“No run-up to Macworld Expo or WWDC is complete without the spy shots of the banners inside San Francisco’s Moscone Center, and this time is no different,” Nick Mediati writes for The Apple Blog.
“Now making the rounds is a Flickr photoset of banners hung outside the keynote hall posted by Gernot Poetsch. One in particular is especially interesting. It shows two banners: one referring to the iPhone’s OS as ‘OS X iPhone’ and another referring to Mac OS X 10.5 as simply ‘OS X Leopard.’ No mention of ‘Mac’ anywhere,” Mediati writes. “This would mark the first time, well, ever, that Apple has referred to the Mac’s operating system without including ‘Mac’ or ‘Macintosh’ in its name.”
Mediati asks, “Has anyone noticed that Apple has been remarkably silent in regards to the Psystar Open Computer?”
Full article here.
The end is near.
Nonsense. Apple’s just leaving out ‘Mac’ to make clear that OSX means the complete version, not the iPhone or AppleTV version.
It is THE platform for many hardware possibilities in the future.
It makes sense to refer to it as simply OS X and not tie it only to the desktop/notebook as we know it today.
Clones again? I don’t think so. Vertical integration is still the best way to make a product from head to toe.
Hrm, I think it’s more likely they’re introducing some sort of tablet or “in between” type of computer than that they will allow 3rd party vendors (esp. one like Pystar!) to use their OS.
Just my 2 cents.
Taking on MS on their half of the court..Interesting thought, but they’d have to test on a plethora of systems. Don’t think it’ll happen
Wow, so maybe the Clone Wars will begin again? Ugh, not looking forward to that. OSX and Macs works so well together because they are designed with specific hardware constraints and not just whatever spare parts some noodle-headed tech geek has lying around his parent’s basement.
It is a SOFTWARE developer’s conference.
You’re going straight to Dell.
interesting the colors they have chosen. purple on one side and blue on the other, like two things are converging. is this a mixing of two things? purple of os x leopard and blue of windows? also, what about that invite card from long ago where they had the two golden gate bridges coming together into one. wasn’t that for wwdc 08? hmmm.
This makes sense. Sort of.
The change from PowerBook to MacBook and the decision to use Mac in it’s product names, really focuses on Macs as Macs. MB, MBP, MBA, Mac Pro.
Separating out “OS X” as a distinct brand in this way is interesting. Seems like it’s in flux (with recent references to “Cocoa Touch”).
But making “OS X” the major brand of their superior software seems right to me.
Yeah, a little weird to have OS X iPhone, which is basically, but not exactly, has the iPhone software.
Anyway, I think the point is enforcing the the “OS X” brand, emphasize the Mac as a physical product, and focusing on the iPhone, as opposed to the iPod Touch, which will ultimately be seen as a stop-gap measure.
No clone wars. No going straight to Dell. The end is not near. It’s simply this:
OS X is no longer exclusive to the Desktop / Laptop platform. It runs on several different devices now (iPhone, iPod touch, new iPhone, Apple TV … and whatever else might get announced at the conference), hence it no longer makes sense to advertise it as being only for the Mac.
“Yeah, a little weird to have OS X iPhone,”
should read:
Yeah, a little weird to have the iPod Touch…
whatevar.
Maybe Snow Leopard will be for non-Apple hardware?
I doubt it, but I thought I’d join the world of Apple rumors
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I’m coo-coo for Cocoa Touch
May be OS X for embedded systems?
What is this fingerprint icon next to the top-left iPhone, in this image on Flicker ?
http://flickr.com/photos/gernot/2554181096/sizes/o/
7over you are right on. Thanks for the comment.
“What is this fingerprint icon . . . “
A metaphor for touch.
Why is OSX on sale at FRY’s is a new version near like Monday?
@Dasgeek
“It is a SOFTWARE developer’s conference.”
No it’s not. It is both a HARDWARE and a SOFTWARE conference. Some developers also make HARDWARE for the Mac and other Apple devices and Apple helps them for their HARDWARE products (and it’s not just about drivers).
MDN word = more, like in: it’s MORE than just SOFTWARE
This is a developers’ conference, and from the developers’ standpoint, OS X has two versions. The banners are making the distinction that way because OS X on the Mac has a name (Leopard) but OS X on the iPhone does not. Otherwise the banners would be OS X Leopard and OS X Kitten (or whatever).
The workshops are divided into iPhone and Mac, and this reflects that.
It says nothing about hardware. OS X on a tablet or a new laptop or whatever would still be OS X Leopard.
Apple TV is left out because it is not a development platform and there are consequentially no sessions for it.
They fucked up at the printers.
Who cares?
Leopard on iPhone sounds nice.
This is an interesting change…for what reason??
Apple is just moving it’s naming forward to reflect that OSX is used on more then just the Mac. I don’t see licensing clones because will every PC can be a clone these days. But, Apple selling a Full Licensed Non-Upgrade copy of OSX for about $229.00 to $249.00 that can be installed on any PC is a possibility (OS X Snow Leopard with no Apple Drivers, no Rosetta, No PPC support and no support for Apple Hardware) would kinda fit a plan for a direct attack on MS Windows Vista. I don’t see them doing any Apple OEM Licensing deals for it though. If you want OSX you have to purchase full retail licensed copies.
No, I don’t think the reason to leave out Mac is because of clones as the article implies (Psystar Open Computer). In fact, if you go by the history, the original operating system for Macintosh is called System followed by its version number (System 1-7.5.3). The inclusion of the word Mac in the next version, Mac OS 7.6, was precisely because of Apple’s decision to let other companies to license the OS for Mac clones.
So, the argument that Apple will allow clones again because Apple struck off the word Mac from OS X banners doesn’t make sense.
Some thoughts:
OSX is version 10 of the Macintosh OS.
‘Mac’ is not the computer, ‘Mac’ is the OS.
It’s the perception of ‘owning a Mac’ that makes it the computer instead of the OS. I prefer to say that I use an Apple computer, I’ve got out of the habit of saying that I own a Mac.
Say ‘Mac’ to people and often their minds go back to the OS 8 machine they used at school.
They’re going to license OS X to Dell and HP.
Ha! We had Apple II’s at school, sonny.
Isn’t that a Macbook Air in the frontmost banner?
a MacBook air on same banner just cause there is no name u still know what it is
you dumb arse.
they left the “mac” out just cuz it looks COOL when they have both the banners linned up… that they both start with OS X, and then to each, it’s platform.
conspiracy freaks!!
they’re silent about xitstar computers because hum… i dont know… maybe they’re F*KIN’ BUSY puttin’ out the new iPhone, the SDK, shit loads of apps for the new phone, the new leopard, and whatever new gizmo The Messiah (a.k.a. Steve Jobs) has dreamed up!
oh! and yeah, all in such secrecy that ’till this day, no human knows exactly what’s commin’ out of the WWDC keynote.
yeah… they should be worried about writting “mac” on a banner, and killing some jerkoffs in court, because they are selling maybe like… 3 or 4 machines (TOTAL!) that run OS X.
ups… did i just write “OS X” without the “Mac”…? damn, i must be on to something!!!
Why not licensee it. For real, does it matter at this point?
Maybe they are going to start licensing OS X iPhone OS to other vendors like Windows mobile??? I could see that happening.
I hope they don’t do OS X for clones that would be a huge mess. All the possible hardware combo’s make it an impossible task to support. No having hardware and Os from same company is the best solution. I quit using Linux and Windows so I could get work done instead of working on my computer (updates and compatibility issues) before getting to work.
Doesn’t the sheer presence of the Air on the OS X banner symbolise Mac?
coo coo for cocoa touch!! Oh man, almost shot pop out my nose!
I love Cocoa Puffs.
Funny stuff
“This would mark the first time, well, ever, that Apple has referred to the Mac’s operating system without including ‘Mac’ or ‘Macintosh’ in its name.”
I’m pretty sure that before Mac OS 7.6, neither ‘Mac’ nor ‘Macintosh’ were in the system software name. Just throwing that out there.
check out the bezel size on the mac book air photos… its different.. It looks like we have a 10″ or smaller macbook air on our hands.
I’m guessing Snow Leopard will be leaving Psystar out in the cold.
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Methinks the Snow Leopard is the OS X version to be licensed to other manufacturers. … running on 64-bit Intel hardware only leaving out all the old crap PC’s floating.
“I’m guessing Snow Leopard will be leaving Psystar out in the cold.”
Yep – and us G5 owners too.
Hmmm….time for a new Mac.
Peace.
They are positionig OS X as a major brand. We have Windows (XP, Vista etc) as a major brand, Linux (Red hat, Ubuntu, Linspire etc) and now OSX (Mac, iphone, AppleTV…..).
Next step will be to name it Apple OSX like Microsoft Vista….
7 Over is right on !!!!
OS X runs on:
a) Computers: Mac (a computer with OS X)
b) Cell Phone: iPhone
c) MP3 Player: iPod
d) Video…: Apple TV
e) ¿Tablet?: iTablet?
and whatever new comes along…
cross deal with Sony
ATV in Sony TV’s
OS X in high end Sony computers (Apple has design input)
Nothing to do with cloning o Pshyster.
This new nomenclature is to drive home the point that OS X is on the iPhone.
When Steve announced the iPhone, ALL the pundits thought the rumored iPhone would run some Linux-based OS, like a variant on Symbian. Of course, people were shocked that the iPhone ran a slimmed down version of OS X. In fact, many were trying to make hay out of the difference between Mac OS X and just OS X.
Now, Apple is making the family link clear. There’s OS X Leopard and OS X iPhone. This is to help those people, aka developers, who still don’t know, that both versions are OS X. And, if Apple were to release a iTablet, that would be OS X iTablet. Simple naming for the future.
“Has anyone noticed that Apple has been remarkably silent in regards to the Psystar Open Computer?”
Has anyone noticed that Psystar has been remarkably silent since about a week after everyone heard about it?
NO ONE CARES ABOUT THEM. (end mild but not altogether unqualified exaggeration)
Did anyone notice how thin the chrome bezel is on the iPhone in the banners?
Apple is simply promoting the “OS X” brand name and showing that OS X is powerful enough to run on everything from mobile devices to personal computers to servers.
The fact is that OS X is the most flexible OS out there today, and is only going to get even more widespread as Apple’s hardware sales increase and more and more developers learn the advantages of OS X.
So maybe Psystar is just a Apple sponsored test to see what kind of reaction they get?
Apple is software integrated into hardware. You can’t change that. Maybe they used “OS X” to clarify the operating system isn’t Mac-exclusive anymore, just like they did with the “Apple Computer Inc.” name.
Isn’t that iPhone in front of the MacBook Air huge could it be the rumored 7″er ;; <<
Snow Leopard…
“The day hell froze over”?
…just a thought.
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I’m going to add a little fuel to the fire… Look at the banner over on the right, where the yellow fingerprint icon is sort-of behind what looks like an iPhone. I say “looks like” because it sort of *doesn’t* look like an iPhone. The bezel seems larger, the device seems taller, as if an iPhone were stretched out from top to bottom a little bit.
iTablet?
Psystar? I guess MDN missed the news that Apple Legal are putting together a lawsuit against them. So much for silence. And most likely Apple don’t consider it a priority as they are a small company with little money to pay Apple for patent infringement damage. It is also blatantly obvious that, ignorant comments about legal precedence aside, Apple will win the lawsuit QED.
Psystar are some fly on the cake. Swat them.
Old news. Apple used these terms in promotional material about WWDC. And it doesn’t mean cloning – it’s just an easier way of referring to what are now two platforms.
It was dreamed up by the communication chick and the external graphics design company…common folks you know how these things work…it’s nuthin’ to do with nuthin’…
Snow Leopard = PC Release? Well, look at this from wikipedia,
“The Snow Leopard (Uncia uncia), sometimes known as the ounce, is a large cat native to the mountain ranges of Central Asia from Afghanistan to Lake Baikal and eastern Tibet. The taxonomic position of this species has been subject to change. In the past, many taxonomists included the Snow Leopard in the genus Panthera (Mac), with several of the other largest felids, but later it was placed in its own genus, Uncia (iPhone). However, a recent molecular study places the species firmly within the genus Panthera, although the exact position remains unclear.(PC?)”
A cat with a classification that changes, “The taxonomic position of this species has been subject to change.” lol.
As Sol Rosenberg would say, “You neva’, neva’ know”
I think the time is right. To get into government, you need multiple bidders. HP would seem to be the right partner. They could give Enterprise the support they desire (can you say outsource), while allowing Apple to focus on the consumer market.
Just makes too much doggone sense!!! HP’s already got the infrastructure, why reinvent it and take on all the overhead????
You guys are talking about the WRONG things in this thread.
Apple will never license OS X for PCs. Ok? Never. The dropping of the “Mac” in “Mac OS X” is merely an effort to change the branding of “OS X” to a platform for mobile devices as well as computers. Full stop; END of this licensing discussion.
What everyone here, save two people, are missing is the fact that the display bezels on the two computers within that image MDN has posted are COMPLETELY different. Look at them. The vertical bezel on the computer with the iPhone-like device in-front of it is WAY thinner than that of the Macbook Air in the “OS X Leopard” banner. This means that we are getting some new hardware this year, perhaps a 10″ sub-Macbook Air.
Personally though, I’m predicting that that machine in the background banner is the revised 2.6Ghz 13″ MBP with dedicated graphics and a backlit keyboard that I will be purchasing on Monday. The iPhone-like device (yet clearly larger than an iPhone) in front of it is clearly the new Newton.
–mAc
“Has anyone noticed that Apple has been remarkably silent in regards to the Psystar Open Computer?”
Sure, Apple will release a version for… you know.. Dells..
Look at the Banners… (Purple to White.. Leopard to Snow Leopard)
Look at the Two Bridge picture for promos…
It’s obvious…
Hate to tell y’all — and this journalist too — but since the day iPhone was announced at Macworld, the iPhone web pages have called it OS X, not Mac OS X. So this is NOT the first time the name has appeared without “Mac” attached. This was done deliberately to tell the world that this is Mac OS X minus the parts necessary to run the Mac.
OS X is multiplatform phone and computer and soon “tablet” it no longer only pertains to mac.
Apple Referred to the OS on the iPhone as “OSX” during the Macworld intro for the iPhone last year.
That certianly didn’t mean they were going to android up the OS and let it run anywhere.
Apple is just messing with it’s branding.
OS X iPhone
OS X Leopard
OS X iPod
vs
OS X iPhone
Mac OS X Leopard
OS X iPod
Which combination looks cooler?
Does anyone else think the fact that the bridge on the WWDC 07 banner is near identical to that on the WWDC 08 poster might be important? For example, since Leopard was unveiled last year at WWDC, might this add weight to the theory that OS X 10.6 will be unveiled this year?
The “unnoticed banner”. On the far left a cut out of the iPhone. Above the picture of the world reads (I think): The Future/Calling. 1.- Worldwide coverage. 2.- The new way making calls: video. 3.- Apple is calling developers to participate in the future the company has envisioned.
OS X without a Mac and Snow Leopard that’s X86/X64 only. Sounds like 3rd party HW to me.
If Apple indeed has come up with a new business model that allows 3rd party Macs, I’m all for it. There hasn’t been a better time to steal marketshare from Microsoft. Apple has been making money out of HW, but the real battle is on the SW front. OS X needs wider adoption.
MSFT is pretty much standing still, but it isn’t gonna go on forever since PC users settle for “very” little, but they are willing to switch at the moment. Corporate market on the other hand likes to be able to choose between different HW suppliers (a.k.a. who ever leases the cheapest crap to the cubicles).