RIM plans iPhone lookalike-not-workalikes; Nokia sputters that iPhone ‘not worthy of discussion’

“Apple has launched its new iPhone decisively into BlackBerry’s business market, by improving security, e-mail and allowing third-party software to run on its platform. But this is not a challenge Research in Motion, maker of BlackBerry, is going to take lightly. Its most consumer-friendly phone yet, the Bold, could launch next week, while a multimillion dollar marketing campaign, ‘Life on BlackBerry,’ sees it make a more determined push beyond its corporate core,” Tim Bradshaw and Rob Minto reports for The Financial Times.

MacDailyNews Take: Besides blowing multimillions of dollars on marketing, here’s what RIM will be doing in the near future:
• Pretending that antique technology wrapped in an iPhone-like exterior is innovation
• Talking up physical keyboards over touchscreen keyboards until they finally produce a device with a rudimentary touchscreen keyboard to tout
• Like every other mobile device company and non-iPhone carrier, totally ignore and never mention Multi-Touch™, especially vs. their single-touch-screen offerings
• Trying to keep their central email server online up in Canada
• Watching their market share lead erode dramatically

Bradshaw and Minto continue, “Apple has set a target of selling 10m iPhone 3G devices worldwide, which could be tough in a weakening consumer environment.”

MacDailyNews Take: Apple will easily sell significantly more than a mere 10 million iPhone units in 2008. iCal us. (Note: the actual goal is 10 million iPhones – original model and iPhone 3G – sold in 2008, not “10m iPhone 3G devices” as Bradshaw and Minto incorrectly report.)

Bradshaw and Minto continue, “Richard Windsor, analyst at Nomura, said BlackBerry’s attempt to crack the consumer market has ‘not been particularly competitive… The Apple experience on their device is second to none. Rim has a lot of work to do to catch up’ in scaling up its manufacturing and distribution capability as well as design, he added.”

Bradshaw and Minto report, “Nokia’s senior vice-president of devices, Søren Petersen, has been scathing about BlackBerry’s consumer push. ‘Selling to women is about more than making it pink,’ he told the FT in June, referring to a colourful edition of the BlackBerry Pearl, its device that’s most like a regular phone. But he also dismissed the iPhone’s security and business features as ‘not worthy of discussion.'”

“Andrew Brown, analyst at Strategy Analytics, thinks Nokia has failed to capitalise. ‘Apple is in a good position to slaughter the lot of them because they’ve kept it pretty simple and accessible,'” Bradshaw and Minto report. “Steve Jobs, Apple chief executive, has claimed Apple made $30m (£15m) from 60m downloads in the first month that the iPhone was available.”

More in the full article here.

As usual, Nokia sounds bitter, defensive, and scared, as well they should be. And, RIM simply does not have the chops to compete effectively with Apple, so they will try to make their inferior hardware look like iPhones, couple it with their totally outclassed software, and hope to market their way to an ignorant, nonsustaining user base. Note to RIM et al.: Those who are unable to distinguish between a real iPhone and a pretend one are much more likely to have far less disposable income than those who can.


  1. • Trying to keep their central email server online up in Canada

    “I don’t know if that can be a valid point from you until Apple achieves it with MobileMess.”

    It’s a perfectly valid point: You can email to and from an Apple iPhone without using MobileMe at all, but all BlackBerry email goes through RIM’s central server that has gone out in the past, stopping all BlackBerry email.

  2. One advantage RIM has: You’ll probably be able to pick up a BlackBerry Bold without standing in line or placing an order with delivery sometime in the future. C’mon, Apple … get enough of these units out there for everyone who wants one.

  3. Just look at all the competitors commercials, especially the latest BB fake baby talking gag – tired, old tricks, not targeting their customer base, shows nothing about the phone – the same attention is paid to their technology. Too bad the supporting players like Novell GroupWise don’t care to wise up to a better mobile platform.

  4. “Trying to keep their central email server online up in Canada”

    You know… this will be a lot easier now with RIM customers leaving for iPhone… ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  5. Let’s look at it this way: people who buy RIM or Nokia phones today are a critical part of Apple’s future success. As soon as their two year plans run out, they, realizing they’ve been duped, will come crawling over to the iPhone, generating sustainable sales for Apple over many quarters into the future….

  6. @ Sir Gill Bates
    “I still don’t understand the animosity towards RIM.”

    It probably isn’t real animosity. Like me, they probably feel some admiration for RIM but a lot more admiration for what Apple is accomplishing. The name of the game is that a new guy with bright innovation comes on the block and all the old guys are caught with their pants down shouting, “what happened, where did he come from?”

  7. chanM,

    I understand what you are saying, since I too admire all of Apple’s accomplishments. It just seems like I never heard anything bad about RIM until the iPhone came out. Now people are putting them in the same class as MicroSoft, and I simply don’t think that is very fair.

  8. I gotta admit, I think it’s going to be close. I’m not sure Apple “will easily” sell 10 Million iPhones. I think they’ll make it, but I’m not sure they’ll blow away estimates.

    So far this year, Apple has sold “over” 3,420,000 iPhones. That’s 1,703,000 between January and March, 717,000 between April and June, and “over 1,000,000” in the opening weekend of the iPhone 3G. This is a little over 1/3rd of their goal and that was 7 months into the year. Apple needs to sell 6,580,000 phones before December 31st.

    One thing I’m curious about is whether Apple’s new deal with AT&T is going to hurt them at Christmas. One of the cool things about the iPhone last Christmas was you could buy one for a friend/relative/stranger. Now, if you buy an iPhone for someone else, you also have to buy them a calling plan (or spend $399). I’m not sure I’m that nice a person.

  9. “It just seems like I never heard anything bad about RIM until the iPhone came out. Now people are putting them in the same class as MicroSoft, and I simply don’t think that is very fair.”

    I agree.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.