Apple’s iPhone SDK far exceeds developer expectations

“Apple’s iPhone SDK offers far more than many developers expected, according to developers that InfoWorld spoke with after the long-awaited SDK unveiled today,” Ephraim Schwartz reports for InfoWorld. “‘It looks like this is what everybody wanted,’ said Tony Meadow, principal at Bear River Associates, a mobile application development vendor. ‘Apple is doing it the right way.'”

Schwartz reports, “Forrester Research analyst Simon Yates, concurred, saying that the Apple SDK should please three core constituencies: Developers, enterprise IT and consumers. ‘This is direct competition for RIM BlackBerry, and it gives Apple access to millions of Exchange and Outlook users,’ said Yates.”

“What pleased Meadow and other developers was a set of functionality that will let them write native iPhone applications through access to the iPhone APIs,” Schwartz reports. “In addition, Meadow thought Apple hit the right note by offering SQL Lite as the built-in database layer. SQL Lite, an open-source database, is widely used by the mobile developer community and runs well on small devices.”

“As welcome as the SDK and enhanced business-oriented features are, people still have more they want Apple to offer,” Schwartz reports. “A common request is availability from more than one carrier. Currently, the iPhone only works on the AT&T network. ‘Companies don’t want a single carrier for voice and data,’ said Forrester’s Yates.”

Full article here.

[Thanks to MacDailyNews Reader “Ken L.” for the heads up.]

29 Comments

  1. Watch the Quicktime video of the presentation. You just can’t describe the demo’s with words.
    This is going to destroy so many devices.
    Sales are going to just skyrocket.
    Un-FFFFnn-believable

  2. The game demos were pretty amazing. I had no idea 3D games of that quality were going to be possible on my iPod touch… and those were just some half-assed ones whipped together by a couple people in a couple weeks. I don’t care if the update costs $50, it will be more than worth it, and more than worth the wait.

  3. Talk about exciting, there is always just ‘one more thing’, and I freaking love it.

    This wasn’t at all what people were expecting today and it’s amazing they were able to keep it quiet. That makes for one powerful, effective, market-altering, game-changing launch.

    Gotta love it, and I don’t know if Rim will be number 2 next year, but this is going to change the industry again, and the IT people now have the right tools to integrate it into their environment.

    Wow!

  4. I applaud the visionaries and harding-working designers and programmers at Apple. If not for them, led be great leaders, we would not be here experiencing this shift in human-computer interactions. Star Trek, here we come.

    They talked about atomic applications with certain system-level integration, but just think what will be possible over time — voice control, video in/out, teleportation…. okay, so many not that yet.

  5. No kidding coolfactor. I can’t imagine what it must be like for all the Apple employees that are part of this change, it must be hard work, but extremely rewarding.

    Me, I’m buying the teleport app as soon as it hits the App Store, there’s a few things I would like to do…

  6. … my ass.

    You got access to iPod Touch, you idiot (Yates).

    This is LESS about developing for iPhone than it is about developing for an entire new class of portable device.

    iPhone will be an important subset, the all the stuff in Apple’s pipeline that has nothing to do with the carrier aspect is way, way, way greater.

  7. The comments by the CEO of id Software (Doom, etc.) overnight show how far Apple have been willing to shift since the “web apps are all you need” comments of the launch period and how that ability and willingness to change contrasts with the tectonic pace of change at the mobile networks.

    What this launch shows is that, contrary to perceived wisdom, SPJ 3.0 is more than willing to alter direction (unlike SPJ 1.0 [Apple 1976-85] and SPJ 2.0 [NeXT]); this should actually be more worrying for Apple’s competitors, especially as SPJ now has the ability to make it appear that a change forced by external pressures was always part of his grand masterplan (rather like my friend’s Cavalier Spaniel when he falls off the sofa).

    One thing is for sure; you’re going to start seeing a few more Macs in IT consulting firms and Global Fortune 1000 companies as the Corporate Universe starts to recognise how a mobile platform should work whilst simultaneously discovering that not every computing experience needs to be either perversely counter-intuitive or an exercise in despair.

    And here’s another thing: when 100 million iPhone/iPod (and probably iSlate) customers are spending $25.00 a year on software through App Store, Apple will book income of $750 million. I know SPJ said this isn’t going to be a major profit centre, but the idea that Apple won’t make at least a couple of hundred million in real profit as a result of this is actually surreal nonsense.

  8. Yet another nail in the coffin of windows mobile.

    Great job Apple – I’m gonna love buying and using all those new apps!

    Developers, developers, developers, developers, developers…

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