“When the 3G iPhone is introduced this summer, AT&T, the exclusive U.S. iPhone sales partner with Apple, will cut the price by as much as $200, according to a person familiar with the strategy,” Scott Moritz reports for Fortune.
“AT&T is preparing to subsidize $200 of the cost of a new iPhone, bringing the price down to $199 for customers who sign two-year contracts, the source says. Apple is expected to have two versions of the new iPhone, an 8-gigabyte-memory and a 16-gigabyte-memory model with price tags widely expected to be $399 and $499,” Moritz reports. “AT&T and Apple declined to comment.”
“At $200, the iPhone would be within reach of a much wider consumer market and give AT&T a strong magnet to pull lucrative customers away from rivals… The $200 rebate or subsidy would be limited to AT&T customers and not available through Apple’s stores,” Moritz reports.
“A few details about the new iPhone have also been confirmed by the source. The new iPhone will be 2.5 mm thinner than the 11.7 mm original. The iPhone will also have a GPS chip for navigation and other location-based services,” Moritz reports.
More in the full article here.
[Thanks to MacDailyNews Reader “Loyal Reader” for the heads up.]
True or not, the end result will be the same: Bloodbath.