RUMOR: Apple to hold special event in late September to debut iTunes Music subscriptions, more

An anonymous tipster has told MacDailyNews that Apple will hold a special media event in late September that will discuss and/or announce the following. The information that the source provided, verbatim:

• MobileMe, iPhone, iPod Touch
– Enable disk use
– When enabled for disk use, iDisk folder accessible
– iDisk app
– Viewable formats can be opened, other formats grayed out
– Button to sync with MobileMe
– Photo syncing support via MobileMe
– October launch

• iTunes Unlimited
– 256 Kbps music; highest quality digital music subscription service ever
– 50% of U.S. store available for iTunes Unlimited at launch, U.S.-only launch
– Available through iTunes or retail box a la MobileMe, funds applied through iTunes gift cards cannot be used towards subscription purchase
– $129.99 stand-alone or $179.99 with MobileMe, current MobileMe subscribers can add iTunes Unlimited for $99.99
– One-year subscription period
– Current a la carte options unchanged
– When signed in to subscription account, “Buy” is “Get”
– “Download and Play throughout iTunes Unlimited Subscription” or “Buy and Keep”
– “Buy and Keep” option available for downloaded subscription songs, purchased version replaces subscription version
– Late October launch with iTunes 7.8

MacDailyNews Note: This is a rumor. Please treat it as such. We’ll bring you more information if and when it materializes. If this event does happen in September, we also would also expect Apple to debut new/updated iPod hardware for the Christmas shopping season.

MacDailyNews Take: As we’ve often said, Apple should offer an iTunes music subscription option if and when it makes business sense.


  1. Subscriptions, oh the first sign of change. SIGN ME UP for that free subscription service…..

    I can wish!

    Watch out Dell and the FORMER Apple guy, that BERG is a coming…… is the crows nest asleep? Or without those bi-noculars in the HMS DELL’s captians desk?

    Watch out for popping rivets….

  2. Sounds like complete crap to me. Apple have said time and time again they don’t think the subscription option works, and the success (failure) of other subscription services show that.

    Also, the iDisk / MobileMe / iPhone just doesn’t add up at all, from a technical level, or a usability level. Enabling “disk use” on an iPod is nothing to do with iDisk.

  3. The first sounds interesting (disk-mode and OTA idisk) but I’m not interested in subscription music. Even if it is Apple doing it (whoop-tee-doo), I’m still not interested. Subscription is of the RIAA.

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