“iPhone 2.0 represents a strong upgrade for Apple. The disappointment among some people that more wasn’t announced says more about the unreasonable levels of high public expectation around Apple keynotes than it does about the product’s feature set,” Seb Janacek writes for Silicon.com.
“The strong emphasis on Microsoft Exchange ActiveSync also underlines the company’s focus on enterprise market and you can expect the device to be marketed at corporate users heavily in the coming months. In the UK, O2 has already announced business tariffs,” Janacek writes.
“Then there was the MobileMe announcement. The .Mac suite of services and software has long languished in Apple’s backwaters. The new suite comes to the fore and positions itself as the missing link between the company’s three pillars – or chair legs as Jobs described them – the Mac, music/iPod and iPhone,” Janacek writes.
“It’s Apple’s first big push towards cloud computing and, with the typical Apple focus on convergence and user experience, aims at making the three work together seamlessly,” Janacek writes. “As a six-year user of .Mac, the £79 hit on my credit card which goes through every October will suddenly result in a lot more return on investment.”
More in the full article here.