Do Apple fans hate tech reporters?

“In the fall of 2004, Walt Mossberg, the Wall Street Journal’s influential tech columnist, reviewed Apple’s latest desktop computer, the iMac G5. He absolutely loved the thing… Mossberg’s column ran for about 900 words; just 70 of them, or 8 percent, by my count, suggested anything even approaching negative criticism. Apple loved the review so much that it excerpted it in advertisements. Apple CEO Steve Jobs quoted it in his speeches. But Mossberg says that his mailbox told a different story. Several Apple fans felt slighted. What did he have against Apple? they wanted to know,” Farhad Manjoo writes for Salon’s Machinist column.

“There are many tribes in the tech world: TiVo lovers, Blackberry addicts, Palm Treo fanatics, and people who exhibit unhealthy affection for their Roomba robotic vacuum cleaners. But there is no bigger tribe, and none more zealous, than fans of Apple, who are infamous for their sensitivity to slams, real or imagined, against the beloved company,” Manjoo writes. “‘It’s funny — even if I write a generally positive piece about Apple, I still get more complaints from Apple partisans’ than from opponents, Mossberg says. He has even coined a term for the effect. ‘I call it the Doctrine of Insufficient Adulation.'”

Manjoo writes, “In my years as a tech reporter, I’ve dealt first-hand with Mossberg’s doctrine — as well as its opposite, the PC fans who see a pro-Apple press bias in my work (a few years ago, Salon’s customer service department informed me that a reader called to cancel a subscription in response to my piece, ‘Hallelujah, the Mac Is Back.’)”

Manjoo writes, “Last year, I praised the iPhone in something of the way Romeo once praised Juliet… but because I’d concluded that the phone was, at the time, too expensive to keep (this was before Apple cut the price), several readers alleged that I was an Apple hater. For instance: ‘Does Salon actually pay you or are you being paid under the table by rival companies?'”

“David Pogue, the New York Times’ tech critic, gets much the same response[ from Apple fans]. In 2005, he wrote a quite positive review of Apple’s iPod Nano. His only problem with the music player was that, per gigabyte of music-storage space, the Nano was more expensive than the iPod Mini it replaced. Also, at the time, it wasn’t available in multiple colors. These small slights prompted Apple fans to ask Pogue, among other things, whether he was happy ‘licking Bill Gates’ balls,'” Manjoo writes.

Manjoo writes, “Why are Mac fans so quick to see bias everywhere? To understand the phenomenon, consider a study that Robert Vallone, Lee Ross and Mark Lepper, psychologists at Stanford University, conducted in the aftermath of another issue that provokes many accusations of press bias, the Israeli-Palestinian conflict.”

According to Manjoo, Apple fans “care little for honest opinion. They want to pick up the paper and see in it a reflection of their own nearly religious zeal for the thing they love. They don’t want a review. They want a hagiography.”

Full article here.

There are extremists in every group and those who make up that small-yet-vociferous group seem to be the focus of Manjoo’s article.

As for us and, as we’ve found over the years, the vast majority of our readers, all we care about is honest opinion. It’s the dishonest FUD masquerading as “opinion” that’s often accompanied with some measure of “damning with faint praise” that draws our ire.

We know the subject we cover intimately and we can clearly see when certain pundits, analysts, and tech writers are trying to pull the wool over their readers’ eyes. When we see this, we call out the wool-pullers and we will continue to do so. And if you think certain tech analysts/writers/reporters or whatever you want to call them don’t receive receive hidden payments to talk up certain tech products and companies and/or talk down others, then you don’t read the news.

About the only accountability these sleazy FUDmeisters have are those who recognize what they’re trying to do and point it out by shining as bright a spotlight on their lies as possible.

We love good, honest, ethical tech reporters, analysts, and pundits and they should be thanking, not criticizing, those Apple fans who try to hold the compromised tech FUDsters to some degree of accountability.


  1. Don’t feed the beast. Don’t click through to the article.

    It’s just another “I need to pay my rent” articles. What better way to generate page hits than by dissing Mac users?

    I suppose it beats sitting on the sidewalk with a tin cup, a blind dog and a misspelled sign.

  2. Yes, there are zealots and people who go overboard in their love of all things Apple, but there is also importance in keeping Tech Writers honest and on their toes. If they cite inaccurate ‘facts’, or mention statistics that are not based on truth, but rather pulled out of the air or based on anecdotal evidence, then yes, they should be taken to task for it. If a writer doesn’t do their homework, and continues to propagate myths that have long since been debunked, then they should be made aware of it. It should never be in the guise of threats, insults or rude comments (licking Bill Gates balls!? WTF?). However, though maybe 99% of Apple’s fan base abides by the rules of civil discourse, there are those 1% who will not. We can’t control them. But *they* do not represent the majority of Apple users. Painting all Apple fans with such a broad brush, as Mr. Manjoo does in this article, is going a little too far. Criticism is part of the consequences of your job as writers, Mr. Manjoo, Mr. Pogue, and Mr. Mossberg. One or two rotten apples do (should) not spoil the whole bunch, right?

  3. Unfortunately this article is generally right.
    Many (not just a few, MDN) Mac fans suffer from this type of paranoia and it’s done nothing but get Apple a bad name and, I believe, deter some from switching.
    It’s wholly counter-productive.

    P.S. MDN itself is infamous for this shortcoming.

  4. As usual, MDN is right.

    Without sites like MDN, the tech “reporters” who are taking payola would simply continue without resistance, just getting richer and richer by spreading their lies.

    Anyone who criticizes MDN, just doesn’t get it.

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