Apple’s WWDC banners show OS X without the ‘Mac’

“No run-up to Macworld Expo or WWDC is complete without the spy shots of the banners inside San Francisco’s Moscone Center, and this time is no different,” Nick Mediati writes for The Apple Blog.

“Now making the rounds is a Flickr photoset of banners hung outside the keynote hall posted by Gernot Poetsch. One in particular is especially interesting. It shows two banners: one referring to the iPhone’s OS as ‘OS X iPhone’ and another referring to Mac OS X 10.5 as simply ‘OS X Leopard.’ No mention of ‘Mac’ anywhere,” Mediati writes. “This would mark the first time, well, ever, that Apple has referred to the Mac’s operating system without including ‘Mac’ or ‘Macintosh’ in its name.”

Mediati asks, “Has anyone noticed that Apple has been remarkably silent in regards to the Psystar Open Computer?”

Full article here.

66 Comments

  1. I’m going to add a little fuel to the fire… Look at the banner over on the right, where the yellow fingerprint icon is sort-of behind what looks like an iPhone. I say “looks like” because it sort of *doesn’t* look like an iPhone. The bezel seems larger, the device seems taller, as if an iPhone were stretched out from top to bottom a little bit.

    iTablet?

  2. Psystar? I guess MDN missed the news that Apple Legal are putting together a lawsuit against them. So much for silence. And most likely Apple don’t consider it a priority as they are a small company with little money to pay Apple for patent infringement damage. It is also blatantly obvious that, ignorant comments about legal precedence aside, Apple will win the lawsuit QED.

    Psystar are some fly on the cake. Swat them.

  3. Snow Leopard = PC Release? Well, look at this from wikipedia,

    “The Snow Leopard (Uncia uncia), sometimes known as the ounce, is a large cat native to the mountain ranges of Central Asia from Afghanistan to Lake Baikal and eastern Tibet. The taxonomic position of this species has been subject to change. In the past, many taxonomists included the Snow Leopard in the genus Panthera (Mac), with several of the other largest felids, but later it was placed in its own genus, Uncia (iPhone). However, a recent molecular study places the species firmly within the genus Panthera, although the exact position remains unclear.(PC?)”

    A cat with a classification that changes, “The taxonomic position of this species has been subject to change.” lol.

    As Sol Rosenberg would say, “You neva’, neva’ know”

  4. I think the time is right. To get into government, you need multiple bidders. HP would seem to be the right partner. They could give Enterprise the support they desire (can you say outsource), while allowing Apple to focus on the consumer market.

    Just makes too much doggone sense!!! HP’s already got the infrastructure, why reinvent it and take on all the overhead????

  5. You guys are talking about the WRONG things in this thread.

    Apple will never license OS X for PCs. Ok? Never. The dropping of the “Mac” in “Mac OS X” is merely an effort to change the branding of “OS X” to a platform for mobile devices as well as computers. Full stop; END of this licensing discussion.

    What everyone here, save two people, are missing is the fact that the display bezels on the two computers within that image MDN has posted are COMPLETELY different. Look at them. The vertical bezel on the computer with the iPhone-like device in-front of it is WAY thinner than that of the Macbook Air in the “OS X Leopard” banner. This means that we are getting some new hardware this year, perhaps a 10″ sub-Macbook Air.

    Personally though, I’m predicting that that machine in the background banner is the revised 2.6Ghz 13″ MBP with dedicated graphics and a backlit keyboard that I will be purchasing on Monday. The iPhone-like device (yet clearly larger than an iPhone) in front of it is clearly the new Newton.

    –mAc

  6. “Has anyone noticed that Apple has been remarkably silent in regards to the Psystar Open Computer?”

    Sure, Apple will release a version for… you know.. Dells..

    Look at the Banners… (Purple to White.. Leopard to Snow Leopard)
    Look at the Two Bridge picture for promos…

    It’s obvious…

  7. Hate to tell y’all — and this journalist too — but since the day iPhone was announced at Macworld, the iPhone web pages have called it OS X, not Mac OS X. So this is NOT the first time the name has appeared without “Mac” attached. This was done deliberately to tell the world that this is Mac OS X minus the parts necessary to run the Mac.

  8. Apple Referred to the OS on the iPhone as “OSX” during the Macworld intro for the iPhone last year.

    That certianly didn’t mean they were going to android up the OS and let it run anywhere.

    Apple is just messing with it’s branding.

  9. Does anyone else think the fact that the bridge on the WWDC 07 banner is near identical to that on the WWDC 08 poster might be important? For example, since Leopard was unveiled last year at WWDC, might this add weight to the theory that OS X 10.6 will be unveiled this year?

  10. The “unnoticed banner”. On the far left a cut out of the iPhone. Above the picture of the world reads (I think): The Future/Calling. 1.- Worldwide coverage. 2.- The new way making calls: video. 3.- Apple is calling developers to participate in the future the company has envisioned.

  11. OS X without a Mac and Snow Leopard that’s X86/X64 only. Sounds like 3rd party HW to me.

    If Apple indeed has come up with a new business model that allows 3rd party Macs, I’m all for it. There hasn’t been a better time to steal marketshare from Microsoft. Apple has been making money out of HW, but the real battle is on the SW front. OS X needs wider adoption.

    MSFT is pretty much standing still, but it isn’t gonna go on forever since PC users settle for “very” little, but they are willing to switch at the moment. Corporate market on the other hand likes to be able to choose between different HW suppliers (a.k.a. who ever leases the cheapest crap to the cubicles).

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