uncool fiasco? Isn’t he supposed to be out papering the world with his ill-gotten gains in a vain attempt to buy his way into heaven?

188 Comments

  1. I agree with “not a total waste of time.” But darn close. I just don’t see the purpose. Gates isn’t even actively working with M$ anymore and hasn’t been for a while. So why spend time and money trying to humanize the multi-billionaire? What does that do for M$?

    After you watch these videos, its disbelief followed by confusion (or the reverse the other way ’round).

  2. A new, painful pair of shoes that you finally break in and get used to. The crazy relative that you learn to live with. Your bedroom, your house, your family – warts and all. You don’t really want to change.

    That’s what this ad was about.

    People can adapt to and tolerate discomfort. Consider Windows, consider the political situation of the last 8 years. You don’t want scary, new change. Stay with the same old pain.

  3. Actually the philanthropy was an eye opening experience for William.

    He was wanting to give away computers (something like that) and he found out that people needed food and medicine first.

    It’s still a small needle.

  4. Good to see a couple of unemployed billionaires have something to do with their spare time.

    Actually – This could evolve into a decent sitcom. Bill’s got a good ‘deadpan’ style. Maybe he’s found his true calling after all.

    Won’t sell Window’s though.

  5. This is the type of advertising that you do when you don’t have a product that you can honestly say is the best on the market.

    When you have something that is great, you find ways to say so.

    What this commercial says to me is that Bill Gates is rich because he sold a lot of software. And not much else.

    Of course the PC has been “connecting” people. It’s the dominant OS by market share by a wide margin. But the latest software the company has made quite frankly sucks and its future doesn’t look any brighter if you ask anyone who knows about the structure of Windows.

    Bottom line: OS X is superior. It’s increasingly compatible. With 40 percent of college students buying Macs, I think we know what the future is.

    A mildly amusing commercial very much like a sitcom that was fantastic in 1995 doesn’t change that.

  6. WAIT,…. WAIT, I got it. I have solved the mystery of the universe (and no its not 42) !!!

    After another 3-4 of these commericals, Jerry turns to Bill and says, “Hey, all this commercial making is making me hungary. Want to buy a Churros?” and Bill thinks a moment, turns and says, “You know, I am hungary. Lets go by Churros World and get one. and while we are there, I think we ought to visit that computer store next door. What do you think?”

    Jerry says “Sure. You got it.”

    The next seen is both of them eating Churros and walking in the mall. They stop right in front of………….. an Apple store. !!!!

    Bill turns to Jerry and says, “Want to go in?”

    The last commercial of the series shows both of them wandering around the Apple store, pointing at equipment, trying out an iPhone, and making short comments like — “neat, nice, This is cute……”

    As we fade out, both guys are walking out of the store with arms full of Apple products. Jerry turns to Bill and says, “NOW THAT was fun!!”

    End of series.

    Well,…… what do you think? Will it sell……. Apple computers??

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    Just a thought.
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  7. I thought it was hillareous. Won’t help MS, but a genuinely entertaining commercial. I have nothing but respect for Bill Gates, BTW. He has done more for humanity in the last 5 min. than any of his critics in their lifetime.. He is not microsoft. Get over it people.

  8. The whole thing just about works as a series of comedy sketches, although they’re only mildly amusing at best, once they’re walking away from the house though it just becomes cringe-worthy because it gets perilously close to being actually about Microsoft but is still utter tripe.

    I liked the whole: “When is this coming out?”
    “Never, if someone asks how you got this you don’t know.”, but, “Goldfish with a website?” What? That’s not funny, just stupid and resolutely makes Microsoft or Windows any more appealing. Are we supposed to actually believe that Microsoft are spending time and money on nonsense? Is that supposed to make them look like a company we should want to buy from?

  9. Solid plan.

    Openly admitting (via your characters) that you’re out of touch with “real” people. Then you depict those people to be scheming and conniving, have an argument with a girl, pack your bags and leave their house…

    Ending with a messaging about connecting billions of people?

    What irredeemable moron wrote this?

  10. @d,

    Please! Bill G has done more for humanity? Puh.

    He’s lined his nest with ill-gotten gains and now feels guilty about

    doing so.

    Oh, and this ad is only slightly less stupid, lame, idiotic than the

    first one.

  11. Vista?

    Zune to be forgotten. The first beta of Windows 7 is due out in mid-December. Another 3 years give or take ten and it will be released. So much for that pathetic Mojave Experiment. If Ballmer didn’t own a huge chunk of MS in stock, he’d be selling used cars or cemetery plots in Kirkland by now.

    But this quote has to be the “funnest” part (or saddest):

    “Contrary to some speculation, Microsoft is not creating a new kernel for Windows 7. Rather, we are refining the kernel architecture and componentization model introduced in Windows Vista. While these changes will increase our engineering agility, they will not impact the user experience or reduce application or hardware compatibility. In fact, one of our design goals for Windows 7 is that it will run on the recommended hardware we specified for Windows Vista and that the applications and devices that work with Windows Vista will be compatible with Windows 7.” – Chris Flores, Windows Client Communications Team

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