“Apple has made it official that it will not attend September’s Apple Expo in Paris via a statement published by the French-language Mac Plus,” Sam Oliver reports for AppleInsider.
“‘Year after year, Apple reduces its participation in trade shows because there often exists better means of getting in contact with our clients,’ the company said. ‘The growing popularity of the apple.com website permits us to directly touch over 100 million clients around the world in innovative ways,'” Oliver reports.
“The statement confirms a report published Monday by French Mac news site Mac Generation, which noted that original plans for conference called for Apple to occupy the two largest floor exhibits,” Oliver reports. “In recent days, however, all mention of the electronics maker was removed from the floor plan.”
Full article here.