“Microsoft may be putting together an ‘entertainment marketplace’ tentatively named Zune VideoX, ZDNet’s Mary Jo Foley reported Wednesday. In other words, it’s yet another digital content store trying to take a bite out of Apple’s iTunes,” Caroline McCarthy reports for CNET.
“Joe Belfiore, corporate vice president of Microsoft’s Devices and Entertainment eHome division, is reportedly spearheading the project. But it goes without saying that as with any of these ‘iTunes killers’ that seem to pop up like mushrooms after rain, well, it’s going to be an uphill battle even for Redmond,” McCarthy reports. “Creating a solid digital download store is that Microsoft has tried repeatedly, and hasn’t gotten right yet. Its Zune Marketplace hasn’t exactly been a resounding success.”
Full article here.
Microsoft’s Zune is the WNBA of the digital media device world. In other words: boring mediocrity that real people couldn’t care less about propped up by vastly larger organizations with agendas unrelated to the product itself. Products that rely upon ginned-up “interest,” even with very well-heeled backers, cannot sustain failure forever.