“This is how bad things have gotten for Microsoft Corp.: The software behemoth has a virtual monopoly in computer operating systems, and yet it still can’t get people to buy the latest version of its flagship product, Windows,” Allison Linn writes for MSNBC.
“The company knows it has a problem, and it has decided to address it directly with an ad campaign arguing that the product isn’t as bad as people think it is. To their detriment, they’ve fumbled that, too,” Linn writes.
“A new campaign, called the ‘Mojave Experiment,’ shows a series of regular users who seem to like Windows Vista a lot — as long as they don’t think it’s Windows Vista,” Linn writes.
“We don’t actually see much footage of people trying Windows Vista, so we don’t know how much they actually did themselves, versus how much they were shown by an experienced marketer,” Linn writes. “We also don’t know whether the subjects were able to directly address the issues users have complained about, such as sluggishness with older or cheaper computers, or incompatibility with existing products.”
“Plus, we don’t know whether the people they show are a representative sample of the public,” Linn writes. “In short, we feel manipulated, not convinced.”
Full article here.
[Thanks to MacDailyNews Reader “Mike from Atlanta” for the heads up.]