Apple confirms Apple Expo Paris pullout

“Apple has made it official that it will not attend September’s Apple Expo in Paris via a statement published by the French-language Mac Plus,” Sam Oliver reports for AppleInsider.

“‘Year after year, Apple reduces its participation in trade shows because there often exists better means of getting in contact with our clients,’ the company said. ‘The growing popularity of the apple.com website permits us to directly touch over 100 million clients around the world in innovative ways,'” Oliver reports.

“The statement confirms a report published Monday by French Mac news site Mac Generation, which noted that original plans for conference called for Apple to occupy the two largest floor exhibits,” Oliver reports. “In recent days, however, all mention of the electronics maker was removed from the floor plan.”

Full article here.

22 Comments

  1. Apple should have a presence there, no matter what. Even a “normal” booth with software and hardware and demonstrations would be better than nothing. I agree with clinicaltechmaster’s post.

  2. Apple Expo has been the biggest Apple trade show for many years, i think this is a huge mistake.

    and, France is actually very special for Apple, something you would know if u ever left your country of xenophobic ignorants.

    i’m not french, but i don’t appreciate some comments here, even if a few of them might be “jokes”

    Bush did a lot to convince the american people that the french are assholes, because they were against the war in iraq, don’t u wish that Bush had listened to them ?

  3. I think a corporate hands-on at shows is a good come-on, though I guess Apple Stores are now the chief venues for touch n feel.

    Even so, an Apple Show without the big event is like vin rouge without the red –

    – and Paree is such a great city that it’s a nice excuse for us Brits to jump on a Eurostar after breakfast and be there in time for lunch!

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