“No run-up to Macworld Expo or WWDC is complete without the spy shots of the banners inside San Francisco’s Moscone Center, and this time is no different,” Nick Mediati writes for The Apple Blog.
“Now making the rounds is a Flickr photoset of banners hung outside the keynote hall posted by Gernot Poetsch. One in particular is especially interesting. It shows two banners: one referring to the iPhone’s OS as ‘OS X iPhone’ and another referring to Mac OS X 10.5 as simply ‘OS X Leopard.’ No mention of ‘Mac’ anywhere,” Mediati writes. “This would mark the first time, well, ever, that Apple has referred to the Mac’s operating system without including ‘Mac’ or ‘Macintosh’ in its name.”
Mediati asks, “Has anyone noticed that Apple has been remarkably silent in regards to the Psystar Open Computer?”
Full article here.
Some thoughts:
OSX is version 10 of the Macintosh OS.
‘Mac’ is not the computer, ‘Mac’ is the OS.
It’s the perception of ‘owning a Mac’ that makes it the computer instead of the OS. I prefer to say that I use an Apple computer, I’ve got out of the habit of saying that I own a Mac.
Say ‘Mac’ to people and often their minds go back to the OS 8 machine they used at school.
They’re going to license OS X to Dell and HP.
Ha! We had Apple II’s at school, sonny.
Isn’t that a Macbook Air in the frontmost banner?
a MacBook air on same banner just cause there is no name u still know what it is
you dumb arse.
they left the “mac” out just cuz it looks COOL when they have both the banners linned up… that they both start with OS X, and then to each, it’s platform.
conspiracy freaks!!
they’re silent about xitstar computers because hum… i dont know… maybe they’re F*KIN’ BUSY puttin’ out the new iPhone, the SDK, shit loads of apps for the new phone, the new leopard, and whatever new gizmo The Messiah (a.k.a. Steve Jobs) has dreamed up!
oh! and yeah, all in such secrecy that ’till this day, no human knows exactly what’s commin’ out of the WWDC keynote.
yeah… they should be worried about writting “mac” on a banner, and killing some jerkoffs in court, because they are selling maybe like… 3 or 4 machines (TOTAL!) that run OS X.
ups… did i just write “OS X” without the “Mac”…? damn, i must be on to something!!!
Why not licensee it. For real, does it matter at this point?
Maybe they are going to start licensing OS X iPhone OS to other vendors like Windows mobile??? I could see that happening.
I hope they don’t do OS X for clones that would be a huge mess. All the possible hardware combo’s make it an impossible task to support. No having hardware and Os from same company is the best solution. I quit using Linux and Windows so I could get work done instead of working on my computer (updates and compatibility issues) before getting to work.
Doesn’t the sheer presence of the Air on the OS X banner symbolise Mac?
coo coo for cocoa touch!! Oh man, almost shot pop out my nose!
I love Cocoa Puffs.
Funny stuff
“This would mark the first time, well, ever, that Apple has referred to the Mac’s operating system without including ‘Mac’ or ‘Macintosh’ in its name.”
I’m pretty sure that before Mac OS 7.6, neither ‘Mac’ nor ‘Macintosh’ were in the system software name. Just throwing that out there.
check out the bezel size on the mac book air photos… its different.. It looks like we have a 10″ or smaller macbook air on our hands.
I’m guessing Snow Leopard will be leaving Psystar out in the cold.
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Methinks the Snow Leopard is the OS X version to be licensed to other manufacturers. … running on 64-bit Intel hardware only leaving out all the old crap PC’s floating.
“I’m guessing Snow Leopard will be leaving Psystar out in the cold.”
Yep – and us G5 owners too.
Hmmm….time for a new Mac.
Peace.
They are positionig OS X as a major brand. We have Windows (XP, Vista etc) as a major brand, Linux (Red hat, Ubuntu, Linspire etc) and now OSX (Mac, iphone, AppleTV…..).
Next step will be to name it Apple OSX like Microsoft Vista….
7 Over is right on !!!!
OS X runs on:
a) Computers: Mac (a computer with OS X)
b) Cell Phone: iPhone
c) MP3 Player: iPod
d) Video…: Apple TV
e) ¿Tablet?: iTablet?
and whatever new comes along…
cross deal with Sony
ATV in Sony TV’s
OS X in high end Sony computers (Apple has design input)
Nothing to do with cloning o Pshyster.
This new nomenclature is to drive home the point that OS X is on the iPhone.
When Steve announced the iPhone, ALL the pundits thought the rumored iPhone would run some Linux-based OS, like a variant on Symbian. Of course, people were shocked that the iPhone ran a slimmed down version of OS X. In fact, many were trying to make hay out of the difference between Mac OS X and just OS X.
Now, Apple is making the family link clear. There’s OS X Leopard and OS X iPhone. This is to help those people, aka developers, who still don’t know, that both versions are OS X. And, if Apple were to release a iTablet, that would be OS X iTablet. Simple naming for the future.
“Has anyone noticed that Apple has been remarkably silent in regards to the Psystar Open Computer?”
Has anyone noticed that Psystar has been remarkably silent since about a week after everyone heard about it?
NO ONE CARES ABOUT THEM. (end mild but not altogether unqualified exaggeration)
Did anyone notice how thin the chrome bezel is on the iPhone in the banners?
Apple is simply promoting the “OS X” brand name and showing that OS X is powerful enough to run on everything from mobile devices to personal computers to servers.
The fact is that OS X is the most flexible OS out there today, and is only going to get even more widespread as Apple’s hardware sales increase and more and more developers learn the advantages of OS X.
So maybe Psystar is just a Apple sponsored test to see what kind of reaction they get?
Apple is software integrated into hardware. You can’t change that. Maybe they used “OS X” to clarify the operating system isn’t Mac-exclusive anymore, just like they did with the “Apple Computer Inc.” name.
Isn’t that iPhone in front of the MacBook Air huge could it be the rumored 7″er ;; <<