91% of Japanese will not buy iPhone says survey conducted before Apple released features and pricing

“According to a survey by iSHARE, 91.0% of Japanese mobile phone users are not planning to purchase Apple Inc’s ‘iPhone’ mobile phone,” Yukiko Kanoh reports for Tech-On.

“This research was conducted in the wake of the announcement by SoftBank Mobile Corp that it will release the iPhone in Japan,” Kanoh reports. “Targeting Internet users aged primarily 20 to 49, iSHARE asked questions about their intention to purchase an iPhone, as well as other questions and received 402 responses over the Internet.”

Kanoh reports, “The survey had been conducted from June 5 to 6, 2008, before pricing [and features] for an iPhone handset was announced.”

MacDailyNews Take: Oh, so the survey is virtually useless. Thanks.

Kanoh continues, “Asked if they have a plan to purchase an iPhone, 36 respondents (8.9%) said “I am planning to purchase one.” Nearly half of these 36 respondents were SoftBank Mobile users, iSHARE said.”

MacDailyNews Take: Japan’s population is 127.3 million. Let’s take a wild guess that, oh, 30% of Japan’s population is between the ages of 20-49. That would be 38.19 million. 8.9% of that is 3.4 million iPhones sold to Japanese buyers who had no idea of the feature-set or pricing. In other words: 34% of Apple’s total iPhone unit sales goal for 2008 (10 million). Sight unseen. Fun with statistics. This bodes very well for Apple when you break it down, doesn’t it?

There’s more in the full article, in which we find that many Japanese people really, really, really love replaceable batteries, here.

MacDailyNews Note: We really couldn’t find out much information about what iSHARE even is, much less what their methodology was for the survey. If anyone has more info let us know.

For another viewpoint, WhatJapanThinks.com reports, “On the 13th of June 2008 330 mobile phone-using members of the JR Tokai Express Research monitor panel employed in private industry completed a members-only internet-based questionnaire.”

For the question, “SoftBank customers: will you upgrade your current phone to an iPhone?” (Sample size=56, SoftBank customers), 25% said they would or maybe would upgrade to iPhone.

More questions and answers here.

[UPDATE: 8:27pm EDT: Added WhatJapanThinks.com article snippet and link.]


  1. “91% of Japanese will not buy iPhone says survey conducted before Apple released features and pricing.”

    And after Apple released features and pricing, 84% said they would.

    What a moronic post MDN.

  2. “4 out of 3 people have problems with fractions.”

    And there are only 10 types of people in the world. Those who understand binary and those who don’t.


  3. DGAC

    Ohh, that was rhetorical…. woops. 31.8% of me thought is was rhetorical, but 50.49% wasn’t sure, and 20.222 thought is was a real poll… and wait… how much am i up to now? uhhh…. all these “Numbers”… i need to make spreadsheet. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    The Dude abides.

  4. Personally, I find the replaceable battery in my Palm Treo invaluable. When the Treo locks up every couple weeks, the only way to reset it is to remove the battery, reinsert it. If the Treo battery were built-in, I’d be stuck. I guess that’s why all the Treo uses are amazed that you can’t remove the iPhone battery. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  5. Japan’s population:
    127,288,419 (July 2008 est.)
    Age structure:
    0-14 years: 13.7% (male 8,926,439/female 8,460,629)
    15-64 years: 64.7% (male 41,513,061/female 40,894,057)
    65 years and over: 21.6% (male 11,643,845/female 15,850,388) (2008 est.)
    Median age:
    total: 43.8 years
    male: 42.1 years
    female: 45.7 years (2008 est.)
    (source: CIA factbook)

  6. shoudn’t these Treo users look for a better device that doesn’t require resetting or needing its battery to be popped out every so often, instead of expecting the iPhone to give them the same crappy experience with their Treos?

  7. It might be a bit of a surprise but, Apple is gaining Market share in Japan. And the cell phone charging stations in Japan also include the ability to charge iPods so, the iPhone is all set their. The iPod is after all the #1 selling portable media player in Japan. The big thing in Japan is Mobile TV on the cell phone and a number of Mobile TV companies are working to add their Mobile TV Apps to the iPhone. Expect Japan to be a huge market for the iPhone and Apple in late 2008 and exploding in 2009.

  8. @American in Japan
    <<Any time something new comes out here, there are lines around the block.>> Ain’t that true ! And they’ll pay a premium and be proud to do so ! (And yet complain continously about it… たかいですね?!そうですよう!)

    As for the statistics…

    I’m 100% not unlikely to want an iPhone
    … or is it 0% likely to not want an iPhone?

  9. Oh.. also, about the battery thing in Japan. Aren’t we constantly hearing that one reason the Japanese market won’t buy an EXPENSIVE iPhone is due to their frequently updating their phones ? Well, if that is true…Why in the hell would a replaceable be a factor. I’ve had my current phone for over 2 yrs and the battery still works just fine. Any time I have power problems it is due to forgetting to charge the thing over night !

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.